336041 Sat Oct 21 18:12:12 -0700 2006 33 27 General Chowhounding Topics 0 1962809 It's that time of year again when I stare dejectedly at the Nabisco section of the cookie aisle and sigh. No malomars. We can put a man on the moon, fly non-stop between NY and Singapore, and create the internet and I-Pods. Why can't we figure out how to make Malomars year round. Is it so hard? I am told it's the chocolate, but chocolate doesn't disappear for months on end on other products. So Mr Nabisco, wake up and look at the calendar, its 2006 and I want my Malomars year-round!!! Sat Oct 21 18:12:12 -0700 2006 11290 jfood 1 1962828 they don't make them year round? How odd.. curious to learn why. Sat Oct 21 18:23:35 -0700 2006 1962809 39351 laur76 1 1962837 Maybe because the coating doesn't contain wax or industrial trans fats that would keep it from melting into a gooey mess in warm weather. http://www.nabiscoworld.com/Brands/ProductInformation.aspx?BrandKey=mallomars&Site=1&Product=4400000674 Sat Oct 21 18:30:19 -0700 2006 1962809 11369 Robert Lauriston 2 1963913 The response above is probably pretty close to the reason why. It has to do with summer heat. Why it affects malomars differently from other products I don't know, but apparently they can't be shipped in the hotter months. Anyway, AFAIK for Nabisco it's pretty much a low-volume specialty product which they market only in NY and other eastern markets--I believe it's sales are mostly in areas with high Jewish concentrations, because that tends to be the main buyer profile. As such they may view it as not being profitable enough to reformulate?? However, any or all of that may be incorrect and if so I'd be glad to hear more. Sun Oct 22 14:30:13 -0700 2006 1962837 10668 johnb 3 1963923 as far as i know, those mallomar marshamallows are not kosher, so if they are marketing to a jewish population then they are leaving out a segment of folks who will only eat kosher food. Sun Oct 22 14:35:53 -0700 2006 1963913 10612 mshpook 3 1964106 Oy Vay sold in Jewish shteckles. My head hoits, gotta be kidding, pahlease. I am a Jew in an extremely non-Jewish town and those puppies fly out of my store like bats out of you know where. They're made in Toronto, not exactly Boca, and if they were not such a hot item (no pun intended) Nabisco would drop it like a hot bialy. Glad to see they are arriving back in my store, right next to the pickled herring and Hebrew National Hot Dogs. Just a little levity JB. BTW, what AFAIK? Sun Oct 22 17:02:49 -0700 2006 1963913 11290 jfood 4 1964447 AFAIK = As Far As I Know Sun Oct 22 20:27:33 -0700 2006 1964106 10612 mshpook 4 1964707 Well jfood, I figured out the Jewish connection myself based on my own observations of my Jewish ex-wife's behavior and other observations and inputs on the subject of Mallomars during my years as a resident of NYC/Bklyn. In any case, your comments (riotously humorous) drove me to look it up in Wikipedia, and below is a cut and paste of what is there: "Seventy percent of all Mallomars sold are sold in metropolitan New York, and a majority of the rest are sold in outliers such as Miami and Los Angeles, which have large populations of expat New York Jews. Mallomars are very similar to the traditional Israeli confection Krembos. There are numerous cookies which look like Mallomars, but few have the dark chocolate coating which makes them so sensitive to summer temperatures and renders their distribution a risky affair." If you want to read the whole entry, here is the link: http://en.wikipedia.org/wiki/Mallomars So you see, sometimes these things actually do have cultural links and observations of same are indeed valid. Now shall we move on to a discussion of My-T-Fine chocolate pudding? Sun Oct 22 23:27:43 -0700 2006 1964106 10668 johnb 5 1964823 Unbelievable. Very nice and I would like to know where in my kitchen you have a camera since I cooked up a double-portion of My-T-Fine pudding this afternoon and have a spoon in it as we type. Mon Oct 23 00:43:03 -0700 2006 1964707 11290 jfood 6 1964878 Elementary my dear jfood. Where there are Mallomars, the nearest box of My-T-Fine is certainly not far away, likely on the shelf next to the Swee-Touch-Nee Tea. Mon Oct 23 01:10:30 -0700 2006 1964823 10668 johnb 6 1966579 In the 1960s I must have consumed thousands of malomars and hundreds of gallons of My-T-Fine chocolate pudding, which developed a rubbery skin on top if not covered when chilling. It seemed that there was always one malomar that had a stale cookie in an otherwise fresh box, and we figured they distributed the aging ones evenly. I haven't had either in at least 30 years, and I can't say I miss either, but thanks for the stroll down memory lane. http://petercherches.blogspot.com Mon Oct 23 19:30:14 -0700 2006 1964823 10736 Peter Cherches 7 2028975 peter, good news on mytfine front. made a couple of batches to weeks ago and fought w my DW on the skin. It is still the BEST dessert in front of the TV. Fri Nov 17 02:57:25 -0800 2006 1966579 11290 jfood 7 2043115 The rubbery skin was the best part! Thu Nov 23 01:31:47 -0800 2006 1966579 10540 wombat 8 4228629 As a child, the rubbery skin made me gag, so you could have mine! Mon Dec 08 04:57:50 -0800 2008 2043115 34558 roxlet 5 4223600 Krembo are also not shipped to most stores - none that I can find - in the hot summer months. Because of that, Krembo is a Hanukah staple for me. Fri Dec 05 12:39:54 -0800 2008 1964707 152043 TampaAurora 4 2032299 I've never seen Mallomars sold in Toronto, but I believe there's a similar (if not exactly the same product repackaged) product sold in Toronto year-round. They're made by Kraft/Nabisco, and are called "Dream Puffs". There is a plain, and a raspberry filled. See the product here: http://www.kraftcanada.com/en/ProductsPromotions/A-C/Cookies/DreamPuffs.htm Sat Nov 18 15:50:56 -0800 2006 1964106 14721 Tara9000 1 1962911 Where do you live? I bought some yesterday (New York) after doing without all summer. Sat Oct 21 19:14:55 -0700 2006 1962809 23675 phofiend 1 1964580 Could somebody do me a favor and test the link for me that says if they are in a store close to you? I was trying to find out if they are located within 15 miles of zipcode 65201 but either the page is down or my connection is blocking me from accessing it. I would be curious if either Gerbes or Schnucks sells them. Thanks! Sun Oct 22 21:55:18 -0700 2006 1962809 10695 Velma 2 1964838 Doesn't work for me either. It launches a page advertising Adobe Professional 8 when I click on 'Go'. Try emailing them -- they'll be happy to know about the broken link and will probably tell you what you wanted to know. Mon Oct 23 00:50:12 -0700 2006 1964580 24055 Atahualpa 2 1964973 Very strange... It works for 90077, but then I tried 65021, and it just wouldn't go... Mon Oct 23 02:12:02 -0700 2006 1964580 15572 Emme 3 1965400 Thanks to both of you. It probably means I'm out of luck! Mon Oct 23 12:15:47 -0700 2006 1964973 10695 Velma 1 2028960 I just want to say how happy I am. I am an east coast girl who has been out west for a while here so it has been hit and miss with Mallomars. I had my store this year order me 2 cases. When I went up to buy it they only charged me $2.00 a box. Do you believe that. I am now the proud owner of 24 boxes. I start hoarding in March and have figured out exactly how many boxes I need if I eat two a day to last until the season comes again!!!!!!!! Fri Nov 17 02:52:44 -0800 2006 1962809 53770 ncharlow 1 2028983 Where can I buy mallomars in boston? Fri Nov 17 02:59:09 -0800 2006 1962809 50437 tartetatin 2 2036046 Shaws carries them October through May. I've seen them in the one at the Prudential Center recently. They are about $4.50 a box. Mon Nov 20 17:40:44 -0800 2006 2028983 13218 KitchenAid 2 3120191 Costco carries them, believe it or not. The Costco near Wellington Circle had a flat of them over the weekend--they only come in 3-packs, naturally, and are 7.99 for 3 boxes. Tue Nov 13 06:58:21 -0800 2007 2028983 142592 krond 1 2031606 So the reason why Malomars aren't made year-round is because they melt during the warmer months....believe it or not! My father in law was addicted which is how I learned... Sat Nov 18 01:50:00 -0800 2006 1962809 42219 280 Ninth 1 2034027 doesn't anybody else find it refreshing that they haven't been reformulated to make them more shelf-stable? Sun Nov 19 18:22:47 -0800 2006 1962809 30273 hotoynoodle 2 3120502 Absolutely! Plus, doesn't it make them a little more...special that you can only get them certain times of the year? Tue Nov 13 08:27:28 -0800 2007 2034027 113759 CurlieGlamourGirlie 3 3120551 I think that's a huge part of it right there. Mallomars have, over the years, developed a mystique due to their only being on the shelves for part of the year, and I think Nabisco is entirely aware of that. I suspect that their sales would actually go DOWN if they were available year round, because they wouldn't seem as special. Tue Nov 13 08:36:38 -0800 2007 3120502 17548 BarmyFotheringayPhipps 1 2035778 In my house,we pay attention to all of the culinary seasons -- when peaches are ripe, when the apples are good, time to pick strawberries, and MALLOMAR SEASON!!! Mon Nov 20 16:17:53 -0800 2006 1962809 19599 susan1353 1 2036339 I read in a magazine that it is because of the weather. Malomars are made in Canada and they do not ship in the summer because the trucks are not refrigerated. Mon Nov 20 19:02:58 -0800 2006 1962809 34604 sweetie 1 3121276 www.hometownfavorites.com http://www.hometownfavorites.com/products.asp?dept=1026&number=HFDE117&pagenumber=1 Tue Nov 13 11:16:32 -0800 2007 1962809 76226 Oh Robin 1 4221411 Nabisco doesn't have refrigerated trucks which is why they are not around in the summer months Thu Dec 04 17:10:58 -0800 2008 1962809 245789 JoanNYC 1 4604855 Nabisco claims that Malomars are made with purer dark chocolate, which melts at a much lower temperature than the regular chocolate (with more additives) that are used in most other chocolate cookies. True affectionados will stock their freezers up in late March to get them through the long, hot Summer . . . Fri Apr 17 11:47:29 -0700 2009 1962809 263893 Knosher