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Pinkberry frozen yogurt [moved from Manhattan board]

NY Mag announced that Pinkberry (famous in L.A. for its real frozen yogurt) opens this week on 32 St./5 Ave. Has anyone been? It sounds sooo good. I'm tired of fake Tasti Delite and grainy Columbo. I wonder if it's as good as Bloomingdale's plain Frogurt.


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  1. wow! i *loved* this place in LA. it's soooo good!
    the yogurt is delightfully tangy
    in the best of all posible yogurt ways.
    the fresh fruit is so delicious.
    of the two kind of yogurt (plain and green tea, both delicious)
    i prefer the green tea
    it's actually not too dissimilar from the bloomingdale's frogurt
    though it's been a while since i've had it

    so excited it's coming here!
    we waited a whole hour in LA one night and it was worth it

    my photo, in case you are interested:

    1. as of last night it was closed! anybody know when it's going to open? the article says this week...

      1. I feel like I passed by another branch opening up in Chelsea (8th Ave)? Sighh, too bad it'll be like $4 a cup or something. Just like the inflation Jamba Juice underwent on its cross-country journey.

        1. Eater reported just now that it'll open Monday at 11am.

          1 Reply
          1. re: sakana

            Has anyone gone to the 32nd St. location yet?

          2. thanks! can't wait to see if it's as good here as it is in LA. i may have to make a pilgrimmage on monday...

            1. New update from Eater: Now opening Wed, hours will be 11am-11pm.

              1. I could SWEAR there's one opening on the Upper East side. I know I saw the name and logo in a storefront being renovated somewhere. I remember noting the empty storefront, which I think was a Tasti-Delite type place, and thinking that when I got home I'd google "Pinkberry".

                I'm expecting it to be something like Bloomingdale's (Mmmm!) or Yogen Fruz (whatever happened to that place?). I'll be passing the location where I think I saw it, and will post back later.

                1 Reply
                1. re: shesamazingnyc

                  I've read that there's one "opening soon" on the UES, but I wander around a lot up here and still haven't found the damn thing -- next time you run into it, shesamazing, shoot us the address!

                2. Ok, so I wasn't dreaming - there is one opening in Chelsea. Either on 8th Ave or 7th, I can't remember. I can't wait now! Green tea froyo, here I come.

                  1. Aha! The UES Pinkberry is going to be on Second Avenue at 82nd Street (I think between 82 & 83) on the west side of the avenue, next to La Brea. I popped my head in and asked the construction crew when they'd be finished. Supposedly in a month.

                    1. Oh, and there's one coming to Nolita, too.

                      1 Reply
                      1. re: shesamazingnyc

                        Citing the LA Times, they will be opening 30 locations in NYC in the near future.

                      2. Woo hoo! Thanks, shesamazing!

                        1. I'm going walking downtown this afternoon. Anybody know if the 32nd street Pinkberry has really opened today?


                          1 Reply
                          1. re: Midtown Jimmi

                            It opened a few days ago...I have yet to check it out, maybe this evening...

                          2. as of last night at 8pm, the windows were taped with paper and i saw power tools on the floor. looked like finishing touches were being made. sorry that's not much help, just thought i'd share. can't wait to try this stuff!

                            1. It's helpful. I'm looking forward to it too!


                              1. Pinkberry on 32nd and 5th was open as of 5.15 this afternoon. Tried the plain flavor with no toppings (8oz medium plain is $3.95 and green tea flavor is $4.95). The taste of the frozen yogurt was disappointingly icy and chalky, and kind of artificial tasting. I much prefer the creamier, milkier, and smoother frogurt that they sell at bloomingdale's and cafe lalo.

                                It's a nice and cheery space, with a lot of staff. One person working the cash register, and three people dispensing the yogurt and toppings.

                                1 Reply
                                1. re: sumfrequency

                                  Yup, they opened at 4 this afternoon.

                                  Just to add to sumfrequency's report, toppings are 95 cents each and range from fresh fruit pieces, nuts, granola, dry cereals, etc.

                                  I ordered a small plain flavor ($2.95) with one topping (strawberries) which came to $4.35 with the tax. I found the texture a little icy and sludgy rather than creamy, but I had no complaints about the taste: clean with a tart tanginess of fresh yogurt. I can see how this can be very refreshing on a hot day, but nothing to get crazy over. It did leave a very clean aftertaste unlike a lot of heavy fatty ice creams and gelatos.

                                  They are giving out small samples out front. I found the green tea flavor pretty unimpressive.

                                2. Went at 9:30 tonight. Same reaction as the rest. It's a little too icy and hard for me. Toppings don't aesthetically mix at all with the yogurt; I had two, blueberry and graham crumbs, and they just sat on either side of the hard yogurt, and it was hard to mix them in in any pleasing way. Might be nice on a scorching day, but I won't go near this fall or winter. Staff and space very welcoming and pleasant.


