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Fiore Yogurt becomes "IF"

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frantom Dec 2, 2006 11:30 PM

I was in Little Tokyo today for lunch and stopped at Fiore. The decor is still the same Pinkberry knock-off, but the name has changed to "if" and they have added two flavors to the original and green tea: sour and blueberry. I tried tried the sour and the original and opted for the sour with blueberries and granola. It was great. My only complaint is that the granola has little too-dry raisins. The fruit was fresh and sweet.

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    weismommie RE: frantom Dec 4, 2006 05:19 AM

    I stopped by Fiore for the first time, and tried their original and blackberry flavors, so smooth, yummy! The fruits are fresh. I haven't had Pinkberry, so can't compare. But Fiore is a thumbsup for me.

    1. Danimal n Hustler RE: frantom Dec 4, 2006 07:57 AM

      We went to Fiore... I mean IF, today. I've been there a couple times along with Pinkberry but this was the first time for my gf and she thinks IF tastes more like Red Mango than Pinkberry.

      Also, they have a sign as to why they changed their name... long fillers about health and what not... there really wasn't a clear reason why they changed it and I didn't wanna ask the worker but I recall a sentence of the word IF resembling our choices in life. OH Dear... probably copyright infringement.

      I guess I can ask my father to ask the owner since they're friends... the owner of IF also has a large share and original starter of Todai.

      1 Reply
      1. re: Danimal n Hustler
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        chen36387 RE: Danimal n Hustler Apr 23, 2007 10:45 PM

        i notice they change the to again to CEFIORE,... whatever doesn't really matter. can't wait for them to open one up in my area.

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        chowmominLA RE: frantom Dec 4, 2006 06:04 PM

        Is it true that their yogurt (or at least one of the flavors) is low carb and has no sugar? Someone posted that last week but I am highly doubtful.

        1. PseudoNerd RE: frantom Apr 14, 2007 01:22 AM

          Don't they have a pomegranate flavor as well? I peeked into the store today after buying my usual 2+ lbs of muscat grapes at Nijiya ($1.99/lb this weekend!), but decided that the grapes would provide enough sugar (with actual fiber...but I suppose one wouldn't really care about that while *eating* frozen yogurt, ice cream, gelato, or the like unless there's granola involved ^^ ) to hold me until after-work drinks.

          2 Replies
          1. re: PseudoNerd
            Chowpatty RE: PseudoNerd Apr 14, 2007 09:22 AM

            We stopped in last night too and the pomegranate and green tea machines were being fixed, but they also had blackberry and plain. The blackberry was very tasty, although there really wasn't any berry flavor -- it was like a purple-colored plain. Good stuff, though, and it's certainly made with real sugar. I believe their tea drinks are sweetened with stevia.

            1. re: Chowpatty
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              snowy RE: Chowpatty Apr 18, 2007 10:14 PM

              nice i should go try sometime. really like their plain though..

          2. MarikoDeVille RE: frantom Apr 22, 2007 04:34 PM

            I really enjoy their shave ice. It's the closest I can get to enjoying the japanese shave ice I returned to over and over when I was last in Hawaii.

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              running pig RE: frantom Apr 23, 2007 10:48 PM

              They have opened up a NoHo location. I live in Toluca Lake...funny thing is, my little cousins coming to visit me are beggin for some Pinkberry. I need to convince them that the place down the street is JUST AS GOOD....from everyone's opinion, this stuff is the bomb!

              9 Replies
              1. re: running pig
                Normal Garciaparra RE: running pig Apr 26, 2007 12:15 AM

                The changed their name? Sounds like they applied for another small business loan :)

                1. re: Normal Garciaparra
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                  AppleSpam RE: Normal Garciaparra Apr 28, 2007 05:11 PM

                  i dont like their new look of the jtown store. they changed the flooring to little pebbles ala Pinkberry (sawtelle).

                2. re: running pig
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                  smpmachoke RE: running pig Apr 29, 2007 10:24 PM

                  hey folks...great replies. you gotta check out in k-town on wilshire blvd. near western inside the aroma health center on the basement food court of a place called yogurt factory cafe. the best! mon. thru sat. opens at 11 but i think they close up at 8 or so.

                  1. re: running pig
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                    cincodemayo1 RE: running pig Apr 30, 2007 12:54 AM

                    The yogurt is too, but they don't give you nearly as much toppings as Pinkberry! Not at all! In fact, instead of distributing my one topping around the entire cup of yogurt, the server kept all the topping on only half of it, not purposely, but because the two teaspoons of toppings he dished out landed there. I go only because it's across the street from my office, but if I had my choice I'd choose Pinkberry.

                    1. re: cincodemayo1
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                      yonderbreaker RE: cincodemayo1 May 1, 2007 10:08 PM

                      Fiore is tasty and the product is good, but the portions they give (toppings and yogurt) are almost appalling. If I were the servers there, I'd be EMBARASSED to hand over what they give. The owners should definitely be supervising that because I think people notice it and it makes a difference in consumer choice.

                      1. re: yonderbreaker
                        luv2savr RE: yonderbreaker Jun 18, 2007 09:04 AM

                        I can't agree more! I tried the North Hollywood CeFiore and never got more than 4 or 5 tiny oreo pieces and it cost much more than some of the other yogurt chains.

                        1. re: yonderbreaker
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                          running pig RE: yonderbreaker Jun 18, 2007 06:34 PM

                          If I had to make a guess, the owner ARE supervising and dictating how little to distribute. The kids working there would probably be thrilled to give more generous portions---more tips for them!

                          1. re: running pig
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                            snowy RE: running pig Aug 13, 2007 12:00 PM

                            i totally disagree. while i don't know how little toppings the other stores give out...i generally frequent the stores in japanese village plaza and hollywood and they give pretty big portions. guess just depends on the employees...not necessarily the owners.

                        2. re: cincodemayo1
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                          smpmachoke RE: cincodemayo1 Jun 16, 2007 02:23 PM

                          try the new green tea or pomegranate--simply awesome. i'll take a medium if i were you. incredible amount of toppings given!
                          i actually like their taste than pinkberry and all of k-towns yogurt shops. what do you think?

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