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Woman sues over lack of avocado in Kraft guacamole


"Like much of the prepared guacamole sold in supermarkets, Kraft guacamole is essentially a whipped paste made from partially hydrogenated soybean and coconut oils, corn syrup, whey, and food starch. Yellow and blue dyes give it the guacamole green color."


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  1. "We think customers understand that it isn't made from avocado."

    2 Replies
    1. re: Robert Lauriston

      This may be the greatest quote ever!! LOL

      1. I saw that on CNN this AM and was a bit horrified but after sending DH out for some prepared stuff, I had requested the Calavo but he could not fine it and the carnitas were almost done and no ripe avocados could be had he brought some #%&# from Litehouse. That stuff had sugar in it! Disgusting. They got a hot e-mail from me. I found some passable stuff in a supermarket salad bar. Not as good as home made but prior planning etc.

        2 Replies
        1. re: Candy

          Well good luck to her. Guacamole is made with Avocado . . . it's that simple. UNLESS she bought something called "Guacamole FLAVOR Dip (which has never even SEEN an avocado, let alone been made with one).


          1. re: TexasToast

            This reminds me of something I saw in the supermarket yesterday.. actually titled "Ketchup Type Sauce"


        2. Pretty soon, Kraft will be selling Macaroni and Cheese that contains less than 2% cheese. Oh wait, they already do:


          1. Buying anything from Kraft is a suspect purchase but 2% or less is just disgraceful although not surprising. I think Kraft employs more food scientists then chefs or tasters.

            1 Reply
            1. re: ML8000

              No, they employ more business types than food scientists, chefs and tasters.

            2. Am I the only person who thinks it's a little ridiculous to SUE them for this?

              22 Replies
              1. re: Andiereid

                oh, definitely ridiculous... there is an ingredient list right? everyone's a victim.

                1. re: Andiereid

                  Unfortunately that's how a lot of change happens in the U.S. Are law suits the ideal method? NO but asking doesn't work, the government moves way too slow so the only method is legal and bad PR.

                  Any way, I think the law suit is based largely on misrepresentation or fraud, i.e., 2% avocado doesn't constitute real guac. I think calling it guacamole MIX or something like that is fair but that's even a stretch.

                  1. re: ML8000

                    Not buying works. If no one buys Kraft guacamole because there's no avocado in it, you know they'll pull it.


                      1. re: Candy

                        Right, because the market for Kraft guacamole is highly efficient. Give me a break -- you wouldn't even know about this but for the lawsuit.

                        1. re: a_and_w

                          Right 'cause I would not think of buying it to begin with

                          1. re: Candy

                            Nope. That's like saying people who get cheated should have no recourse because you're too smart to fall for the scam. One has very little to do with the other.

                          2. re: a_and_w

                            You would if you read the label.
                            Buyer beware, especially when it comes to food.

                            Who thinks making her own guacamole is a lot simpler than
                            having to explain why does the "guacamole dip" tastes so

                        2. re: Davwud

                          Not buying as individual certainly works...en masse, probably not. If Kraft really believes; "We think customers understand that it isn't made from avocado", I doubt they'd change it.

                        3. re: ML8000

                          I agree. Food labeling needs an upgrade and the legal avenues seem to be the only way. Sure, you can just not buy it, but not everyone has the best eyesight or intelligence. Same goes for hormones in milk. I think it should be labelled as such, but it never will unless someone can sue over it.
                          Maybe they should just call it "green dip".

                          1. re: ML8000

                            You are on to something... the court systems (as much as we dislike lawyers) are probably the single most important thing that has kept democracy more or less working here for that last 200+ years.

                          2. re: Andiereid

                            My guess is the plaintiff, Brenda Lifsey, is a lawyer, so it was no big deal for her to sue. She's apparently also a plaintiff in a lawsuit against Sears for selling tools falsely labeled "made in USA."


                            Either that or she's related to an avocado farmer.

                            1. re: Robert Lauriston

                              Reminds me of a case that I'm sure incited ire in the hearts of all you Chowhounds... around Christmas in 2003, a lawyer in Berkeley decided to go after mom & pop bakeries for selling dragees (those decorative silver and gold balls)... why the mom & pops?? because they've got such shallow pockets, they wouldn't fight him and would settle immediately... leaving him to laugh all the way to the bank.


                              1. re: amandine

                                that is so nasty. omg. and here i thought all the blackhearted evil busines types were here in orange county. that guy needs to be disbarred.

                                now that i think about it frankly i prefer blackhearted business types. this guy is just a nut job.

                                1. re: choctastic

                                  Silver and Gold dragees are now not sold in California due to this lawsuit. It was not a product that mandated a response by the producers, because it would have cost more to litigate than to ignore it. So the big sellers (Sur la Table, Williams Sonoma, etc.) just stopped selling them in CA.

                                  This is an example of one of the reasons I'm working to get out of the law profession.

                                  1. re: DanaB

                                    Unless my memory has failed me completely - and that is a possibility - you can order them from Kitchen Krafts. I think I ordered last year. I'll have to check my baking tub when I get home this evening.

                                2. re: amandine

                                  I never had heard of the silver dragee brouhaha! Thanks for bringing it (in all its inanity) to my attention.

