I wonder...what's the attraction to the place? I walked through the Pasadena shop and found their selection to be an interesting mixture of high-end yum-yums. But do you think they'll actually make money? I'm curious to know what your collective thoughts are!
I'm actually a bit curious about that myself, too -- but I do find their food better than most convenience store fares (I <3 their green tea mousse cake /w azuki bean paste), and opening till midnight, I can imagine that place getting a good deal of late-night business (esp. when the Laemmle theater next door lets out.) But I guess time will tell-
Here's my take on Famima's attraction: when I need something from 7-11, I try to get in and out in record time, as everything usually seems dodgy and off; like a gas station bathroom, the 7-11 experience (for me) is a utilitarian and necessary 'evil'. At Famima!!, the environment seems much more conducive to lingering, leisurely eyeballing the products and trying something new, even if I just need a bottle of water or gum (when was the last time anyone strode into a 7-11 to try something new?). No menacing staff or customers watching my movements or badgering me when I need to break a twenty. I like the stuff at Famima!! (the curry fried bread and the fastfood bao), but I really enjoy the boutique ambiance translated into a convenience store...
That's very exciting!!!! DO you know the downtown locations?
I live in Echo Park and know that one of those could make some killer dough in this neighborhood - cuz there's nothing fast that's open late that isn't a taco truck or jack in the box.
And to the OP - yes they will make money. Poeple like me who don't want to spend over $10 on almost any meal and who have crazy schedules will eat there a lot. And the food is not bad at all (not phenomenal, but not bad at all.) and a lot of us are looking for fast things that are not completely unhealthy.
I love the lingering eyeballing as well. Rodia notepads? Japanese doo-dads. Great product selection.
One thing I wonder about is have you seen anyone actually BUY something there?
I've bought things there, at the Hollywood location! And there's generally at least a few people in there, including "characters" from in front of the Chinese.
Parking is irritating, since I don't live walking distance. Generally have to go during the day, because at night, all the valet parkers hog the meters.
I am strangely addicted to their chicken salad sandwiches. Strange, since I don't like chicken salad. But theirs has a red pepper taste and much less mayo than usual. I also like their bao, I think it's better than some I've had at those trendy "Asian fusion" places. I don't really like their sushi or rolls, other than the inari with the udon noodles (weird but good). Plus, Pocky!