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Pinkberry Coming To Beverly Drive in Beverly Hills

omotosando Nov 3, 2006 09:48 PM

Out running errands and spotted a new Pinkberry in construction on South Beverly Dr. (east side of the street) between Olympic and Wilshire. It's going into the space that once held a Mrs. Field's Cookies, right next store to Mulberry Pizza.

I've never tasted Pinkberry, but I am hoping that the fad peaks quickly because the parking on South Beverly Drive is already terrible, without the hordes descending for their Pinkerry fix.

A new restaurant is also going into the old Solar Harvest space one door down, but there was no name on the liquor license other than of an LLC.

  1. c
    careri Nov 7, 2006 09:19 PM

    I think the chillberry at Big Chill is AMAZING...has anyone else had it? How does it compare to pinkberry...which I will be trying tonight for the first time?

    1. Maxmillion Nov 7, 2006 05:19 PM

      p.s. It wasn't very crowded at all. Maybe a line of 5 people? This was around 3.30pm on Thurs.

      1. Maxmillion Nov 7, 2006 05:17 PM

        I haven't made it over to the new one in my 'hood (Studio City) but seeing as I was having lunch at M Chaya last Thurs, I decided to pop into Pinkberry (on Melrose at La Brea). My first impression was that the smallest cup looked quite large, and I wasn't sure if I wanted such a big portion (seeing as I just ate lunch). I am aware that they put a swirl -- and therefore a hole -- in the bottom centre of the cup, but even so, it looked like it would be a lot. Then I saw the prices! Damn, over $5 with a few toppings?! I was starting to get nervous.

        Light bulb! I asked them for a sample of both the green tea and the plain. The sample turned out substantial enough to satisfy my sweet tooth there and then, and do a taste test.

        I thought it was nice but nothing to rave about. I preferred the plain to the green tea, but the consistency of the plain was a little meltier and mushier, which I didn't like. It seemed to melt faster (?) Or maybe I just ate the green tea one first...

        I'm sure this ice confection is delicious with the fruit etc toppings, but I'll probably just stick to Gelato Bar.

        1. b
          Blakekitty Nov 7, 2006 03:27 PM

          Studio City location just opened over the weekend (it's right by Dupar's) there also seems to be activity at the future Larchmont store.

          1. k
            kevin Nov 7, 2006 04:23 AM

            don't worry, it's already on the fizzle if you look at the westwood brancb of the chain, which is hurting for customers.

            also, diehard pinkberry fan friends of mine have now dismissed it as pure garbage. it seems like a very short lived fad.

            i guess they should open them up as quickly as they can. because if the newer locations have anything new to say, it's that the chain won't last.

            2 Replies
            1. re: kevin
              i
              igj Nov 7, 2006 04:40 AM

              Funny - I went to try this for myself last night for the 1st time. Went to the Westwood branch and it was not hurting for customers by any stretch of the imagination. Sunday at around 7:45pm and plenty of people lined up. Plus, interest seemed high - as we were walking around Westwood with our cups, people stopped and asked us if we liked it.

              That said, expansion that rapid seems crazy to me.

              1. re: kevin
                j
                Josh90004 Nov 7, 2006 07:52 AM

                The Koreatown branch was hopping around 11pm on monday.

              2. j
                JBC Nov 5, 2006 10:15 PM

                Pinkberry is a Crazy/Phenom kind of thing that the owners are tring to capitalize on as fast as possible. Look out for the IPO, as it will have a charting pattern similar to a Grand Piano going out an 18th story window (with a similar crash and burn result to one's balance sheet)!!!!

                1 Reply
                1. re: JBC
                  c
                  carter Nov 6, 2006 03:37 PM

                  Sounds like a remake of Krispy Kreme.

                2. PommeDeGuerre Nov 5, 2006 08:45 PM

                  I hear that Paris Hilton thinks that Pinkberry is, "Hot." I have tried it. I don't get it. Edible, but so is the yogurt that I buy at the grocery store. This place, to me, seems rather the antithesis of Houndish cuisine, kind of like the cupcake trend (Oh look, they make cakes, but they are smaller, glee!) Very Emperor's new clothes. However, if you enjoy it, more power to you.

                  1. w
                    waterisgood Nov 4, 2006 02:06 PM

                    What is the deal with Pinkberry? Everyone I know loves it - and I mean LOVES it. So I went in with my sisters and tried a little of each of theirs (one got the regular one and the other got the green tea). First, the green tea - as soon as it hit my tongue, I had to spit it out. Second, the regular - same thing but not as pungent and sour as the green tea. I love yogurt and even frozen yogurt, and I know that Pinkberry isn't exaclty the same as yogurt and froyo, but really - it was so disgusting. I don't get it.

                    1 Reply
                    1. re: waterisgood
                      Das Ubergeek Nov 6, 2006 04:58 PM

                      I like it, but it's expensive and I'm not likely to go very often... especially with Studio Yoghurt just 100 paces away.

                    2. c
                      Capybara Nov 3, 2006 10:55 PM

                      Those signs have been there a little while. I gather from comments I've seen that Pinkberry Coming Soon signs have a way of sprouting a long time before they come to fruition. If ever.

                      There are also such signs on Little Santa Monica, just west of Canon, if I remember correctly.

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