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Trader Joe's Callebaut

asm305 Dec 4, 2006 08:21 PM

I've recently been obsessed with Trader Joe's Dark Chocolate. I've been buying packages of 3 small chocolate bars for $1.49 and scarfing them down. I just notice today that some of the squares say Callebaut on them. Now I always thought Callebaut was a name brand...so I'm confused.

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  1. Robert Lauriston RE: asm305 Dec 4, 2006 08:23 PM

    Callebaut is producing them for TJ's. Lots of well-known brands do that.

    1 Reply
    1. re: Robert Lauriston
      missclaudy RE: Robert Lauriston Dec 4, 2006 08:39 PM

      Are they REALLY top quality or a lesser quality Callebaut?

    2. r
      rcsimm RE: asm305 Dec 4, 2006 08:23 PM

      Callebaut is a name brand. TJ's sells them under their own name. It's a great bargain...

      2 Replies
      1. re: rcsimm
        Robert Lauriston RE: rcsimm Dec 4, 2006 08:24 PM

        How much do those bars weigh?

        1. re: rcsimm
          asm305 RE: rcsimm Dec 4, 2006 08:25 PM

          No freaking wonder! I've always loved Callebaut and I thought TJ's tasted similar but I never bothered to look at the bar before popping it into my mouth! hahahah

        2. g
          GG Mora RE: asm305 Dec 4, 2006 08:24 PM

          As I understand it, Trader Joe's is a brand in name only. They buy products made by other producers, then re-label them with TJ's packaging.

          1. j
            jerry i h RE: asm305 Dec 5, 2006 12:50 AM

            This type of commercial arrangement is called 'co-packing'. A food manufacturer, which may or may not have a brand of their own, will make exactly the same product but with a different package, and put whatever name and package label you want on it. If you are rich enough, you could get Callebaut to put your name on your very own brand of chocolate that is just like normal callebaut.

            To my knowledge, all of TJ's stuff is co-packed by arrangement with a bewildering variety of producers. TJ does not actually make anything on their own to my knowledge, and TJ is simply a retailer and not a manufacturer.

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