Just when Gourmet seems to be getting back on track, along comes December issue...
- buttertart Nov 21, 2006 06:32 PM
The past few issues of Gourmet have seemed to me to be a bit less on the icky-poo side, with some decent recipes.
Was looking through the December issue last night and found the Christmas cookie recipes to be so too-too ("geometric" cookies, wtf?) - I am a maniac baker but did not find any of the recipes in the least interesting.
There are also several extremely annoying advertising inserts printed on heavy stock which make it unpleasant to read the magazine.
Come on guys, have some consideration for your audience!
I have felt the same way about Bon Appetit lately, myself. For the past couple of years it seems like they're mainly just doing re-treads and pretty uninteresting, unimaginative stuff (including this December issue - the cookie recipes this year? meh.)
Or maybe I've just been subscribing so long now that they have no choice but to start repeating themselves? I don't know, but I'm finding my subsciption to Fine Cooking much more interesting these days.
You know, content aside for a moment, what has driven me most nuts with food and travel mags (and I used to get them all) is the complete blurring between editorial and advertising. And I don't mean philosophically, but just physically--it's impossible to tell where one ends and the other begins, or to even quickly locate a contents page. Which is, in the end, what the ad folks want.
I couldn't agree more and Gourmet seems to be the worst offender. My parents gave me Gourmet magazine as either a birthday or Christmas gift back in 1968 when I was but a mere teenager. I have had a subscription ever since. My last issue on my current subscription will be January 2007 and it will be my last issue. One of the big reasons I'm not renewing is that blurring of the line between content and advertising. The front 2/3s of the magazine is advertising, I'm tired of having to really search to find content.
Oh, and my December issue is already in the trash. I couldn't even give it away, no one wanted it.