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Dec 8, 2006 05:36 PM

Costco private brand and prepared food quality

We just joined our new Costco and made our first shopping trip there today. I was very impressed with the store and stocked up on a lot of items, but I didn't buy any of their prepared foods and didn't get any of their house brand items. They looked really good, but I wasn't sure. What's your opinion, in general, of their prepared meal and deli items, and of the foods they package?

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  1. I have purchased many of their private label goods: food, clothes, snacks, batteries, water, etc.

    They are better than "generic", I have had no problems with their Kirtland brand.

    1. I like their Kirkland Signature brand. Generally a lot of quality in most of their products, across the line for the price.

      I like their deli too...the sliced turkey and roast beef is very inexpensive and actually better than the groceries' standard sliced deli meats.

      1. Don't laugh, but their sparkling wine is NOT bad!

        3 Replies
        1. re: SChalfant

          Is that the Champagne? Or do they also make a sparkling wine? (the Kirkland Champagne is the real thing, from the Champagne district in France). I was wondering how it stacks up for $20 versus other sparklers.

          1. re: monkuboy

            The Kirkland Champagne is excellent - I think the $20 is a value. Also the Kirkland Shiraz is fantastic, and is ~$10/bottle.

            1. re: JudyHP

              Thank you! I've been wondering about trying the bubbly for the holidays. They don't have the shiraz at the Costcos near me, sigh.

        2. Go on the weekends and do all the sampling you can. There are some good things and some not as good. I tried some cashew granola that I really liked but couldn't buy it because I'd probably eat the whole thing. The last time I was there, I noticed a nice array of unusual (for most gracery stores)cheeses, too.

          1. as you go up and down the aisles, you'll see that many name brand operations -- for example, Mariani dried fruits and JellyBellys -- have allowed Costco to slap Kirkland on their products while keeping the nam brand on too. that shows confidence in Costco. how often do you see house brand products also carry a name brand too?