                                  1. i didn't get to go last night (guest in from out of town).

                                    can anyone vouch if pinkberry is supposed to be "icy" as some are describing here? is it possible this is not the usual texture because it was opening day so the formula wasn't spot on? i'll still try it but sounds like "creamy" would be preferred.

                                    3 Replies
                                    1. re: censorone

                                      I had Pinkberry a few weeks ago in Los Angeles, and i had it again last night here, and I can vouch that the texture in comparable in both venues. It is sludgy, compared to the Frogurt at Bloomingdale's, however I also find it to be tart and fresh tasting. My favorite flavor combination is the green tea with raspberries. I don't mind the texture, I think it's refreshing with the wide variety of fresh fruit offered. The last two times i've been to Bloomingdale's, (last week and the week before) the only fruit offerings available were strawberries, banana, and sad fruit salad. Pinkberry has kiwi, rasberries, blackberry, mango, strawberries, bananas, and pineapple.

                                      1. re: Winsome

                                        finally tried it! i don't have anything new to add about the taste and texture (tangy/tart, fresh/clean after taste). i had green tea with kiwi. i tried friend's plain and prefered that.

                                        i wouldn't go out of my way for it, i don't think. there was a line starting to form once i got there around 9:15 friday. some discussion overheard about the LA post and them surprised find it in NY. i would go back when in the area.

                                        1. re: censorone

                                          Tried it last night as well. I also preferred the plain to the more expensive green tea.

                                          What I was looking for was something like So Cal's fantastic 21 Choices--frozen yogurt that's like actual yogurt. This fits that bill, but I do wish that they made a fruit flavor, berry in particular. Plain and green tea? I didn't get it. The toppings didn't wow me and seemed rather stingy. The store had weird design glitches like having a menu obscured behind a large decoration. I think that the product is interesting, but the overall experience wasn't impressive. If the yogurt was a better value, maybe...

                                    2. I dropped by Pinkberry on Friday, at 32nd Street, and I was the only customer in the place! Considering how much hype they have been receiving, I think that they have been Guerilla advertising this place all over town. They should focus on pricing and flavor/consistency.

                                      To sum up my expericene:
                                      1-Empty (looks gloomy when there are more workers than customers)
                                      2-Pricey (paying $5 for sludgy yogurt is not my cup of tea, nor is their green tea flavor)
                                      3-Texture (goopy)

                                      Frogurt at Bloomies is really the best.

                                      I will pass on "Stinkberry" in the future!

                                      1. I was there this afternoon. No one else in the place, although a few people came in to check it out after trying the free samples outside. I had a medium yogurt with blackberries, strawberries, and raspberries (around 6 bucks), and while it definitely feels expensive at first, the prices aren't really out of line when you consider what fresh berries run at places like Whole Foods or even Fairway. You're basically paying for a bowl of fresh fruit with some yogurt in it. I liked the snappy tanginess of the yogurt, but I too was unimpressed with the texture. Grainy and icy. Reminded me of store-bought half gallons of ice milk from my youth.

                                        1. I was there on Saturday afternoon. There was definitely a steady flow of traffic, but no lines out the door or anything. People are still finding out about the place.

                                          My report is much more positive - they must put crack in this stuff as my immediate reaction after finishing off a medium plain with strawberries and granola was "I want another one NOW, but large this time." I found the tanginess of the yogurt to be refreshing and well fitting pretty much any topping you choose. The green tea sample I had was good, but I don't if I'd ever choose a full size of it. As an alternative to the Tasti-D's and CremaLitas of this world, and as the corporate antethesis of Coldstone Creamery, I'm sold. It won't replace my favorite gelato joints when I really want a treat, though.

                                          It's also the perfect length walk from Shake Shack so that you're over the fullness from your burger once you get there.

                                          1. I finally went and sampled the plain and green tea. It had a refreshing flavor, but it should really be called yogurt ice. It wasn't that creamy softserve consistency that I craved. I might pay $2 for a plain small with no toppings, but $4-ish is overpriced.

                                            Too bad Bloomingdale's froyo is giant! I can't finish it by myself, so I don't get it regularly.

                                            1. thin and icy consistency. taste was a weak version of bloomingdale's' plain.

                                              my serving of yogurt was completely hollow.

                                              they cannot do a 'twist' of the two flavors and if you want a little of both in the same cup they will charge you !double!

                                              1. i finally checked this out over the weekend. while the yogurt was delicious as always (i need to check when i am in LA to see if the texture is as icy there - i never noticed it before reading this thread), they definitely skimped on the fruit as compared to when i had it in LA. the berries i had (raspberries, blackberries and blueberries on green tea flavor) were really fresh and delicious though, which was my biggest fear about the ny opening.

                                                i ate the entire medium serving, basically unheard of for me.

