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looking for custard powder

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I just got a recipe for Baked Sago Pudding, which was translated from Cantonese to English.
The recipe calls for "custard powder".
Does anyone know what custard powder is and where in Toronto to find it? Is there a brand name I can look for? Are there any more well known substitutes I can use?

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  1. Bird's Eye custard powder - think I've seen it in Loblaws.

    1. Any large Loblaws should have it.

      1. Yep, Bird's Eye is what came to mind here as well!

        TT

        1. I just saw some at the Dominion at Cloverdale this afternoon. I always keep a can handy of Bird's Eye in my pantry.

          1. The custard is Bird's.

            Didn't there used to be (maybe still is) a line of frozen foods called Bird's Eye?

            1 Reply
            1. re: mungia

              There did indeed, named after founder Clarence Birdseye no less!

              TT