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I'm on a mission- Kettle Chips New Flavor Voting- Aztec Chocolate must win

Yes, the Aztec Chocolate chips up for voting to be the "new" flavor for the year from Kettle Chips sounded good enough that I actually ordered the set of the new flavors that are up for voting just to see. I really enjoyed Cheddar Beer, which won last year, but didn't care for the Thai Spice ones. This years' flavor nominees are:

Aztec Chocolate
Island Jerk
Dragon 5 Spice
Royal Indian Curry
Twisted Chile Lime

I was rooting for Aztec Chocolate and Royal Indian Curry. When I got the samples of the new flavors, Aztec Chocolate was everything I thought it would be (it's a dark Mexican chocolate backed with chile powder and cumin.) The Royal Indian Curry smelled spot-on, but the taste finished a bit like Chicken Boullion. Island Jerk was a pleasant surprise. Nice bold taste, though not as much tamarind as you would expect. Dragon 5 Spice was billed as an "Asian BBQ" flavor. It was BBQ all right. I could have gone for a bolder 5-spice taste.

Twisted Chile Lime is in the lead right now. Why? Because people are boring. YAWN! Aren't there already enough Chile Lime chips on the market? They are everywhere these days. It will be a supreme waste if Twisted Chile Lime wins. It tasted like every other Chile Lime chip on the market.

The voting is taking place at passporttoflavor.com - I think through the end of the year.

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  1. Seriously, I had no idea there were that many new flavors of Kettle Chips. I am so there with the Aztec Chocolate.

    Every time I go to the grocery store, there is at least a new flavor or two.

    We keep buying the next one, and are eating our way through them one at a time. A fun little food testing experience. Anyway, I am still stuck on the good ole Honey Dijon. I can't help it. But I will keep trying the new bags!

    Kudos to the marketing and advertising brainchild over at Kettle; they have really nailed the market on this one.

    I better go vote...

    1 Reply
    1. re: talkoftomatoes

      I feel like such a shill for trying to drum up votes, but- darnit- The world needs Aztec Chocolate potato chips! :) As a marketing person myself, it really is an impressive example of harnessing an enthusiastic user-base to tell your brand story.

    2. My "party pack" just arrived and I tasted the Island Jerk (thinking "might as well start with the least impressive one") boy was I pleasantly surprised, wonderful combo of spices that really does taste like jerk sauce (think barbecue w/o all the sweetness.)

      Can't wait to dive into the other 5.

      ~AquaW
      http://la-oc-foodie.blogspot.com

      1. I was pleasantly surprised by the Jerk as well! Definitely let me know what you think of the others.

        1 Reply
        1. re: Chowsmurf

          So far Dragon 5 Spice is on my top (haven't tasted the chocolate yet) ~ it reminds me of the fried chicken pieces that boba places serve. Runner-up is Royal Indian Curry.

          ~AquaW
          http://la-oc-foodie.blogspot.com

        2. The original comment has been removed
          1. I am so mad, I missed the UPS guy and he was delivering my chips.