                                  I guess I believe in using litigation somehow to force a change in the way something is labeled (although maybe there are better ways such as appealing to the FDA regarding existing food labeling laws). BUT, I definitely feel that people shouldn't be able to sue for personal monetary damages due to a lot of this stuff. It's a catch-22... people gripe about tort reform, but there are a lot of real instances of "damage" or "harm"... but in the case of "fraud" in the case of "guacamole" labeling, the rationale for monetary awards is pretty thin, in my opinion.

                                3. re: Robert Lauriston

                                  Or she got disgusted by a pathetic practice and decided to do something about it. I say, good for her.

                                  1. re: Robert Lauriston

                                    My guess is that she's an activist for truth in labeling, trying to stick it to a big corporation. Just a guess, though. Suing is the most effective way to bring media attention to such matters. What better way?

                                    1. re: Robert Lauriston

                                      She's not a lawyer. Trust me. professional plaintiff, maybe but lawyer no.

                                      and why do we need to lawyer bash on this one?

                                      1. re: jenn

                                        I'm not bashing lawyers, it just seemed implausible that anyone would hire a lawyer to handle this matter.

                                        As discussed in more recent posts, this is a class action, and like must such suits it was the lawyer's idea.

                                        1. re: Robert Lauriston

                                          I thought in the version of the story I read, the woman was in fact solicited by a lawyer looking to file a class action. She has also been a plaintiff in other class actions in the past, so in a way, she is a serial plaintiff.

                                  2. If it doesn't get thrown out of court, I may move to Canada. I agree with amkirkland-- no one can claim ignorance when it comes to prepared food. The information is RIGHT THERE.

                                    Has anyone seen the package? Do they make an explicit claim that there is avocado in it?

                                    And another question, do you think that to call it guacomole is a strong enough implication that there is avocado in there (and therefore Kraft is being misleading in their advertising)?

                                    12 Replies
                                    1. re: amandine

                                      Personally, I don't think it's any worse than calling something "CHEESE

                                      food product"

                                      the latter being in little type.

                                      1. re: amandine

                                        Regardless of the ingredient list (which appears in tiny print, often in a hard to find place), labeling it "guacamole" is by definition misleading if there is no (or little) avocado in it, as "guacamole" can mean ONLY one thing, a dip made of avocado. That would be like labeling it "bean dip" and there being no beans in it.

                                        It sounds like Kraft has already taken remedial action by re-labeling the product "guacamole flavored" dip. If I see "guacamole," I'm not likely to check the ingredient list because I'd assume it was avocado. If I see "guacamole flavored dip" that's a red flag to me that it's made of something other than pure avocado.

                                        1. re: DanaB

                                          welllll, playing the devil's advocate here, "bean dip" uses the word "bean"... but guacomole doesn't have the word "avocado" in it, right?

                                          OH BUT WAIT! I just looked up the word in the OED:
                                          [Origin: 1915–20; < MexSp < Nahuatl āhuacamōlli lit., avocado sauce]

                                          By the power invested in the dictionary, Kraft is misleading us!

                                          1. re: amandine

                                            Lol, good use of the google skills!

                                            There is no other definition for "guacamole" other than mushed-up avocado, perhaps with a few seasonings thrown in. It is, by definition, predominantly avocado.

                                            It would be like saying that omlettes were not eggs, crepes were not pancakes or salsa was not sauce.

                                            1. re: DanaB

                                              Maybe they meant to say that considering that their cheese products contain no cheese and other similar oxymorons, that their customers shouldn't expect avocado on their guac anymore.

                                              Sigh. Maybe they should sell it as guac-flavored dip.

                                          2. re: DanaB

                                            I think it's a bit frivolous (I'm from Canada, lol), but obviously it's getting the attention that she wanted it to get.
                                            As a person who cares about what I eat, both from a healthy perspective and from a quality perspective, I make a point of reading labels of prepared items and I wouldn't buy it if I had read that label. I think more people need to read labels and be conscious consumers. The manufacturers of this type of product are banking on people either not paying attention or not caring about the product quality.

                                            1. re: pescatarian

                                              When you buy a whole cart full of items, it's hard to read all the labels. If it says, "Milk," I don't read to make sure it's not something else. Those food ingredient labels are pretty small and much harder to read as you get older. There needs to be truth in labeling. If it's orange drink, it says orange "drink" and not "orange juice." As long as Kraft changes what it calls it, then it's not an issue but a company should not be able to label something when it's not. If you could, I could label painted copper as gold and sell it for hundreds.

                                          3. re: amandine

                                            Guacamole is, by definition, an avocado-based dish. I find it astonishing that Kraft would market a product with almost no avocado in it as "guacamole." They deserve to have to defend this dishonest practice in court. I resent have to minutely scrutinize food labels to determine if I'm being ripped off -- let's hold the food giants accountable for the lies and half-truths they perpetrate.

                                            1. re: pikawicca

                                              Dishonest is the key word here. An honest company wouldn't call something with 2% avocado guacamole, plain and simple.

                                              1. re: pikawicca

                                                I'm not sure why you find it astonishing? Most fruit juices on the market today, or at least the shelf stable ones contain less than 10%, some even 2% real fruit juice but it is still called fruit juice. I see this as being no different.

