New shop in Beverly Hills... will donuts be the next cupcake?
Today's dailycandy spotlighted Frittelli's Doughnuts that just opened in Beverly Hills, with 40 varieties including lemon poppyseed, Vermont maple, green apple fritter, and other high-brow sounding donuts.
If you ask me, I think the cupcake scene is getting a little tired (do you agree?). I'm wondering if donuts are going to make a comeback... weighing weight consciousness vs. fact that americans really aren't all that weight conscious, that consumers are always going after gentrified fads, and donuts have that retro appeal going for them.
Do you think an upscale donut shop in Beverly Hills might be the start of the next old-is-new thing?