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Dec 13, 2006 04:22 AM

That Rice Crispie Treat Commercial

Has anyone seen the commercial where a family is making Rice Crispie treats and the modern/hawaiin version of Somewhere Over the Rainbow is playing and the mom says something like: "the problem with making rc treats is that it is over too soon"? Does anyone else beside myself want to yell (or comment out loud) at the TV and say "learn how to bake real cookies, they take longer!!!"? Sorry to rant but it struck me as odd.

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  1. I have found yelling doesn't help, I am looking for a brick now... Making crappy Rice Crispie treats with your kids is right up there with telling them not to clean their rooms, but go play with the "educational" video game.

    If I ever find the idiot who is strumming the ukelele (or what ever it is) and making those obnoxious vocalizations, I am going to rip the strings off the instrument and strangle him.

    1 Reply
    1. re: ChinoWayne

      Too late, Bruddah IZ died a few years ago and it is a ukulele.

    2. I happen to love Rice Krispie treats. My daughter and I have been making them since she was about 18 months old. It was a great introduction to preparing food. She was very willing to try anything she helped make, and that has carried on throughout her childhhod. She in now 9, and cooks with me all the time.

      The "Over the Rainbow" version is by Israel "IZ" Kamakawiwo'ole, and I love that, too. It's sweet and gentle, just like the treats.

      1 Reply
      1. re: phofiend

        I've been making rice krispy treats with my munchkin since he was about 18 months old too!

        The commercial I never got was the one where the one kid looks at the other and says something about "your parents let you use the good mayonaise"? HUH? Now, who has two jars of mayo in their fridge and says to the kids that they can't use the good stuff and they need to use the cheap crap? I don't get it.

      2. Not crazy about rice krispies but IZ's vers. of Over The Rainbow is fantastic! IZ's music found a whole new audience!

        1 Reply
        1. re: HillJ

          AARGH! I love that song but I hate how it has been played to death. I guess it was okay the third or fourth time I heard it played in a movie or TV show montage, but a freaking Rice Krispies commercial? What annoys me is I get teary every time I hear the song, which now means I get teary every time I watch a freaking Kelloggs cereal commercial. This ad totally gets me every time and I hate it so damn much for manipulating me this way! I mean, good marketing, but bad for me, since I now can't think of the song in a meaningful way without associating it with freaking Krispies.

        2. I don't watch much TV, so I haven't seen the commercial, but I do love rice krispie treats, especially dipped in chocolate. My husband and I call them marshmallow crack-I find that I can't stop eating them until they're gone.

          1. It's not the treats or the music that I have an issue with, it's the MESSAGE!!!!!

            7 Replies
            1. re: free sample addict aka Tracy L

              that you wish you could spend more time having fun with your kids?
              anytime you are spending engaging your kids is time well spent-whether making rice krispie treats or a souffle (I have made both with the help of my 4 year old.)
              sorry, I like the song too.

              1. re: lotus_blossom

                Ok I see your point and I agree. But my issue is that people don't see the other side to it, that there are other ways to spend time with your kids that take longer and make the time last longer. But who am I to say, it is a sugar coated cereal afterall.

                1. re: free sample addict aka Tracy L

                  Um, no, it's not. At least not until you add the marshmallows. I just checked the labels in my pantry:
                  Rice Krispies- 3 grams/serving
                  Go Lean Crunch- 13 grams/serving
                  Back to Nature Granola - 5 grams/serving
                  Special K- 4 grams/serving
                  Cheerios -1 gram/serving

                  1. re: phofiend

                    But in the commercial, they're coating them with marshmallow...

                    1. re: pamalamb

                      The ad is for Rice Krispies, not marshmallows. The cereal itself is low in sugar. What you do with it at home is your business, and out of the purview of Kelloggs. That is up to the end user. If it is an issue, I believe there are some sugar-free marshmallows out there.

                  2. re: free sample addict aka Tracy L

                    There are many ways to spend more time with family. If this advert inspires someone to spend a bit more quality time with their children then it has found value, sugar coated or not. Some people need a little nudge. And the treats are fun to make, child-friendly in the kitchen (no cutting, chopping), with minimal work for the parent. Next step - snickerdoodles. As much fun to say as to make!Anything good is normally over too soon.

                2. re: free sample addict aka Tracy L

                  Thank God I have Tivo, so I've never seen the commercial (or hardly any others) but if the message is "cooking is a fun activity" then it sounds like a good one to me. People have to start somewhere. They do make pre-packaged Rice Krispie treats , you know!

                  BTW, Rice Krispies are fabulous.