                                                1. This is just the kind of yogurt I've been looking for (I like the icy-ness) but I feel like they're a bit stingy with the amount. I don't need a forty carrots-sized small, but I felt like I only got a taste (mine was hollow too). I'm hoping that the portions will get a bit bigger after being open a bit longer, because I'd like to make it a regular place, but I won't commit as is.

                                                  1. Tried Frogrt at Lord and Taylor- same as Bloomingdales- Does not compare to Pinkberry- I am making runs into Manhattan from Massapequa for the stuff!
                                                    They'd better open one on LI soon!

                                                      1. Pinkberry is not a new concept. This idea of real yogurt with fruit toppings as a stand alone store--started in Italy during the early 90's under the name of Baby Yogurt. In fact there is a Baby Yogurt in Westchester County in the Westchester Mall that is even better than Pinkberry!

                                                        1. In fact, my korean friend tells me its a copycat of a popular korean yogurt chain called Red Mango, although I must say Pinkberry is a much cuter name =)
                                                          I liked the taste and the texture does not bother me. I would be a little more concerned if it was creamy, since it does lack milkfat.

                                                          1 Reply
                                                          1. re: xigua

                                                            You are right. Red Mango is huge in Korea, they ripped it off from Baby Yogurt also...Baby Yogurt has about 300 stores throughout the world, Red Mango has about 150 in Korea

                                                          2. Was walking along 32nd st again tonight, and since the place was totally empty, they were handing out mini samples in front of the store. This is the second time I have tried it, and I still don't like it. Has a funny after taste as well as being too icy.

                                                            If this place is soo popular in LA, can you imagine how much everyone out on the west coat would love frogurt instead? I think I will open frogurt shops in LA!!

                                                            1. Does anybody know if the Upper East Side location is open, and WHY, I repeat why, don't the 3 locations in NYC answer their telephone?!!!

                                                              1 Reply
                                                              1. re: maiseymed

                                                                As of this afternoon, the UES one was not open. Hopefully this status will change sooner than later...

                                                              2. I saw it the other day, the location is gutted, they havent even started construciton...it prob wont open until there are 3 feet of snow on the ground

                                                                1 Reply
                                                                1. re: MrRight123

                                                                  If it's sourish like yoghurt and they haven't got chocolate, I'M OUT! The best soft serve is still Ben & Jerry's, even if it is less healthy than real yoghurt.

                                                                2. I had one for the first time yesterday and I have to say I'm addicted! I was nervous after reading all the complaints of it being too icy, but I really liked the consistency. It tasted likke it should taste; like frozen non-fat yogurt, not yogurt-based ice cream. I had a medium regular with blackberries, raspberries and pineapple and was ready for more when I hit the bottom. It's really refreshing and the tangyness of the yogurt mixed with the tangyness and juiceyness and sweetness of the fruit was perfect. The manager said the Chelsea one should be open in about a month.

                                                                  1. Poopberry.

                                                                    Tried last night; tasted like sour milk. You're better off getting a tub of Fage from the grocery store and putting it in your freezer. But only if you hate yourself too much to buy REAL ICE CREAM (which kicks Poopberry's butt).

                                                                    1 Reply
                                                                    1. re: snickers

                                                                      I haven't had Pinkberry, so I can't say whether or not it's any good.

                                                                      But FYI - you shouldn't compare frozen yogurt and ice cream. Fro-yo isn't imitation ice cream. They're supposed to be different.

                                                                    2. Does anybody know when the Upper East Side shop will open???

                                                                      1. Surprised at all the negative posts - I really like Pinkberry -agree it is not a creamy consistency, but I like that it's refreshing and tangy.

                                                                        Am now curious about the Bloomingdales frogurt though - was not aware of it - does anyone know if they carry it at the Soho location?

                                                                        1. Tried Pinkberry at the new UES location last night. Usually when I pass it in the morning, they're not open (they open at noon). It tasted exactly as I expected, as others have described. Light, tangy, refreshing, clean. A little icy, but I was expecting that, so it wasn't a bad thing. I had a small plain with blueberries and raspberries. Each berry was perfect and sweet and fresh, and went perfectly. (I tried the green tea flavor and it just didn't do anything for me.)

                                                                          It was a little pricey, but I would spend the $5.22 if the craving hit me hard in the future. However, I have been playing with my new ice cream maker, so I kind of doubt I will be going anytime soon. As I was eating it, I was already trying to figure out how to duplicate it at home.

                                                                          1. We in LA are ADDICTED to it. I go there at least 4 times a week. Kind of like my addiction to TASTI D LITE when I lived in NY. : )

                                                                            1 Reply
                                                                            1. re: cupcake

                                                                              I'm also surprised at all the negative posts. I think it's yummy -- the texture doesn't bother me (I wasn't expecting creamy); the portions for both yogurt and toppings, at least in LA, are perfectly adequate; and I like the green tea flavor because it actually tastes like green tea and isn't particularly sweet. There are Pinkberry clones all over LA but I haven't tried one I like as much...