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Magnolia Bakery cupcakes have entered the realm of pop culture

chocolatetartguy Oct 4, 2006 07:22 PM

They were mentioned last night on the debut of "Veronica Mars" on the CW. VM showed her PI dad a picture from their NYC summer vacation of him stuffing his face with cupcakes in front of Magnolia Bakery . This smart, unwatched show is sort of a David Lynch meets "Buffy the Vampire Slayer" tv noir and is known for being rife with cultural references.

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    FoodFanNYC RE: chocolatetartguy Oct 4, 2006 07:47 PM

    That's great for Magnolia, but I think they are over rated. Good, but not the best. And definitely not worth the wait when the line wraps around to W. 4th.

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      JennS RE: chocolatetartguy Oct 4, 2006 08:10 PM

      Magnolia entered pop culture years ago on Sex and the City and again with the SNL Chronicles skit. Veronica Mars is just the latest show to jump on the bandwagon.

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        Lucia RE: chocolatetartguy Oct 4, 2006 08:11 PM

        Magnolia has been mentioned in a lot of TV shows (including an SNL skit last year). I agreem w/FoodFanNYC--overrated.

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          fornaio RE: chocolatetartguy Oct 4, 2006 08:22 PM

          Not impressed with their cupcakes, but that peanut butter toffee blondie is heaven.

          (and I adore Veronica Mars-- possibly my favorite show on television).

          3 Replies
          1. re: fornaio
            chocolatetartguy RE: fornaio Oct 4, 2006 08:59 PM

            Mine too and I am so out of their target demographic, but I love a smart, smart aleck show. I watched Sex never and SNL seldom. What makes Magnolia so popular?

            1. re: chocolatetartguy
              Lucia RE: chocolatetartguy Oct 4, 2006 09:04 PM

              Good publicity.

              1. re: Lucia
                scooter RE: Lucia Oct 6, 2006 05:58 AM

                Here is a silly MagnoliaPop story for you: My wife and my little sister are having a girls' day out in Manhattan. They make their first ever trip to Magnolia and then sneak their cupcakes into a showing of The Devil Wears Prada. They are thrilled, of course, that as they munch on their goodies the protagonist is sent on an errand to Magnolia bakery.

          2. daveena RE: chocolatetartguy Oct 5, 2006 04:22 AM

            The thing is... their recipes are excellent. Everything I've made out of their cookbook has been excellent. So they were probably quite good at one time, and as demand picked up, quality took a nosedive.

            In my opinion, that SATC episode precipitated the transition of Magnolia's cupcakes from merely overrated to downright inedible.

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              Susanbnyc RE: chocolatetartguy Oct 5, 2006 04:39 AM

              And the bannana pudding is pretty yummy too....

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                haleyjen RE: chocolatetartguy Oct 5, 2006 02:30 PM

                Magnolia used to be amazing when it used to be just a neighborhood bakery (I used to live on 11th St and 6th Avenue, so I was there a lot!). Unfortunately, hype and demand always decreases quality in my experience. It's starting to happen at Sugar Sweet Sunshine as well.

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                  raybird RE: chocolatetartguy Oct 5, 2006 06:26 PM

                  totally agreed on two points - magnolia's book recipes are exceptionally good and the banana pudding is amazing.

                  if you want a great cupcake - or better yet, a fat slice of cake - at a bakery whose quality has withstood the tests of hype and demand, go to cake man raven in fort greene. they are not known for their customer service, which perhaps did NOT withstand the hype and demand, but the red velvet cake is unequivocally my favorite cake ever.

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                    Susanbnyc RE: chocolatetartguy Oct 6, 2006 03:48 AM

                    Is the banana pudding recipe in the newest cookbook? Has anyone tried it?

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