Bethesda-area restaurant succeeding on word of mouth
Hi folks --
This may sound like an odd request, but here it goes anyway.
My book club always tries to be "thematic" with our foods, mixing food to book in some way. (For example, when we read "The Kite Runner," we went to an Afghani restaurant. When we read "The Queen's Fool," we made a Shabbat dinner. When we read "Deception Point," we ate cold foods. You get the point.) I'm in charge of this Friday night's book club discussion of Malcolm Gladwell's "The Tippint Point."
As the book discusses social epidemics and (among other things) the way huge trends are sparked by the word-of-mouth activities of Connectors (people who know tons of people), Mavens (people who know unbelievable amounts of information), and Salesmen (people who have innate qualities that make you trust the information and message they sell you), I thought that the best food option would be a restaurant that has become popular and trendy not by big advertising, but by word of mouth -- or a restaurant that is poised to be popular because of word-of-mouth.
Any suggestions on such a restaurant? I'm hoping for the general Bethesda area, and reasonable in price -- this is more about the discussion and friendship than an expensive dinner.
Not in Bethesda, but Joe's Noodle House?
Otherwise maybe Jaleo (though the DC one is better) - as I don't recall ever seeing any advertising for it.
Rays the Classics, in Silver Spring, just opened across from the AFI theater. No advertising, no public relations company, just great word of mouth and great food. But reserve before the Post review comes out or you'll never get a table. If Silver Spring is too far from Bethesda, then boo-hoo for you.
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