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Chock full o'Nuts -- Question for New Yorkers

Is it my imagination, or is Chock full o'Nuts not as good a coffee as it was 20 years ago?
I used to buy it in the 1980s, the Original version, ground, in the can, and it was about the best coffee we could find. I wondered what made it different, and upon close inspection noticed that the beans were actually shredded into fine, long particles rather than ground into little round bits. That was the only remarkable difference I noticed.

From about a year ago we started seeing Chock full o'Nuts in our local supermarket. I notice now the brand is owned by Sara Lee, so it's not possible not to like it, right? What I've found is that the flavor is a pale comparison to its previous glory.

Either that, or my taste in coffee has somehow become more refined over the years.

Any comments?

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  1. It's the best coffee a millionaire's money can't buy!

    (Couldn't resist. I haven't had any since my grandmother used to make it for me when I was a kid in the 1970s...)

    1. in the annals of coffee history there was Starbucks before and after.

      1 Reply
      1. re: byrd

        Coffee marketing, maybe. But for my money, Starbucks is lousy coffee. Roasted too much, then made weak, then hammered with all kinds of sweet garbage. It's dessert, if anything.

      2. I've been a huge Chock full o 'Nuts coffee for years. However, it's almost impossible to find here in the bay area. For awhile Trader Joe's had it but that's been a year or more ago.

        1. I agree with you, the taste has changed. I miss the old days. I've had surprising success with a brand called martinson's pretty widely available in NYC markets. in worst case scenario situations, I make espresso on the stovetop with Bustelo.

          1 Reply
          1. re: MaspethMaven

            my parents used to use chock full o' nuts then a long time ago, switched to martinson's. Now it's martinson's and sometimes 8 o'clock coffee.

          2. Before Nelson Rockefeller was elected governor of New York in 1958, the Chock Full O Nuts song ran, "better coffee a Rockefeller's money can't buy." That song was ubiquitous in NYC radio ads.

            But my favorite Chick Full O Nuts product was their delicious donuts -- small, crunchy coated, and spicy. Yummmmmm...wonder if those still exist?

            1 Reply
            1. re: ptrichmondmike

              ...and then they changed the words slightly and sang, "...better coffee a millionaire's money can't buy."