Pinkberry Coming To Beverly Drive in Beverly Hills
- omotosando Nov 3, 2006 09:48 PM
Out running errands and spotted a new Pinkberry in construction on South Beverly Dr. (east side of the street) between Olympic and Wilshire. It's going into the space that once held a Mrs. Field's Cookies, right next store to Mulberry Pizza.
I've never tasted Pinkberry, but I am hoping that the fad peaks quickly because the parking on South Beverly Drive is already terrible, without the hordes descending for their Pinkerry fix.
A new restaurant is also going into the old Solar Harvest space one door down, but there was no name on the liquor license other than of an LLC.
Those signs have been there a little while. I gather from comments I've seen that Pinkberry Coming Soon signs have a way of sprouting a long time before they come to fruition. If ever.
There are also such signs on Little Santa Monica, just west of Canon, if I remember correctly.
What is the deal with Pinkberry? Everyone I know loves it - and I mean LOVES it. So I went in with my sisters and tried a little of each of theirs (one got the regular one and the other got the green tea). First, the green tea - as soon as it hit my tongue, I had to spit it out. Second, the regular - same thing but not as pungent and sour as the green tea. I love yogurt and even frozen yogurt, and I know that Pinkberry isn't exaclty the same as yogurt and froyo, but really - it was so disgusting. I don't get it.
I hear that Paris Hilton thinks that Pinkberry is, "Hot." I have tried it. I don't get it. Edible, but so is the yogurt that I buy at the grocery store. This place, to me, seems rather the antithesis of Houndish cuisine, kind of like the cupcake trend (Oh look, they make cakes, but they are smaller, glee!) Very Emperor's new clothes. However, if you enjoy it, more power to you.
don't worry, it's already on the fizzle if you look at the westwood brancb of the chain, which is hurting for customers.
also, diehard pinkberry fan friends of mine have now dismissed it as pure garbage. it seems like a very short lived fad.
i guess they should open them up as quickly as they can. because if the newer locations have anything new to say, it's that the chain won't last.
Funny - I went to try this for myself last night for the 1st time. Went to the Westwood branch and it was not hurting for customers by any stretch of the imagination. Sunday at around 7:45pm and plenty of people lined up. Plus, interest seemed high - as we were walking around Westwood with our cups, people stopped and asked us if we liked it.
That said, expansion that rapid seems crazy to me.