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Nabisco's Royal Lunch Milk Crackers have been discontinued

I've been waiting for a Nabisco delivery at my local market, since the manager kept promising Royal Lunch would be delivered "any day now". Yesterday he told me that they've stopped making them. They were my absolute favorite for well over 50 years. I couldn't get them in St. Louis, but was happy to find them in Maine and here in NY. No more, though.

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  1. That's sad to hear, Pat. I liked them very much, but now that you mention it I haven't seen them for years in California. It might not do any good, but maybe write a letter to Nabisco. Who knows, if enough people write in, they might consider making them again.

    Maybe you could also contact Vermont Country Store. That is the place that makes all those discontinued items like my own personal favorite the Sunshine raisin biscuits. Maybe they could add the crackers to their line.

    9 Replies
    1. re: rworange

      Many of Vermont Country Store's items are not discontinued but rather distributed only in certain regions.

      1. re: Robert Lauriston

        Yes, but they do have a bakery where they make some items that no one else makes anymore. Never hurts to ask.

        I found this out when a poster was looking for common crackers
        http://www.vermontcountrystore.com/sh...

        Which brings up another place that makes crackers that were discontinued, Bent's Cookie Factory
        https://www.bentscookiefactory.com/se...

        From my own little craving for the raisin cookies, I'm really unlikly to buy stuff like this on-line. It is something I want to pick up in a store for a reasonable price. Hmmm ... maybe I can talk Yum Foods into stocking some of the raisin cookies for me.

        1. re: rworange

          VCS is not in the habit of taking on the manufacture of discontinued products. Yes, they've kept Common Crackers happening, but to my knowledge that's an anomaly. Common Crackers are made by a contract bakery.

          1. re: GG Mora

            oh my god i have been eating these since i was a little girl im now 55 i miss them so much not to mention when your watching your weight there great i use to dunk mine in a bowl of tea when i was a little girl, wish they would bring them back

          2. re: rworange

            Yumm!!! I miss them so much . Click here to see your favorite Box!1

             
            1. re: rworange

              rworange: I always loved those raisin biscuits too. My mom used to put them in my lunch as a little kid. I had been searching for them for years too and it's good to see they are available at Vermont Country store but here's another option for you. Go to your local Asian market if you have one and odds are you'll find a package of Sultana Biscuits...the manufacturer is KHONG GUAN BISCUIT FACTORY of the Philippines and they are essentially the same thing...maybe a little crispier than I remember but they will certainly do the trick! Like you said I love knowing that I can stop by on the way home and pick some up!

              1. re: brewzer

                Great suggestion. I'll keep an eye out for them

            2. re: Robert Lauriston

              they arent' in Nabiscos list of products on their website;I think that they are totally discontinued

            3. re: rworange

              Wow ...two of my favorite cookies & crackers are gone off the shelves. Been looking for them for a while . not a happy camper. I`ve tried similar milk crackers ....not good. I love both of these.

            4. write a letter, it worked with crown pilot crackers years ago.

              6 Replies
              1. re: byrd

                Yes, I plan to write a letter. The pilot cracker campaign was quite a deal, as I recall. Thanks for the replies. I did call the company yesterday to be sure they really were discontinued, and in the course of the conversation found out that Royal Lunch has been made since 1902.

                1. re: Pat Hammond

                  Pat, could you provide the address to write. Kraft which owns Nabisco, is actually kind of snotty about giving out a place to contact them.

                  There was no contact info I could find on the Nabisco site and the actual Kraft food site ... when you finally to get somewhere to contact them turns out to be an on-line reply which says ... "we will get back to you as soon as we can"

                  Right don't call us, we'll call you ... maybe.

                  http://www.kraftfoods.com/main.aspx?s...

                  The corporate site DOES have some actual phone numbers

                  http://www.kraft.com/newsroom/media.html

                  Gee, Nabisco has to be the most merged, bought-out brand in history according to Wikipedia (was hoping the address was there).

                  http://en.wikipedia.org/wiki/Nabisco

                  The reason this bugs me so much is because those Sunshine raisin biscuits were discontinued which were MY favorite cookie.

                  I hate when companies do this. While milk crackers are not something I obviously sought out on my own, if I saw them on the shelf at a market I'd buy them. I like them.

                  1. re: rworange

                    I found them to be most gracious over the phone. The address I was given is Kraft Foods Global, Inc. 1 Kraft Court, Glenview, IL 60025

                    They said they've had a lot of calls and inquiries about the crackers.

                    1. re: rworange

                      i have found out with problems on the corporate level just right directly to the ceo at corporate headquarters, wether it's positive or negative you will get a response.

                      1. re: byrd

                        Thanks Pat & byrd.

                        I just wish sites would put an address or phone number that is easy to get to. At the very least, an email address where you don't need to jump through hoops to find.

                        Will send a letter to them because now, well, I'm craving milk crackers.

                      2. re: rworange

                        I used to love those raisin biscuits! I'd forgotten all about them . . .

                  2. Well, I bought a box of Mrs. Alison's Milk biscuits. Too sweet, too thin, with that icky baking powder aftertaste. Feh.

                    1. I am outraged that Royal Lunch Milk Crackers were discontinued after 90 years. I suggest writing to the company or call this number 1-800-323-0768 and complain. They do register your complaint. What must have happend is that some Leveraged Buyout MBA Finance genius determined that the product was selling in small numbers and at a loss. Therefore, discontinue. I guess they never heard of selling loss lead products to keep overall profitable customers. I may try to organize a sign on Web-Site to complain. If you get enough complaints maybe they will bring product back. In the meanwhile, I have cut off the labels of every Nabisco, Kraft and RJR product in my home and sent to the CEO - stating that I have thrown out these products and will not buy any more of their products.

                      2 Replies
                      1. re: Rob DiVenere

                        Hello, Any progress made with organizing the sign on web-site to log compaints about the discontinuation of the milk cracker?
                        Thanks.

                        1. re: Rob DiVenere

                          I agree - the MBA's have hijacked the country and left it in shreds. Looking at the financial disaster lately, one can see it plainly.
                          I loved Royal Lunch crackers. What aggravated me even MORE is that the also discontinued the FIRST CRACKER NABISCO EVER MADE - UNEEDA BISCUITS!
                          I just bought the last box at a local Stop and Shop. I went online and ordered a six pack from Hometown Favorites, but I don't know how fresh they will be, but I don't care.

                        2. I have become an offical chow hound by stumbling into this site attempting to find out what happened to the "MILK CRACKER".
                          I am a c-store owner in rural ct. I have been selling them since 1984. This milk cracker caper began when a customer discovered we carried milk crakers. He told me of how his father and a freind (who lives in montana) loved them and could not find them any where. He asked me to order him a case to ship to his freind in Mt. that afternoon the gentleman's father came in and bought the last box of milk crackers on the shelf. I then knew exactly what to do I ordered 2 cases . A few days later my grocery order arrived. I quickly shuffled through the order looking for the milk crackers none were to be found . i then franticlly scanned the invoice looking for a clue and there it was in black and white MANUFACTURER DISCONTINUED. My heart sunk I knew I had some terribles news for my new customers in Mt. A few weeks have passed since I had to break the news of the illfated Milk Cracker. after seeing that customer today I decided to find what ever I could to try and console my milk cracker customer and ended up a CHOWHOUND.