                                                1. re: ESNY

                                                  Ur right, but the labels clearly state "10% Fruit Juice." By the same token, Kraft should put on their labels "2% Avocado"

                                              2. re: amandine

                                                Guacamole IS avocado, plus a little seasoning. Any more than salt, lime juice, maybe minced onion, MAYBE tomato; then you get "Avocado Dip".

                                              3. A while back, Taco bell had some green stuff in their taco that they weren't allowed to call guacamole....I don't remember what they had to call it...maybe avocado sauce or something. Maybe someone can help me. Personally, I have only had store bought guacamole once and it was OBVIOUSLY not made with much of any avocado....nor was it at all palatable. As far as the lawsuit, it is fair to ask for your money back, it is not fair to sue them...come one. As far as how to change things....if its gross, don't buy it...it will eventually go away. People seriously underestimate the power of the consumer. These big corporations aren't out to get us, they are out to get our money and if we don't give it to them, they will abandon what they are doing and try something else.

                                                17 Replies
                                                1. re: sunshinedrop

                                                  "People seriously underestimate the power of the consumer."

                                                  I think the savviness of the consumer is underestimated. People do not always read food labels, nor should they have to, if buying a product simply called "guacamole". Like others have said, that implies that avocado is included as an ingredient. I'm guessing that 99% of the people who bought the Kraft guacamole didn't read the ingredient list and assumed it included avocado. And, if they liked the way it tasted, they'd probably buy it again never realizing the lack of avocado. And so Kraft would continue selling a product that was basically duping those who bought it.

                                                  The end result of this lawsuit (regardless of who wins or whether it's settled) is that Kraft will change the labelling of the product. As a result consumers will be better informed when deciding whether to buy Kraft "guacamole" without having to read the ingredient list to make sure it actually contains avocado. If that change necessitated a lawsuit, then so be it.

                                                  1. re: emily

                                                    Someone must like it the way it is if it is still on the shelf. If the ingredients are correctly listed, they did nothing wrong. Should someone buy a refrigerator without looking at the specifications? I generally don't buy food without looking at the ingredients. I think asking for your money back from the company and not buying it anymore are fair solutions. A lawsuit is silly and a waste of our judicial system.

                                                    1. re: sunshinedrop

                                                      Do you really read the ingredient list of every food item that you buy? How much time do you devote to grocery shopping? I really resent having to spend so much time in order to weed out the garbage.

                                                      1. re: pikawicca

                                                        I never buy anything without reading the label, but some of my friends can't read the fine print if they've forgotten to bring their reading glasses.

                                                        1. re: Robert Lauriston

                                                          Even with my reading glasses I can't always read the fine print and I don't feel that I should have to police the food purveyers.

                                                        2. re: pikawicca

                                                          Yep, I always do. Grocery shopping is a big deal for me. I compare prices, ingredients, nutrition labels. I save a lot of money and buy the best quality of whatever it is I'm buying for the price. But then again, I'm a stay at home mom and I feel like its my job to provide the best food for my family for the lowest price. It's a job I take very seriously!!! I feel horribly guilty watching my 2 year old eat anything partially hydrogenated!

                                                        3. re: sunshinedrop

                                                          Do you read the ingredient list for things like "orange juice," "milk," or "leek and potato soup"? If I bought a can of leek and potato soup and found it had little to no leeks and potatoes, I would feel ripped off too, regardless of whether I read the label or not. Guacamole = avocado, not "generic green dip."

                                                          1. re: DanaB

                                                            Yes, some of us actually do read labels for basic foods and it can be an eye-opening experience. One day this summer I just got curious and read the Land O'Lakes butter package. The ingredients were: sweet cream, natural flavors. This really bugs me - what other flavors does butter need? Also, soy products can fall into the "natural flavors" category. Is LOL boosting their butter by adding soy? Are they using "natural flavors" to mask off-tastes in their butter? And since percentages aren't listed, they might be throwing a whole lot of those "natural flavors" into their butter.

                                                            1. re: jillp

                                                              I don't think that soy products could be considered a natural flavor in butter. Maybe added milk solids could be. But who knows... we seem to be advancing into the Frankenfood era, where food descriptions have more to do with George Orwell than reality.

                                                              1. re: pikawicca

                                                                I just read an article in the Washington Post about how there aren't enough "organic" cows in the US to meet the demand for organic milk and some companies add organic soy milk (from China of all places) to their "organic" milk. And that other companies are thinking of adding organic powdered milk from New Zealand. So much for the all natural thoughts of organic....

                                                                  1. re: chowser

                                                                    As a breast cancer survivor I am trying to watch what I put in my grocery cart. The idea of them putting soy in organic milk is frightening since soy has estrogenic qualities (not good for some breast cancers) and I'm supposed to limit consumption.

                                                                    More and more I think I am going to try to find local sources for meat, eggs, etc. I want to have a choice about what I eat. I don't want green whipped gunk! I don't want cheese "food product".

                                                                    It's a sad commentary on our country when we have to adulterate our food because we don't have the capacity (or the courage) to go back to producing real food.

                                                                  2. re: pikawicca

                                                                    I copied this from the Vegsource website:

                                                                    The exact definition of natural flavorings & flavors from Title 21, Section 101, part 22 of the Code of Federal Regulations is as follows:

                                                                    "The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional."


