The ever-shrinking bag of Lay's
Am I crazy, or has the size of a bag of Lay's shrunk by a third in just the past couple of years? Is it inflation, rising fuel costs, or just plain avarice on the part of Frito-Lay? And does anyone else care? A 4 1/4 oz. bag is pretty small in my world.
For many years, the commercial food industry has opted to reduce the size of a package of food rather than increase the price. I guess they think consumers won't notice that the "pound" of coffee is now 12 oz for the same price. I always do, but apparantly it's based on test marketing which shows people are more resistant to price increases than they are to quantity reductions.
This is a constant problem with baking (1 "bag" of chocolate chips has changed muchly over the years) and older recipes (1 can of XXX is probably 2-3 ounces smaller than it was when the recipe was originally written).
Possibly due to the fact that many just eat everything that is put in front of them. Hence a bag is a bag even if it is short weight. I agree though that it is devious of the manufacturer. Still my favorite and I still can't eat just one (chip).
On the other hand, it seems like the Wholesale Clubs like Costco, Sam's Club, and BJ's, the sizes keep getting bigger and bigger, and the prices stays the same or are droping.