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boost! where?

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I'd like to try this South Jersey delicacy. I know its geographical range is limited. Where can I get it, and specifically is there anywhere right off 295 where it's available?

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  1. What's boost? I've never heard of it and I've been a Jersey girl all my life. How far south in Jersey are we talking about here?

    2 Replies
    1. re: Heatherb

      Well, not having had it (yet) I can't say exactly, but apparently it's a sugary, caffeinated syrup that you mix with water or seltzer (like Ribena) to make a sugary, caffeinated drink. I understand it's from the Riverside area but am wondering if you can get it anywhere else around there (Bordentown, etc). I think it's also called "Tak-A-Boost."

      1. re: pronek

        That's so weird that it's a product that seems to be sold almost entirely in Burlington County. Wild.
        Now I kinda want to try it. I'm sure you've been looking around on the Internet, but just in case you missed them, I found this article from South Carolina, of all places:
        http://www.thestate.com/mld/thestate/...

        And this one is a review for Vid's Deli in Delran, which apparently serves it.
        http://www.insiderpages.com/b/3717971210

        I think I may be taking a trip to Riverside on the NJ Transit River Line soon:-)

    2. Where are you from and how did you hear about our magic potion?

      Dine in a joint in one of the river towns and it will be on the menu.

      You can find the syrup in grocery stores. Many Acmes have it (That's where I buy it). Perhaps Mattsons Market on Mount Holly Rd, Burlington (take the 561 exit off 295 towards burlington and it will be about a mile up on the right) carries it.

      There is an article here:
      http://www.answers.com/topic/takaboost

      Only undiscerning palates would say it tastes exactly like flat cola. And you need to drink it with a pretzel.

      1 Reply
      1. re: rockhopper

        Thanks! I will check out local Acmes next time I'm in the area, and Mattsons as well.

        I live in Delaware, and am not sure where I heard about Boost. But I was intrigued and am often in the Trenton area, and have been wanting to track down the stuff for a while, was just not sure how to go about finding it. If I like it I'm going to definitely find a Boost slushie somewhere... will report back once I get a bottle of it.

      2. I was able to get some Boost at the Acme on 130 in Bordentown- thanks for the tip, I would have never thought to look in a supermarket. Wow! This stuff is completely addictive... and the name isn't a joke- I had some in the early evening and was up half the night...

        1. It has also been known as "Drink-a-Toast" and "Take-a-Boost" but the locals have always just called it "Boost". Supermarkets like Acme carry it but typically only within a 10-15 mile radius of Riverside. They also make a decaf version though that kind of defeats the purpose. When you can find it, it is available in a pint to a gallon-sized bottle of the concentrate.

          2 Replies
          1. re: medford

            My name is Ken Swope and I lived a block from where they made/make 'boost'. We grew up on that drink in the 50s and 60s. As a matter of fact my sister, Linda, was one of very few privileged servers, that worked behind the counter at Faunces (where the in-crowd hung) across the street from St. Pete's parking lot and where boost was served out of a large porcelain jug. A nickel or dime got you a dixie cup, straw and a couple pretzels which started the rest of the day after high school got out. And by the way, they had the best ice cream cones ever made, served behind the same famous counter that served "boost".

            1. re: kenswope

              kinda funny you remember that, not too many people do. they used to make alot of different things because ben faunce was also a pharmasist. boost is still great and can be shipped anywhere you want it.

          2. "Only undiscerning palates would say it tastes exactly like flat cola. And you need to drink it with a pretzel."

            Maybe not exactly, but using south Jersey tap water that's a nice way to put it. Have never had it with seltzer. Oh, and ANYTHING tastes better with a real Philly pretzel, the more rectangular the better and bought from a shopping cart if possible.

            1. "Concentrated blend of fruit syrups. Contains no fruit juice."
              That's my favorite part.

              I've never heard of anyone mixing it with seltzer water, but there are quite a few wives' tales about drinking the undiluted syrup to treat a panoply of ailments.