                                                                    1. re: pikawicca

                                                                      anything derived in a lab from a natural source can be called "natural."

                                                                    2. re: jillp

                                                                      Regardless if you read the ingredients or not, there is the basic concept of honesty.

                                                                      An honest company just doesn't put 2% of an ingredient into a product normally associated with that product and call it real or try and pass it as real.

                                                                      1. re: ML8000

                                                                        I agree with you. Whether it is frivolous or not, the one thing it did was bring attention to Kraft. This is the second time that I'm aware of that Kraft has pulled something like this. The first was when the FDA made them change the name of some of their sliced cheese to cheese product or something like that.

                                                                        So this just solidified in my mind that this is a company that is out to trick the consumer. So in addition to my really looking at all Kraft products, I'll wind up passing information along to friends. Will I notice if Kraft decided to become the standard for quality? Probably not. I'll always think of them as a company to watch out for.

                                                                        I started reading labels this year and it is really discouranging. I never liked Trader Joe's before, but at least the majority of products have what is promised without a lot of extra junk.

                                                                      2. re: jillp

                                                                        [Edited to add: this is addressed to jillp's comment]

                                                                        Whether or not there are "added flavors," your grocery item called "butter" is still over 99% butter.

                                                                        Why should an item called "guacamole" be any different? Guacamole is not a random word with no meaning to be linked to any green product. If you don't find an item titled "guacamole" misleading because it has less than 2% avocado, solely because you "read the label," more power to you. I find it grossly misleading, whether I read the label or not.

                                                                        [This is not to say I condone adding "flavor" to butter. Personally, I find that weird, and I too, read labels.]

                                                              2. Hence the term "holy guacamole" ?

                                                                1. I agree that there are certain expectations from a name. How would we feel if we bought milk and it was white colored water. How about orange juice thinking it was juice from an orange instead juice that was colored orange.

                                                                  Kraft should be ashamed of themselves.

                                                                  2 Replies
                                                                  1. re: jfood

                                                                    ah, but that does exist. that's called "orange drink" and i would imagine the sales are robust in cafeterias everywhere...

                                                                    1. re: amandine

                                                                      That's the point -- legally, they have to call it "drink" not "juice." The law mandates specific percentage of juice for something to be labelled juice. This suit is to try to get something labelled "guacamole" to have a reasonable percentage of avocado. In other words, to have the term "guacamole" have the same legal status as other food terms used on labels. Seems reasonable to me.

                                                                  2. There is one product that gets used in restaurants at times and I get so ticked when they try to pass it off as the real deal and then to boot charge you for it. I don't know the name for it other than that fake crab stuff. I have been to restaurants that will serve say a dish made with "crab" and swear it is the real deal only to be delivered pollock or whatever it is.I wish I knew how to handle this, and usually the wait person is young and believes it to be real. Sorry but back it goes. What would you do?

                                                                    6 Replies
                                                                    1. re: chef chicklet

                                                                      I can't even imagine eating at the kind of place that would do that. If it happened I'd write the manager a letter and explain why I'd never be back.

                                                                      1. re: chef chicklet

                                                                        It is called "surimi" and the Japanese love it. Often made of ground pollack or hake, it is essential tasteless, so additives, flavoring and coloring are added. Pretty appalling stuff! Interesting how the Japanese, who eat so many delicious
                                                                        and pure items, go for it. Their hunger for it help make certain American fisherman who hold pollack quota licenses very happy.

                                                                        1. re: chef chicklet

                                                                          In CA, they usually call it a Kalifornia Roll, rather than a California roll, when they are serving the fake stuff. It does not appear to be heavily regulated, though. Personally, I go by price. If I'm in a place like Wok 'N Roll or Famima, I don't expect real crab. If an esteemed sushi bar where I was paying for it served me the fake stuff, I'd be pissed. It's pretty obvious, visually.

                                                                          1. re: DanaB

                                                                            I don't think I've ever had a california roll that was not made with surimi.

                                                                            1. re: DanaB

                                                                              I was not speaking about sushi, and I wanted to know what that pollock product was named. Being a sushi and sashimi lover I'm well aware of what's in CA roll. It is not for me, with so much fresh seafood available, I'll pass.

                                                                              I meant that when ordering other menu items with crab, like enchialdas, crab louies, or crab cannaloni, I have indeed received pollock. And now because I've had it happen to me, I always check with the wait staff to see if they use real crab. I have been told "yes" and received the pollock, I have been told that they had ran out of crab, and the chef substituted with this product. I will send it back, but I wonder how many people don't.

                                                                              Naturally, I don't eat it in "Fine" restaurants daily, but I have been disappointed more than once now. And restaurants are are not always forthright on the menu, and their staff not always knowledgeable.

                                                                              Which is what this very topic is about. Misrepresentation or ommission, both are wrong.

                                                                              1. re: chef chicklet

                                                                                The original brand is called "Sea Legs", then that company sold and started another company which makes the same product and calls it something similar. But they do also call it surimi. I've always been told that it contains (coincidently?) about 2% crab product (possibly just juices, I'm not sure). FYI the same company also makes a lobster product which is 51% real lobster so they are allowed to call it lobster. It's half the price of pure lobster meat and a lot of places are using it for stuffing, soup etc.

