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Sprinkles on La Cienega?

I was jogging down La Cienega and there appears to be a Sprinkles going in next to Boule.

The diet is over...

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  1. At least you're jogging there! Some of us have to drive there (and find parking far, far away...).

    Is there an expected open date?

    1. Sprinkles isn't opening a location on La Cienega.
      They are, however, opening a location in Newport Beach within the next month. They are hiring at the moment.
      It's in the Corona Del Mar Plaza.
      :) yummy.

      3 Replies
      1. re: peanut112

        There's a storefront one or two doors north of Boule on La Cienega with the windows covered and a small sprinkles logo on the door. You tell me....

        EDIT: I've confirmed it's a Sprinkles at 422 North La Cienega. No signage yet, but it's under renovation, it's painted in their brown color and there's a piece of Sprinkles stationary taped to the front door with the La Cienega address on it. Peanut112 is there a reason you're certain they aren't opening a location there?

        1. re: peanut112

          Do you know if the Sprinkles in Newport has openend? And, where is Corona Del Mar Plaza?
          Thanks,
          Shadow

          1. re: Shadow

            It's on the corner of MacArthur & PCH - Bristol Farms is the anchor store.

        2. sorry to burst the bubble, but sprinkles, if you mean sprinkles cupcakes is utter garbage, overly sweet trendy crap at 3.50 a pop.

          nice idea, and the owners are laughing all the way to the bank.

          3 Replies
          1. re: kevin

            Maybe the Newport store will be better?

            (I have yet to try them.)

            1. re: kevin

              You are exactly right. They are also mealy. Joan's on Third has way better cupcakes.

              1. re: kevin

                Agree 100%; their cupcakes are overly sweet and sodden with oil, ick!

              2. ha, kevin i agree. i got one a month ago and it tasted like garbage. i used to like it fine when they first got popular but now it's like fast food cupcakes that have gone down hill. the cupcake itself didn't even look pretty anymore. it was frosted in a hurry.

                2 Replies
                1. re: jazmin

                  cupcakes are just a stupid trend.

                  next year itll be apple strudel.

                  1. re: yoyoma25

                    I love cupcakes....small, easy to carry, and there are so many flavors! I am always open to trying places with great cupcakes! I tried Sprinkles about a year ago and I liked them but maybe they have gone down hill? Did not like the one I got at Toast and the Clementines ones were good as well.
                    I want to try Ledas next....

                2. Sorry for the delay in responding but being a frequent attendee at RFD, I believe it's just the office space for Sprinkles.

                  Not sure when Newport is opening, but I think it's within the month.

                  1. A few months back when on a LA bakery crawl the Boule staff mentioned that Sprinkles was going to have a production kitchen on that block.

                    The "trend" started in NYC almost 10 years ago. They are still waiting for the privledge of getting in to Magnolia. Now with people in LA/Beverly Hills willing to wait in the sun for something fattening, I don't think it is going away any time soon.
                    I hope not! (Says the girl about to open a cupcake bakery in CA)
                    But I do think quality hand made pies are next.

                    1. Got Cake....do dish.....por favor....cupcake bakery...what, where, when, why...well, we know why :)

                      that's it...it's Sprinkles production kitchen and tasting room.

                      I do think hand made pies are next, replete with those heavy crusts, laden with various fruits,...ah, rhubarb....reminding of my early days growing up in Europe.

                      Sorry...back to reality.

                      1. I stopped in Sprinkles today to pick up dessert for a party tonight and offhandedly asked the manager what the La Cienega location was all about. You would have thought she'd seen a ghost. She mumbled something and disappeared into the kitchen.

                        I think they're going to move out of their woefully inadequate space on old Santa Monica and move to La Cienega.

                        1. The Corona del Mar location had a sign that said it's going to open in about a week.

                          I agree that they're not very good. But I do think they have a great look. And why don't they need to be refridgerated if they are made with real buttercream????

                          1 Reply
                          1. re: 212

                            I heard no complaints last night. The box was devoured by some people with very discerning taste. I'd be curious to try a cupcake from another bakery that people think is better than Sprinkles.

                            1. Update: Spotted the infamous outdoor signage (and still covered up windows) a few doors down from Boule over the weekend. Didn't want to p/o the bakery and ask about it, but just thought I'd mention it on the boards. Pretty sure I saw a grade on it (A?)...so that is probably a sign of things forthcoming?

                              1 Reply
                              1. re: brekkie_fan

                                That's been operating for months. Cupcakes aren't sold there, it's their baking/management base.