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The demise of Diedrich's coffee

CynD Sep 18, 2006 08:59 PM

I just heard that Diedrich's was sold to Starbucks (aka "The Evil Empire"), and that Diedrich's will now concentrate on its wholesale bean business. OC is truly becoming one chain cafe after another. What a loss.

Moderators: I posted here because Diedrich's is a local coffee roaster/shop.

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  1. chica RE: CynD Sep 18, 2006 09:09 PM

    Ah..besides Starbucks and CoffeeBean, Diedrich's is the only other local coffee shop in Malibu, and with free wi/fi. Now it's going to be just like any other? Darn it.

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      torta basilica RE: CynD Sep 18, 2006 09:19 PM

      I believe Kean on 17th will remain open, but very sad to hear about the other Diedrich's - their coffee was so much better than Starbuck's!

      3 Replies
      1. re: torta basilica
        carter RE: torta basilica Sep 18, 2006 10:46 PM

        Yes, Kean, owned by Died Rich himself, will remain open as it was never a part of the corporation as he opened it after he sold out.

        1. re: carter
          KLV RE: carter Sep 19, 2006 05:37 AM

          You are correct that Kean Coffee was never part of the Diedrich Coffee company, but incorrect that Martin Diedrich "sold out". He did not sell Diedrich Coffee. What's been happening with Diedrich Coffee has been out of his hands for awhile now, unfortunately. He started over with Kean Coffee so he could get back to what he knows best, which is coffee and coffeehouses, not corporate culture.

        2. re: torta basilica
          donna h RE: torta basilica May 1, 2007 12:28 PM

          I agree. We went to Brea to shop and we always stopped at the Diedrichs to have coffe and visit and my heart sank when I saw they were gone. Starbucks coffee does not even compare. Also in Laguna where we always stopped they are gone also.

        3. s
          stormin norman RE: CynD Sep 18, 2006 11:55 PM

          spoke to the Diedrichs staff and they said Starbucks will start phasing in around December....this is truly the end of an era in OC,as Diedrichs has been around since the 70's.Diedrichs has,however, been steadily going downhill since their various corporate permutations and it has been increasingly difficult to get a good shot of espresso pulled at their stores.Fortunately,Peets has slowly started to make inroads into the OC

          2 Replies
          1. re: stormin norman
            mikester RE: stormin norman Sep 19, 2006 10:39 PM

            I agree about the quality going downhill, but am still sorry to see OC's original family-run coffeehouse being bought out.

            Fortunately there still is Kean, Kaffa!, and a few others (there used to be a small coffeehouse down on the peninsula in Newport, is it still there ?)

            1. re: mikester
              ManSeekingCoffee RE: mikester Jan 4, 2008 03:24 PM

              I second both Kean and Kaffa! Of course Kean is really in a different league, micro-roasting its own coffee, stocking cup of excellence coffee, etc, whereas Kaffa! gets their beans from City Bean. But both are great spots and offer terrific coffee. It's good to know that there is some decent coffee in Orange County.

          2. c
            Chubbypanda RE: CynD Sep 19, 2006 12:48 AM

            It's pretty heart-breaking, particularly since they didn't even sell out for very much money.

            Professor Salt has a pretty good outline of the situation on his blog here:


            - Chubbypanda


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              Iceman RE: CynD Sep 19, 2006 01:18 AM

              It's still a chain, but I've found Peet's to be very good.

              1. r
                running pig RE: CynD Sep 19, 2006 04:01 AM

                Terrible, terrible news.

                1. n
                  Noclue RE: CynD Sep 19, 2006 08:56 AM

                  Seek out Kaffa (or is it Kaffe?) in Orange, near the Childrens Hospital of OC. Great coffee and latte art to boot.

                  1 Reply
                  1. re: Noclue
                    mikester RE: Noclue Sep 19, 2006 10:36 PM

                    Agree. Kaffa! (it actually has that exclamation mark in the name. Silly but there it is ....) is really good, small and independent.

                  2. PaulF RE: CynD Sep 19, 2006 06:00 PM

                    I personally don't think of Starbucks as the evil empire.

                    I don't feel their coffee is the best, but I do appreciate the consistently high quality of the service. I've also heard that their employees are well-treated -- which may be why the service is good.

                    Starbucks has pretty good taste in music, too.

                    It's not my coffee of choice, but as large corporations go, they aren't evil.

                    2 Replies
                    1. re: PaulF
                      TexasToast RE: PaulF Sep 20, 2006 11:32 AM

                      I'll second that, though I do like me some Pumpkin Spice Latte!


                      1. re: PaulF
                        onebite RE: PaulF May 1, 2007 04:42 PM

                        Their breakfast sandwiches are actually pretty tasty, and inexpensive.

                      2. t
                        thomasaquinas RE: CynD Oct 2, 2006 04:29 PM

                        Here is more dicussion and information on Diedrich Coffee's demise. Maybe they can do something with Gloria Jean's.


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                          Evan G RE: CynD May 1, 2007 05:25 PM

                          The Irvine location--in the University Center--was still open last time I went by. If it does become a Starbucks, it can go along with the Starbucks that recently took the place of the school-owned coffee shop in the student center. Bah.

                          Mr. Diedrich would always come into Book Soup in South Coast Plaza (now gone, also) to pick up the Sunday NYT, but on Mondays.

                          2 Replies
                          1. re: Evan G
                            Das Ubergeek RE: Evan G May 3, 2007 12:55 PM

                            Yes, it's still open near Trader Joe's. Good coffee.

                            1. re: Das Ubergeek
                              Evan G RE: Das Ubergeek May 3, 2007 05:03 PM

                              Hmm...wonder how long it'll be around for (hopefully longer than my post from this morning!)

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