              1. Cola syrup is known to be a "tonic", so I'm not surprised that Boost! might be considered such.

                1 Reply
                1. re: rakh

                  I know this blog is old, but I will add my piece on so that anyone else besides me who was looking for "Boost" might benefit. I grew up on this. My father was born in Riverside NJ, he had almost a dozen aunts and uncles in town so there were lots of cousins who grew up on "Boost", by the time I came along (Born in 1957, lived in Medford Lakes NJ), it was being called "Drink a Toast", my Dad and his cousins called it "Take a Boost" or "Boost" anyway despite the name change. There was an art to mixing this right. Too much and heart burn would set in for sure. Too little and it seemed like watered down cola. Just right and me and my friends could not get enough of it. A real treat was using carbonated water, which we made with cartridges attached to a special bottle. When carbonated it was still better than coke, but uncarbonated was the standard because I could mix it myself as a kid. I have a bottle now in my possesion. I used to buy it at the ACME in Route 70, Marlton NJ. Medford Lakes, NJ kids did not know about it in general, only if their parents were familiar with it. It was available only in a very small area. My bottle states "We ship worldwide" and they list a phone number of 609-461-1000, but my bottle is seven years old.

                2. You can find boost in Moorestown, NJ. Get off Rt. 295 in Moorestown, and turn left on Rt. 38. There will be a light at the Moorestown Mall (Rt. 41) and turn right. Go to Kings Hwy Plaza and park at Acme food stores. You will find Boost in Acme.
                  I grew up on the stuff and so did my dad. You add 4 cups of water to 1 cup of boost. It wakes you up in the morning and is good if you in college. You can also substitute the water for sparkling water and you have Coca Cola. It's made in Riverside, NJ. I buy it by the gallons. I get 4 gallons every few months. They will ship it anywheres.
                  Hope you enjoy.

                  1 Reply
                  1. re: neilafl3

                    If you want to order take-a-boost you call 856-461-1000 Monday - Friday 7:00 AM to 3:30, but closed for lunch from 12 - 1. Yes it is a small town business. I have had it delivered to Japan, California, Minnesota and Virginia, all with no problems. The syrup arrives in a plastic container. If you are going to store it you need to move it to a glass container. The syrup does not store well in plastic. If you grew up in Delran or Riverside NJ you were probably brought up on the stuff.

                  2. My family amd I order boost all the time.It is expensive but soooo worth it, poor ups driver almost got a hernia last time lugging 6 gallons to my door.

                    1. I realize this is responding to an old post. However, maybe someone is still interested. Forgive me Helen, if I don't have this exactly correct (but it is very nearly so). Growing up in Riverside, I was very familiar with the history of "Boost". A gentleman named Faunce who was a pharmacist developed the formula as a combination cough syrup and wart remover, I believe about the turn of the century (1900). Like the original Coca Cola, it too had cocaine in it. The federal prohibition forced the makers to remove it as well. Sometime in the 1930's I believe (could have been earlier) Mr. Faunce decided to dilute the syrup with water and serve it as a beverage in his store. Faunce's was a well known establishment in Riverside. One could go there, sit at a table, and be served a 5 cent glass of Takeaboost as it was called at first, with a straw and a pretzel hung over the straw. For 10 cents one got twice the amount of drink with two pretzels on the straw. For the exorbitant price of 25 cents one would get a larger container made with milk and a scoop of ice cream, all whipped together for a Milk Boost. In the 50's, with the advent of the microwave, one could order a prepackaged sandwich as well. However, to the best of my knowledge, Boost was the only beverage ever sold there. At first, the bottled syrup could only be bought in Faunce's Drugstore. It was bottled in the garage attached to the store. Eventually, it was distributed to local stores and all the way to Long Beach Island. At one point, the family divided over some silly dispute and they split. One group continued making TakaBoost while the other changed the formula slightly and called it Drink Atoast. As most of the people have mentioned, it was and still is forever called, "Boost". TakaBoost went out of business and DrinkAtoast built a new bottling plant on Harrison Street. I do not know the exact formua (perhaps Charlie Wilson is the only living person who does) but I do know that citrus plays a large part of the flavor. I was in Riverside High School during the 1950's and one of my classmates and good friend of my first wife was Helen Faunce, daughter of Randall Faunce and granddaughter of the man who invented the drink. It is for most people a drink that only a native can love. My experience has been that anyone who did not have it as a child would think you nuts for thinking it is good. The description of "flat Coke" was used most by "foreigners".
                      I no longer live in the area but occasionally visit some family members who do. Whenever I get the chance I have a glass of "Boost" if for no other reason than to bring back the good memories of my childhood in Riverside. Back then, it was a great place to grow up.