                                                                          2. [quote]No, they employ more business types than food scientists, chefs and tasters.[/quote]

                                                                            And more importantly, like 99% of larger American businesses, spend a huge amount of money on "marketing" (simple advertising being, apparently, long since passe.)

                                                                            [quote]Am I the only person who thinks it's a little ridiculous to SUE them for this?[/quote]

                                                                            I think it's hilarious that this woman's suing them - I think it's a lot more justifiable than 80% of the complaints people post on the "Not About Food" board. It obviously won't go anywhere as a lawsuit, but it'll get them some attention of the best kind... Consumers "understand" that something they take great pains to make look like guacamole (I guess, I've only eyed it suspiciously through the plastic) is made from hydrogenated soybean oil and industrial dye? Only in their twisted post-modern, neo-mercantilist imaginations.... let them be ridiculed a bit, it'll be good for them.

                                                                            1 Reply
                                                                            1. re: MikeG

                                                                              I'll go even further, Mike. Having actually worked for a federal judge and seen the types of cases that clog our federal courts, I'd say her complaint is more justified than 80% of the lawsuits I saw filed by one greedy corporation against another.

                                                                            2. What is she sueing for? It just says she wants them to stop misrepresenting their product, plus pay her lawyer fees. That doesn't seem unreasonable to me, if Kraft didn't stop on its own. It would be another thing if she were sueing them for millions, or personal benefit. It just seems like there should be another way for her to bring up her point, instead of tying up the courts.

                                                                              1. It looks like this was a class-action lawsuit, and it was the attorney's idea, not the plaintiff's.



                                                                                The press release contains the ingredients:

                                                                                Water, Partially Hydrogenated Coconut and Soybean Oil, Corn Syrup, Whey Protein Concentrate (From Milk), Food Starch Modified, Contains Less Than 2% Of Potatoes, Salt, Avocado, Defatted Soy Flour, Monosodium Glutamate, Tomatoes, Sodium Caseinate, Vinegar, Lactic Acid, Onions, Partially Hydrogenated Soybean Oil, Gelatin, Xanthan Gum, Carob Bean Gum, Mono- And Diglycerides, Spice, with Sodium Benzoate and Potassium Sorbate as Preservatives, Garlic, Sodium Phosphate, Citric Acid, Yellow 6, Yellow 5, Artificial Flavor, Blue 1, Artificial Color.

                                                                                "Guacamole" that's full of industrial trans fats? This should be a criminal case.

                                                                                1. Does anyone actually know if Kraft is violating any laws by calling this stuff "Guacamole"??


                                                                                  2 Replies
                                                                                  1. re: Davwud

                                                                                    The FDA requires that labels not be misleading. Kraft is changing the label to say something like "guacamole flavored," which verges on an admission of guilt.

                                                                                    "'We have not looked at this issue, but we might follow it now that we are aware of it,' said Tom Bellamore, the top lawyer at the California Avocado Commission in Irvine."

                                                                                    1. re: Robert Lauriston

                                                                                      I can understand the "Misleading" labels thing but there is so much misleading stuff out there, it's pretty tough to police I would think. In the grocery store where I shop, chocolate milk and chocolate drink are in similar looking containers and side by each.

                                                                                      The bottom line is, there are companies who's morals are to trick people into taking an inferior product.


                                                                                  2. I think the savviness of SOME consumers is over-estimated. What percentage of Americans actually read and understand the ingredients label? Then there is the small percentage that may not realize no avocado listed means no avocado! I'm serious, or that no avocado means it's just made of junk.
                                                                                    Considering how badly we as Americans deal with our food, I don't think it would be remiss to follow the EU in this case, and forbid anything not containing a certain percentage of avocados to be labelled guacamole.

                                                                                    1. Are we talking about the same stuff you get at Costco in the two plastic bags that say guacamole? Can't remember the exact name.

                                                                                      4 Replies
                                                                                      1. re: Cerise 37

                                                                                        No, Costco's is really guacamole. The first ingredient is avocado and you can see the chunks.


                                                                                        1. re: missclaudy

                                                                                          It's pretty good. Using ripe avocadoes obviously make the best gaucamole but you can't always get ripe avocaodo if you want to make it immediately. It's conveniece food but it sure beats partially hydrogenated Kraft.

                                                                                          1. re: chowser

                                                                                            How about planning only to eat guac if you actually HAVE ripe avocadoes. I am a true curmudgeon on this topic. I don't eat tomatoes when they are out of season, guac in a bag does again shows us that we Americans think we should have everything, all of the time. To everything there is a season.

                                                                                            1. re: missclaudy

                                                                                              YES YES YES!!!!!!!!!!!!!!!
                                                                                              Thank you!

                                                                                              thats exactly the problem: not being willing to except a season for things and wanting everything all the time. Once that happens, you end up with all manner of adultarated chemical ladden faux food.

                                                                                          1. Eat your hearts out: the last avocadoes I bought cost $10 MXP a kilo in the Pátzcuaro mercado. (91¢ US)

                                                                                            3 Replies
                                                                                            1. re: Anonimo

                                                                                              What are you going to do with them,it seems guac. doesn't call for avocadoes anymore ? Kidding, you lucky stiff, I love avocadoes AND Patzcuaro!!!!!

