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Woman sues over lack of avocado in Kraft guacamole

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"Like much of the prepared guacamole sold in supermarkets, Kraft guacamole is essentially a whipped paste made from partially hydrogenated soybean and coconut oils, corn syrup, whey, and food starch. Yellow and blue dyes give it the guacamole green color."

http://seattletimes.nwsource.com/html...

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  1. "We think customers understand that it isn't made from avocado."

    2 Replies
    1. re: Robert Lauriston

      This may be the greatest quote ever!! LOL

      1. I saw that on CNN this AM and was a bit horrified but after sending DH out for some prepared stuff, I had requested the Calavo but he could not fine it and the carnitas were almost done and no ripe avocados could be had he brought some #%&# from Litehouse. That stuff had sugar in it! Disgusting. They got a hot e-mail from me. I found some passable stuff in a supermarket salad bar. Not as good as home made but prior planning etc.

        2 Replies
        1. re: Candy

          Well good luck to her. Guacamole is made with Avocado . . . it's that simple. UNLESS she bought something called "Guacamole FLAVOR Dip (which has never even SEEN an avocado, let alone been made with one).

          TT

          1. re: TexasToast

            This reminds me of something I saw in the supermarket yesterday.. actually titled "Ketchup Type Sauce"

            http://www.presidentschoice.ca/FoodAn...

        2. Pretty soon, Kraft will be selling Macaroni and Cheese that contains less than 2% cheese. Oh wait, they already do:

          http://www.kraftfoods.com/main.aspx?s...

          1. Buying anything from Kraft is a suspect purchase but 2% or less is just disgraceful although not surprising. I think Kraft employs more food scientists then chefs or tasters.

            1 Reply
            1. re: ML8000

              No, they employ more business types than food scientists, chefs and tasters.

            2. Am I the only person who thinks it's a little ridiculous to SUE them for this?

              22 Replies
              1. re: Andiereid

                oh, definitely ridiculous... there is an ingredient list right? everyone's a victim.

                1. re: Andiereid

                  Unfortunately that's how a lot of change happens in the U.S. Are law suits the ideal method? NO but asking doesn't work, the government moves way too slow so the only method is legal and bad PR.

                  Any way, I think the law suit is based largely on misrepresentation or fraud, i.e., 2% avocado doesn't constitute real guac. I think calling it guacamole MIX or something like that is fair but that's even a stretch.

                  1. re: ML8000

                    Not buying works. If no one buys Kraft guacamole because there's no avocado in it, you know they'll pull it.

                    DT

                      1. re: Candy

                        Right, because the market for Kraft guacamole is highly efficient. Give me a break -- you wouldn't even know about this but for the lawsuit.

                        1. re: a_and_w

                          Right 'cause I would not think of buying it to begin with

                          1. re: Candy

                            Nope. That's like saying people who get cheated should have no recourse because you're too smart to fall for the scam. One has very little to do with the other.

                          2. re: a_and_w

                            You would if you read the label.
                            Buyer beware, especially when it comes to food.

                            --Maria
                            Who thinks making her own guacamole is a lot simpler than
                            having to explain why does the "guacamole dip" tastes so
                            terrible.

                        2. re: Davwud

                          Not buying as individual certainly works...en masse, probably not. If Kraft really believes; "We think customers understand that it isn't made from avocado", I doubt they'd change it.

                        3. re: ML8000

                          I agree. Food labeling needs an upgrade and the legal avenues seem to be the only way. Sure, you can just not buy it, but not everyone has the best eyesight or intelligence. Same goes for hormones in milk. I think it should be labelled as such, but it never will unless someone can sue over it.
                          Maybe they should just call it "green dip".

                          1. re: ML8000

                            You are on to something... the court systems (as much as we dislike lawyers) are probably the single most important thing that has kept democracy more or less working here for that last 200+ years.

                          2. re: Andiereid

                            My guess is the plaintiff, Brenda Lifsey, is a lawyer, so it was no big deal for her to sue. She's apparently also a plaintiff in a lawsuit against Sears for selling tools falsely labeled "made in USA."

                            http://www.mcglinchey.com/images/pdf/...

                            Either that or she's related to an avocado farmer.

                            1. re: Robert Lauriston

                              Reminds me of a case that I'm sure incited ire in the hearts of all you Chowhounds... around Christmas in 2003, a lawyer in Berkeley decided to go after mom & pop bakeries for selling dragees (those decorative silver and gold balls)... why the mom & pops?? because they've got such shallow pockets, they wouldn't fight him and would settle immediately... leaving him to laugh all the way to the bank.

                              http://www.sfgate.com/cgi-bin/article...

                              1. re: amandine

                                that is so nasty. omg. and here i thought all the blackhearted evil busines types were here in orange county. that guy needs to be disbarred.

                                now that i think about it frankly i prefer blackhearted business types. this guy is just a nut job.

                                1. re: choctastic

                                  Silver and Gold dragees are now not sold in California due to this lawsuit. It was not a product that mandated a response by the producers, because it would have cost more to litigate than to ignore it. So the big sellers (Sur la Table, Williams Sonoma, etc.) just stopped selling them in CA.

                                  This is an example of one of the reasons I'm working to get out of the law profession.

                                  1. re: DanaB

                                    Unless my memory has failed me completely - and that is a possibility - you can order them from Kitchen Krafts. I think I ordered last year. I'll have to check my baking tub when I get home this evening.

                                2. re: amandine

                                  I never had heard of the silver dragee brouhaha! Thanks for bringing it (in all its inanity) to my attention.

                                  I guess I believe in using litigation somehow to force a change in the way something is labeled (although maybe there are better ways such as appealing to the FDA regarding existing food labeling laws). BUT, I definitely feel that people shouldn't be able to sue for personal monetary damages due to a lot of this stuff. It's a catch-22... people gripe about tort reform, but there are a lot of real instances of "damage" or "harm"... but in the case of "fraud" in the case of "guacamole" labeling, the rationale for monetary awards is pretty thin, in my opinion.

                                3. re: Robert Lauriston

                                  Or she got disgusted by a pathetic practice and decided to do something about it. I say, good for her.

                                  1. re: Robert Lauriston

                                    My guess is that she's an activist for truth in labeling, trying to stick it to a big corporation. Just a guess, though. Suing is the most effective way to bring media attention to such matters. What better way?

                                    1. re: Robert Lauriston

                                      She's not a lawyer. Trust me. professional plaintiff, maybe but lawyer no.

                                      and why do we need to lawyer bash on this one?

                                      1. re: jenn

                                        I'm not bashing lawyers, it just seemed implausible that anyone would hire a lawyer to handle this matter.

                                        As discussed in more recent posts, this is a class action, and like must such suits it was the lawyer's idea.

                                        1. re: Robert Lauriston

                                          I thought in the version of the story I read, the woman was in fact solicited by a lawyer looking to file a class action. She has also been a plaintiff in other class actions in the past, so in a way, she is a serial plaintiff.