                      4 Replies
                      1. re: oreothecat

                        oreothecat,

                        Great post!
                        I knew only bits of what you wrote. Thanks for filling it in.

                        Thanks a zillion.

                        1. re: oreothecat

                          Normally I don't respond to blogs, but since we're on the subject of our mutual hometown, I thought I'd chime in. I noticed that my Uncle's name was in your blog {Charlie Wilson}. I assume we're talking about the same person here. I was born there and practically bottle fed boost in the early 70's. I haven't lived there since I was knee high to a grass hopper, but I go back whenever I visit the 3 sides of my family.

                          1. re: oreothecat

                            so true! I also have it shipped to me since I have also moved from riverside. had to laugh when I asked my friends if they would like some toast (drink a toast) and they replied they were not hungry. Drink a toast was to what others would have for coffee in the morning.

                            1. re: oreothecat

                              Hi oreo....having lived a block from Faunces, I do not remember any prepackaged sandwiches ever. I left for the service in 1965 and I can tell you where all the merchandise was located but never saw a prepackaged sandwich, let alone a microwave. I do remember walking to Faunces with a dollar bill and bringing back four of the best ice cream cones when my parents would spring for it along with the Bullentin and Inquirer. My sister, Linda, was one of the few "Faunces' girls" that served up the "boost". And yes, Riverside was the best place to live in the 50s as a kid. The "Monkey tree" at Zurbrugg Hospital, the "Race", the AA Field, the firehouse dance on Friday nights, and on and on. We never ran out of Hula Hoops as they were made on the next block where I lived on Kossuth St....we got the rejects. Good memories all.

                            2. Boost now has a web site! http://www.takaboost.com/home.html I guess I'm going to have to order me some!

                              1 Reply
                              1. re: Newshawk

                                Wow! Thanks for the link. Boost t-shirts! I'm glad to see this thread still going. The Acme in Bordentown where I was getting my Boost closed so I'm going to need to find another place in the area...

                              2. Does anyone have a boost mixer jug i can buy off of them?? My bfs broke and he is so upset

                                1. RIVERSIDE (WHERE IM FROM) DELRAN,WILLINGBORO,DELANCO, thats the best places to get it

                                  1. It should be available in any supermarket or health food distributor...

                                    http://www.boost.com/

                                    6 Replies
                                    1. re: equal_Mark

                                      Amazing, I grew up in a different part of South Jersey (Camden County, just one county over from Burlington) and never heard of Boost. I just looked at their website via the link, and their contact info shows that they are a Nestle product and can be contacted in Michigan. Maybe there are pockets of Boost consumers elsewhere?

                                      1. re: albinoni

                                        I tried it when I was in college. I had a girlfriend whose parents lived in Delanco, so I was invited to try it. When mixed with water, it kind of tasted like flat cola to me.

                                        1. re: MarlboroMan

                                          It probably tastes that way to you because of the cigarettes... ; )

                                          1. re: kenswope

                                            Heh. Except I don't smoke. :) I just live IN Marlboro.

                                      2. re: equal_Mark

                                        That's not the same product as the one being discussed.

                                        http://www.takaboost.com/

                                        1. re: JessKidden

                                          I was just in Riverside last week and stopped at the Seabras grocery store. Chock full of Portugese and Brazilian products, produce, sausage, etc. They also carry Boost in a few different sizes.

                                          http://www.judysbook.com/cities/river...

                                      3. In the 1960's, Faunce's was where everyone went after 11 or 12 o'clock Sunday Mass at St. Peter's Catholic Church. Right across the street on Pavillion Avenue if I'm recalling accurately. Boost and pretzels from the "bar", pinball machines in the back room (dime a play, 3 plays for a quarter, 5 balls/play). The joys of a semi-misspent youth.