                                                                                              1. re: missclaudy

                                                                                                We mostly ate them sliced, or in salads or spread on home made bread; or just by the spoonful. A squirt of fresh lime juice, a sprinkle of salt—that's it!

                                                                                              2. re: Anonimo

                                                                                                Relative has had an avocado tree in their backyard for a long time. Even as a kid it was huge and produced a lot. Unfortunately I don't live in SoCal any longer.

                                                                                              3. So what's our next move? Do we sue KFC for selling "Boneless Wings" that are not actually wings, but chunks of breast meat with hot sauce on them? Do people really have the time and lack of something to do that they debate these things on a chat board? Guess so; I just did.

                                                                                                By the way, isn't something organic if it's carbon based?

                                                                                                2 Replies
                                                                                                1. re: River Rat

                                                                                                  Re: organic/carbon-based - you know, in English, often words come to have multiple meanings. These words are called homonyms. I don't think the use of "organic" to denote farmed/raised without chemical intervention is exactly a fringe usage anymore. Come on.

                                                                                                  I think the lawsuit is frivolous (the corporation may suck but why should one woman financially benefit from pointing it out?) but the principle involved is serious. Having said that, anyone who expects a jar of guacamole that can last indefinitely without refrigeration to actually contain much of anything natural, avocadoes or not, probably deserves what they get. I don't think we're being preyed on by the corporations per se, I think we've just become so lazy as a nation that we're easy to exploit.

                                                                                                  People of America - prepare your own food!

                                                                                                  1. re: frenetica

                                                                                                    "People of America - prepare your own food!"

                                                                                                    There was a quote from someone not long ago in a similar discussion who quoted her doctor as saying, "If you are reading labels, you're eating the wrong food"!

                                                                                                2. What happened to personal responsibility - you buy guacamole (not necessary to sustain life) in a jar or a pouch and are surprised it isn't fresh avocados made for you? with all the requirements on labeling that are both required and available, check it out - i went to get some pasta last night and wanted pesto - the first thing i looked at, after seeing if it looked appetizing, was if basil was the first ingredient - if you don't know, ingredients, while the percentages are not reuired, must be listed in order of most to last, i.e., if it says basil, pecorino cheese, etc., there is more basil than cheese

                                                                                                  pick up a bottle of lemon joy - there is a warning label "do not drink" - why, someone saw a picture of a lemon and drank it and sued - you are responsible for your actions, if it said made with 25% avocado, or something else and it wasn't, then yes, it is deception - the only deception in this case is your failure to acknowledge your part of this Faustion deal - get over it

                                                                                                  13 Replies
                                                                                                  1. re: sportnoy1

                                                                                                    At what point are the Words Guacamole and Avacado no longer operative?
                                                                                                    If its only 1% instead of 2%? There's a reasonable expectation that
                                                                                                    You are getting what the label says. What's wrong with the company showing some responsibility?

                                                                                                    1. re: sportnoy1

                                                                                                      What happened to personal responsibility? It went out the door when Kraft's executives abdicated their own in pursuit of the almighty dollar.

                                                                                                      PS: How on earth is this bargain "Faustian"?

                                                                                                      1. re: a_and_w

                                                                                                        I don't think it's necessarily shirking personal responsibility to want others to accept their own.

                                                                                                        Anyway, everyone on this board probably reads labels and/or buys good products and/or makes their own from fresh ingredients, but there are people out there who are really just too stupid or naive to take responsibility for figuring out that a company is lying to them (or just people who can't read well) and there is no reason why Kraft should be taking advantage of those people at this level -- this isn't misleading packaging, it is FALSE packaging.

                                                                                                        1. re: a_and_w

                                                                                                          if you want to take a bag or container or whatever packaging you are accepting as "guacamole" intstead of buying the ingredients, and in this case it is a very short and simple list and preparation though even if it were long and difficult, if you accept that trade, well you have made your deal - I would love to see that package, I'm willing to bet it says something like "guacamole style dip" or equally transparent disclaimer - again, caveat emptor - read the ingredients, that's why it is there - reading is fun and educational

                                                                                                          1. re: sportnoy1

                                                                                                            If you read the articvle linked in the original post above, it in fact says "guacamole," and the company plans to change it to something that's not misleading.

                                                                                                            1. re: Robert Lauriston

                                                                                                              The bottom line here is, once again, the "It's not my fault" society we live in is winning.
                                                                                                              For god's sakes, you bought a carton of "Guacamole." It probably cost a couple bucks. Get over it. Don't buy it again and if you feel so abliged, tell people so they don't make the same mistake.
                                                                                                              I've bought/wasted money on crap. I made a note and bought or made something else the next time. This lawsuit is a complete waste of time.


                                                                                                              1. re: Davwud

                                                                                                                Whether it's a waste of time for the class-action lawyer who thought it up depends on how much money he gets out of Kraft.

                                                                                                                1. re: Robert Lauriston

                                                                                                                  Maybe you have more info than the linked article provides, but this does not appear to be a class action suit. Also, it doesn't seem to be the case that a lawyer "thought it up." The consumer got steamed and is seeking to halt what she sees as corporate misconduct.

                                                                                                                  1. re: pikawicca

                                                                                                                    Yes, but the same person sued Sears? That is not your everyday consumer. That is a lawyer or activist.

