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Norman's is closing - Last chance for Pig Roast/Paella

Hello,

As a previous poster mentioned in the Conch Fritter's post, Norman's on Sunset is closing November 11th. I called and they are having their final Pig Roast/Paella dinner November 3rd & 10th in case anyone wants to go. We made our reservations, we really liked that restaurant are are sorry to see it go.

Norman's on Sunset
8570 W Sunset Blvd,
West Hollywood, 90069
(310) 657-2400

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  1. I made a reservation for Friday the 10th. Is the roast on Saturday the 11th instead?

    5 Replies
    1. re: hrhboo

      i also made reservations for the 10th. curious whether or not they moved the P&P to saturday due it being their last day......hmmmm.

      i called and will provide an update once the host returns my call.

      1. re: wilafur

        I called, it's on Friday the 10th.

        *sob*

        1. re: hrhboo

          so it is a go then on the 10th? woohoo!! the lady i spoke to will call me back when she double-checks the date. =)

          1. re: wilafur

            I just called the restaurant and was assured that it's definitely on for Friday. Please post back with her response, just to be sure!

            1. re: hrhboo

              Sorry for all the confusion, I meant Friday the 10th! That is the last day for the Pig Roast. The 11th is the last day for the restaurant. I have edited my OP.

    2. That's incredibly disappointing news. It really is one of the best restaurants in town. The only rational explanation for its failure is that it was a victim of its admittedly poor location.

      9 Replies
      1. re: nimo

        In a thread from months back, I opined that in addition to the location, the restaurant's name might also be less than inspiring to this town's prospective patrons, when searching for a bite in Hollywood. It is my understanding that the restaurant is named, aptly, for the owner. But if _I_ owned a restaurant on Sunset blvd. and my name was Bertha, I wouldn't name said restaurant Bertha (apologies to all Berthas). Good luck, Norman!

        1. re: silence9

          I agree with that but how do you explain Morton's?

          1. re: NAspy

            Good point! Perhaps it's like Musso and Frank's, where both the name and reputation harken back to another era. If they opened for the first time in 2006 with that name, I reckon it would be a harder sell, amidst restaurants with names like Hungry Cat, Cut, and Mozza...

            1. re: NAspy

              The Morton's in West Hollywood on Melrose at Robertson is actually Peter Morton's last name, not a first name, and the national steakhouse chain is also called Morton's, also a last name, and not coincidentally named after Arnie Morton, the father of Peter Morton.

              1. re: carter

                and they did have the good sense not to call the place Arnie's.

            2. re: silence9

              I, too, believe that the name was part of the problem. The names similarity to that of the Coffee shop, Norm's, may have been confusing to Los Angeles natives, and, at least IMO, the name Norman conjures up no association with the level/ethnic type of cuisine served there, which could have been confusing for the casual/transient diner from other locales. I know its his name, and you can't fault that, but then he shouldn't be surprised when the public doesn't understand what is being marketed.

            3. re: nimo

              Mediocre-to-bad service, very high prices, food that either soars or crashes and pig/pealla (the only thing I've had that repeatedly soars) just once a week must all be irrational reasons for

              1. re: Ciao Bob

                took the words right out of my mouth. Talk about too much coin for too little! But I gotta disagree, the location is pretty hot.

                Oh well, Hasta Luego Normando!

              1. re: Ciao Bob

                Certainly the location is a big factor, but I think there could also be some local resistance to the type of food. While in Miami there are enough rich Cubans to make a leap to upscale Caribbean food understandable, in L.A. people tend to equate Latin-inspired food with taco stands and the like. There are certainly exceptions to this, and Norman's is the farthest thing from a taco stand. But I think the Beverly Hills crowd might just hear "pig, beans, etc." and think "no lard for me, thanks."
                Am I crazy with this theory?

              2. It's a valid point. Additionally, as Ciao Bob points out, the prices are pretty steep (although certainly no worse than any other excellent joint in town) and those with the fattest wallets are not always the most adventurous eaters.

                But I still maintain it's the location. The Strip has too much traffic, limited parking, and an awful crowd. If Normans had been across the road from Mako in BH it would be making a killing.

                4 Replies
                1. re: nimo

                  It was doomed when before opening there was a towering billboard of Norman above the restaurant saying "I want to feed you." Of course the location sucks too.

                  1. re: cls

                    I never saw that. That's terrible.

                    By the way, another shout out to Peter the sommelier. Hopefully he'll find a new gig in town, cos it would be a shame to lose him.

                  2. re: nimo

                    nimo - nice summary of salient points.
                    Not really a quality restaurant on the entire Strip if you think about it. Whole different crowd that is there for non-quality dining purposes.
                    Be interesting to see how BLT Steakhouse from NYC does in the former Le Dome space.

                    1. re: carter

                      I hate to dampen enthusiasm, but BLT Steakhouse in NYC isn't even very good in the BLT Steakhouse space in NYC!

                      That "I want to feed you billboard" was totally pathetic.

                      As for places on the Strip, Carter, Yatai has definately impressed me on one visit. Gonna go back tonight (walking to see the freak show and avoid the traffic). Boo!

                  3. I called the restaurant and was told they are closing because the owner has sold the property.