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Fiore Yogurt becomes "IF"

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I was in Little Tokyo today for lunch and stopped at Fiore. The decor is still the same Pinkberry knock-off, but the name has changed to "if" and they have added two flavors to the original and green tea: sour and blueberry. I tried tried the sour and the original and opted for the sour with blueberries and granola. It was great. My only complaint is that the granola has little too-dry raisins. The fruit was fresh and sweet.

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  1. I stopped by Fiore for the first time, and tried their original and blackberry flavors, so smooth, yummy! The fruits are fresh. I haven't had Pinkberry, so can't compare. But Fiore is a thumbsup for me.

    1. We went to Fiore... I mean IF, today. I've been there a couple times along with Pinkberry but this was the first time for my gf and she thinks IF tastes more like Red Mango than Pinkberry.

      Also, they have a sign as to why they changed their name... long fillers about health and what not... there really wasn't a clear reason why they changed it and I didn't wanna ask the worker but I recall a sentence of the word IF resembling our choices in life. OH Dear... probably copyright infringement.

      I guess I can ask my father to ask the owner since they're friends... the owner of IF also has a large share and original starter of Todai.

      1 Reply
      1. re: Danimal n Hustler

        i notice they change the to again to CEFIORE,... whatever doesn't really matter. can't wait for them to open one up in my area.

      2. Is it true that their yogurt (or at least one of the flavors) is low carb and has no sugar? Someone posted that last week but I am highly doubtful.

        1. Don't they have a pomegranate flavor as well? I peeked into the store today after buying my usual 2+ lbs of muscat grapes at Nijiya ($1.99/lb this weekend!), but decided that the grapes would provide enough sugar (with actual fiber...but I suppose one wouldn't really care about that while *eating* frozen yogurt, ice cream, gelato, or the like unless there's granola involved ^^ ) to hold me until after-work drinks.

          2 Replies
          1. re: PseudoNerd

            We stopped in last night too and the pomegranate and green tea machines were being fixed, but they also had blackberry and plain. The blackberry was very tasty, although there really wasn't any berry flavor -- it was like a purple-colored plain. Good stuff, though, and it's certainly made with real sugar. I believe their tea drinks are sweetened with stevia.

            1. re: Chowpatty

              nice i should go try sometime. really like their plain though..

          2. I really enjoy their shave ice. It's the closest I can get to enjoying the japanese shave ice I returned to over and over when I was last in Hawaii.

            1. They have opened up a NoHo location. I live in Toluca Lake...funny thing is, my little cousins coming to visit me are beggin for some Pinkberry. I need to convince them that the place down the street is JUST AS GOOD....from everyone's opinion, this stuff is the bomb!

              9 Replies
              1. re: running pig

                The changed their name? Sounds like they applied for another small business loan :)

                1. re: Normal Garciaparra

                  i dont like their new look of the jtown store. they changed the flooring to little pebbles ala Pinkberry (sawtelle).

                2. re: running pig

                  hey folks...great replies. you gotta check out in k-town on wilshire blvd. near western inside the aroma health center on the basement food court of a place called yogurt factory cafe. the best! mon. thru sat. opens at 11 but i think they close up at 8 or so.

                  1. re: running pig

                    The yogurt is too, but they don't give you nearly as much toppings as Pinkberry! Not at all! In fact, instead of distributing my one topping around the entire cup of yogurt, the server kept all the topping on only half of it, not purposely, but because the two teaspoons of toppings he dished out landed there. I go only because it's across the street from my office, but if I had my choice I'd choose Pinkberry.

                    1. re: cincodemayo1

                      Fiore is tasty and the product is good, but the portions they give (toppings and yogurt) are almost appalling. If I were the servers there, I'd be EMBARASSED to hand over what they give. The owners should definitely be supervising that because I think people notice it and it makes a difference in consumer choice.

                      1. re: yonderbreaker

                        I can't agree more! I tried the North Hollywood CeFiore and never got more than 4 or 5 tiny oreo pieces and it cost much more than some of the other yogurt chains.

                        1. re: yonderbreaker

                          If I had to make a guess, the owner ARE supervising and dictating how little to distribute. The kids working there would probably be thrilled to give more generous portions---more tips for them!

                          1. re: running pig

                            i totally disagree. while i don't know how little toppings the other stores give out...i generally frequent the stores in japanese village plaza and hollywood and they give pretty big portions. guess just depends on the employees...not necessarily the owners.

                        2. re: cincodemayo1

                          try the new green tea or pomegranate--simply awesome. i'll take a medium if i were you. incredible amount of toppings given!
                          i actually like their taste than pinkberry and all of k-towns yogurt shops. what do you think?