                                                                                                                    1. re: Atomica

                                                                                                                      Whatever it is behind her intentions - activism or money - we should all be grateful. It sets a precedent and teaches food companies a lesson, and it did make Kraft to re-label the product.

                                                                                                                    2. re: pikawicca

                                                                                                                      I already posted a link to the article detailing that this is a class-action lawsuit:


                                                                                                          2. re: sportnoy1

                                                                                                            one of the biggest crimes in the grocery store:

                                                                                                            lemon pledge - contains real lemon juice
                                                                                                            hostess lemon pie - flavored with artificial lemon

                                                                                                            1. re: xman887

                                                                                                              You know, that sadly sums it all up.

                                                                                                          3. But, But ... Kraft says their customers understand that there is no actual avacado in their guacamole.

                                                                                                            Much like they have come to terms with their "cheese" and other products.

                                                                                                            3 Replies
                                                                                                            1. re: C. Hamster

                                                                                                              The word "cheese" appears on the Velveeta packages only in fine print, in the phrase "pasteurized prepared cheese product." The company had to stop using the old "pasteurized process cheese food" because they were illegally using milk protein concentrate.


                                                                                                              1. re: Robert Lauriston

                                                                                                                Many dairy products are subject to USDA rules called standards of identity. These rules can be quite explicit. For example, ice cream must contain at least 10 percent butterfat. Kraft was slapped for violating a standard of identity. Too bad there doesn't seem to be a standard of identity got guacamole.

                                                                                                                1. re: Eldon Kreider

                                                                                                                  There's no standard for "pasteurized prepared cheese product," either. That's why Kraft changed the fine print on its yellow gelatin ingots.

                                                                                                            2. You know how you avoid getting guacamole without avacado in it? Making it yourself.

                                                                                                              1 Reply
                                                                                                              1. re: nicolars

                                                                                                                Obviously. But one of the original points made is that ripe avocados aren't always available - and that's why sometimes people turn to the pre-packaged alternatives.

                                                                                                              2. A reasonable person would expect guacamole to contain avocado - and not a trivial portion. An interesting point might be how much the dip sold for vs. other varieties like onion dip. (I saw one site where it was somewhat more.)

                                                                                                                4 Replies
                                                                                                                1. re: Cinnamon

                                                                                                                  I think most reasonable people would make their own -- it only takes about 5 minutes and would be cheaper than whatever premade guac is out on the shelves.

                                                                                                                  1. re: nicolars

                                                                                                                    I don't understand why so many people insist on personal responsibility... yet elect to coddle big business? What a backward world!

                                                                                                                    1. re: Eat_Nopal

                                                                                                                      Kraft sucks, so why buy their products? I don't see how that's "coddling big business".

                                                                                                                      People want to be told that's it's "okay" for them to buy premade crap, that as long as the ingredients are "healthy" they are doing a good thing. If Kraft had avocados as the main ingredient in their guacamole, it would still be awful and I would not buy it.

                                                                                                                      1. re: nicolars

                                                                                                                        "If Kraft had avocados as the main ingredient in their guacamole, it would still be awful and I would not buy it."

                                                                                                                        ... a bit presumptious & unwise... imo.

                                                                                                                2. has any body ever tasted this stuff!...how could you even think there was avocado in it?!!! Consumers of most of these products seem to have a completely degraded sense of taste if they think that the green plastic bag stuff tastes anything like fresh avocados.

                                                                                                                  1 Reply
                                                                                                                  1. re: realfoodsusan

                                                                                                                    What do THEY care, remember, most of the American public eats crap. Kraft is after your $$$$$$, not your taste buds.

                                                                                                                  2. I think there are a lot of people out there who don't take the time to read labels and aren't as discriminating as a Chowhound would be about taste. This is why Kraft "guacamole" is the number one selling brand. I think these are the people who need to get a wake up call about what is in their food. They need to start caring about artifical ingredients. If a lawsuit and media attention gets the public to care about the crap that multibillion dollar companies are passing off as food, then so be it.

                                                                                                                    4 Replies
                                                                                                                    1. re: glazebrookgirl

                                                                                                                      Unfortunately, there are still going to be *way* too many people who DON'T care about the crap that multibillion dollar companies pass off as food (look at the many who continue to eat Mickey D's crap!), and will continue to buy said crap, continuing to pour even more billions into the coffers of said companies who - as someone said earlier, only care about the money pouring into their coffers.

                                                                                                                      1. re: glazebrookgirl

                                                                                                                        It doesn't matter what lawsuits occur, a great portion of the American public is not going to care. They are going buy what ever is cheap and tasty.

                                                                                                                        Look at all of the negative publicity that McDonalds has received in the past few years. People know how bad the food is for them, they just don't care. Nothing is going to stop them from waddling up to the counter and ordering the Big Mac and fries.

                                                                                                                        1. re: nicolars

                                                                                                                          I guess I keep hoping that if enough lawsuits and documentaries expose what is actually in a lot of the processed food that Americans eat, that eventually companies will be forced to change the way they package and process our food. Maybe it is a false hope, but I can dream!

                                                                                                                          1. re: glazebrookgirl

                                                                                                                            "Maybe it is a false hope, but I can dream! "

                                                                                                                            Why is it false hope... its already a reality. As an example, many products were labeling trans fats even before the law came into place because they could brag about 0 trans fats... similar case with whole grains, fiber & others.

