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Aug 21, 2006 10:57 PM

Why are cupcakes so trendy? [moved from Los Angles board]

I hate to be the cranky one, but I just don't get why cupcakes in general are so trendy these days. I get it for a shower or party, because a dessert needs to be easy to transport and serve a lot of people. But why is it now the must-have thing for chowish types as well as muggles? Is it because they're portable? That you get a higher frosting ratio than a regular slice of cake? Because you can get your very own decorations and don't have to fight for them? Because you can eat them with your hands?

No one really needs to reply to this, I just thought I'd put my puzzlement out into the universe. Thank you. :)

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  1. Several reasons...

    They are cute
    Less clean up and mantainece (No slice cutting fee)
    You don't have to share

    Don't worry though, they'll go the way of Krispy Kreme and in two years brides will be having "Brownie Mountains" at their wedding or something similar I'm sure...


    2 Replies
    1. re: Dommy

      LOL! Thanks Dommy, you are so right! I feel much better now. A few years ago I remember seeing the Krispy Kreme wedding cakes with candles stuck in each (talk about low-rent). And now just last weekend the LA Times reported that the first KK store on the West Coast is becoming a Chick-Fil-A due to low sales.

      I'm sure cupcake sizes came in VERY handy for your recent red velvet cake sampling, but you're right, this too shall pass.

      Brownies for weddings are a good guess. But I'm voting that Hostess Ding Dongs or Ho Ho wedding cakes will be next, since the Boomers are leading the drive for nostalgia!

      1. re: Kishari

        They got a lot of attention in "Sex and the City".

        They appeal to me in terms of portion control. There's not as big a calorie hit.

        On a episode of "My Name is Earl", Earl's former wife Joy had a wedding with a wedding cake made of Ho Ho's ... oh wait, I just got that ... pretty funny ... I love that show.

    2. Trendy? Nah!

      Cupcake lover for 45 years (that's what I remember). Starting with all chocolate tastycakes ($0.06) for the threepack, to Snowflake Bakery up the street (for $0.08) they are fantastic. Now I love the cupcakes in a bakery in stamford CT ($0.75) that puts icing in the cake as well. WOW!!! :-)))

      3 Replies
      1. re: jfood

        Okay, times hace changed. We were up in Vancouver a couple of weeks ago and there was a cupcake store on Denman selling them for $2.50 Cdn each. They were good, but not that good.

        1. re: jfood

          which bakery for $.75. I live in stamford, and that seems like a really good price.

          1. re: Rnotghi

            if you know where the springdale train station is on hope, also cannan distributing and It's in the same park. go through the light over the rain tracks and you will see it in front of you.

        2. Definite nostalgia... remember the excitement as a kid of getting your very own personal cupcake?

          Also, no arguing over who "gets the flower" or who gets the bigger or better piece.

          Plus, portion control :)

          1. Hmmm, interesting observation. I was at a company cocktail party last Friday and the dessert tray had different cakes and pies and....cupcakes! I didn't even give them a second glance but I did think it was rather strange. I went for the key lime pie, raspberry torte, and chocolate mousse instead :)

            1. Cupcakes are the perfect New York dessert. Small-ish, just for you, don't have to share them with anyone. In the "city of strangers", what else would you expect?

              Don't underestimate the nostalgia aspect. Especially among those over-indulged, over-analyzed Baby Boomers whose childhoods are littered with cupcake paper cup liners and sprinkles forever embedded in the wall-to-wall broadloom carpets of their Family Rooms. Sorry, but I have no interest in being eight again. No matter how appealing our president makes being an eight-year-old appear.

              Someone saying that the Cupcake Fad will pass makes my heart fill with joy. Just think-- people might have to interact with each other to eat a dessert! What a concept.

              2 Replies
              1. re: rjw_lgb_ca

                I disagree. Cupcakes are extremely interactive, especially Hostess cupcakes ... but then you need to buy the three-packs. This way you can share one with a friend and still have two cupcakes for yourself.

                Wow, people being annoyed by cupcakes. Maybe you have to be adult enough for cupcakes. Sort of like a little kid starts rejecting things as they get older saying 'I'm a big girl/boy" now.

                Once you are an adult long enough ... waaay, too long enough ... it is ok to enjoy fun things. A well made cupcake can be as interesting as that torte or gallette ... in fact, if you are ever in SF, try DeLassio's imaginative quarter-sized cupcakes ... they hold their own agains ANY dessert.

                What difference does it make if it tastes good?

                1. re: rjw_lgb_ca

                  As someone who just received an invite for a Totally 80s dance/karaoke night at the Hollywood Bowl (featuring the Psych Furs and ABC), I agree that you cannot underestimate the power of nostalgia. However, you can neatly step aside and let it pass by. :)

                  I'm going to be in NY over Labor Day, I'll keep an eye out for cupcake stores like Sprinkles in Beverly Hills. That's what I've been shaking my head ENTIRE store for just cupcakes? Especially since I'm really more of a pie girl, this almost offends me.