Yes, David Burke put his imprimatur on a pretty foul cafeteria style diner. I went to check out the Kobe dog, only to find the place pretty filthy and the food sort of just sitting around in warming trays. Did I mention that the stuff is also grossly overpriced? The Kobe hot dog was about $14 IIRC. Don't bother going.
To give you an idea of the stuff they are selling, there were a variety of spray bottles of 'taste' near the registers. Like if you wanted something to taste of strawberry, for example, you buy one of these squirters to spray over your food. Made me sad.