                                                                                                                            By publicizing these things... which btw, all these near sighted antagonists are ridiculous for opposing given that they have no scientific expertise to know what is good or bad for them (vis a vis medication & household chemicals... probably even food)... it creates opportunity for certain companies to gain a marketing advantage with healthier products.

                                                                                                                      2. I agree that making your own is the best way to go, but I can't tell you how many times I wanted/needed to make guac the same day I went shopping and there weren't any ripe avocados at the store. Costco sells a pretty good packaged guac that is 100% REAL. I think TJ's does, too. But I always read labels. The thought of guac made from green slime just makes me sick.

                                                                                                                        1. No way!!! Next they'll be telling me that Cool Whip isn't made from real cream!

                                                                                                                          1. double post, sorry

                                                                                                                            well, to make up for it here is another golden quote from the article:

                                                                                                                            "The dip has become a U.S. tradition, especially on Super Bowl Sunday."

                                                                                                                            Btw... is this lady actually going to get money? If anything this should be a class action where we all get some compensation. I don't like the thought of avacadoless guac, but the thought of her retiring to the carribean on a nation's misery with bad dip is pretty repugnant.

                                                                                                                            2 Replies
                                                                                                                            1. re: krushdnasty

                                                                                                                              As discussed above, it is a class action.

                                                                                                                              "If you have purchased so-called guacamole dip made by Dean's, Marie's, Herr's, T. Marzetti's or Kraft, you may qualify for damages or remedies that may be awarded in a possible Guacamole class action lawsuit." If you'd like to volunteer as a plaintiff:


                                                                                                                              1. re: Robert Lauriston

                                                                                                                                does that mean that I would have to publicy admit to purchasing these monstrosities?! :-O

                                                                                                                            2. We were in the grocery store the other night and I looked at the dip in question - it says Guacamole on top and in the ingredient list it has and "*" after avocado and tomato which is defined as "dried". My ex used to love IMO -thought it was a brand of sour cream. Gack!!!!!

                                                                                                                              Try to find a product out there that doesn't contain soy, hydrogenated or partially hydorgenated anything, high fructose corn syrup. Canned soup, mayonnaise, dressings, whole grain english muffins. DH and I discussed the situation on the ride home from the grocery. Certainly it's not always convenient - but I can make a better tomato soup than the stuff in a can. I will make my own mayonnaise. I've made english muffins before - pain in the backside - but no junk in them.

                                                                                                                              My eldest daughter eats nothing cooked. A bit extreme, but she has a medical condition that she feels all the chemicals and additives in food might exacerbate. Perhaps if more of us got up on our soap boxes the food conglomerates might take notice.

                                                                                                                              2 Replies
                                                                                                                              1. re: Fanciesmom

                                                                                                                                just a question - why would "cooked" foods necessarily have chemicals and additives? does your daughter not eat your own homemade food?
                                                                                                                                not trying to criticize, but curious about her reasoning.

                                                                                                                                1. re: fara

                                                                                                                                  She will make an exception and eat cooked food when she visits - her feeling is that food that has not been cooked or processed has more nutrient value. Fresh raw foods don't have ingredients that are manufactured - and it makes sense.

                                                                                                                              2. I tried to find it at Albertson's the other day because I was curious, and they didn't have it. So they probably took it down until its settled. They just put the spinach back up.

                                                                                                                                1. OMG, this thread got a little shrill for a while there, didn't it?

                                                                                                                                  My two cents. Buying packaged guacamole instead of making your own is a taste and personal health issue, not a moral one.

                                                                                                                                  Let's all just lighten up.

                                                                                                                                  1 Reply
                                                                                                                                  1. re: spigot

                                                                                                                                    I've bought and enjoyed supermarket guacamole and will again.

                                                                                                                                    I just don't think manufacturers should be allowed to dye whipped margarine green and label it "guacamole."

                                                                                                                                  2. Yep, I agree. I've bought premade guac from places I trust. Kraft, I would for sure check the ingredients :-)

                                                                                                                                    1. I emailed Kraft suggesting that they apologize. Here's their reply:

                                                                                                                                      Thank you for taking the time to contact Kraft Foods. We appreciate your inquiry on our Kraft Guacamole Dip.

                                                                                                                                      There are a many variations of guacamole to appeal to a variety of tastes. Guacamole made with fresh avocados is very perishable and lasts only a short time. Kraft Dip, Guacamole Flavor is intended to be a convenient option that maintains quality over a longer time.

                                                                                                                                      Our guacamole dip is part of the Kraft "Dips" line, which comes in several varieties, including guacamole and French onion. These products are designed to have the flavor of guacamole and onion, and the ingredients for all Kraft Dips are clearly listed on the label. However, to make this even clearer, we have changed the name to Kraft Dips, Guacamole Flavor. The new labels should be in stores in the coming weeks.

                                                                                                                                      We appreciate you contacting us and we hope this information was helpful to you. Please visit our web site again soon.

                                                                                                                                      2 Replies
                                                                                                                                      1. re: Robert Lauriston

                                                                                                                                        I bet those onions aren't even from France!

                                                                                                                                        1. re: ricepad

                                                                                                                                          Maybe they're really freedom onions.