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Jun 25, 2006 09:55 PM

Target has Wine-In-A-Box. . . .

well, at least in California.

I looked at it on Friday and the price of the small box wasn't that great a bargain--its says its the equal of 2 bottles and it cost $9.99. I know I've bought some decent whites for around that at BevMo or TJs or Cost Plus. But there is something to be said about the sealed box that keeps the air out.

The Target we were at had a white sangria, a pinot grigo, a cab and then there were the "blends." I confess that both my husband and I were frightened by the one that boasted of having three wines in one box. . . no, I don't remember what the "flavors" were. And it is possible that bit of advertising splendor sums up the quality of the wine but does anyone know for sure?

No, we obviously aren't talking high end here but what about for a picnic? General consumption? Something to store in the fridge [thinking white here)? Because sometimes, us budget conscious types trying to save to take a family of five to France for two weeks need to have wine with a meal that doesn't cost $10-$15-$20 a bottle even if it tastes like heaven. . .

What do you think? Is it swill? Are you willing to taste and report back?

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  1. There's a lot to be said for the box system. Too bad they don't put better wines in them.

    The Target box wines didn't do too well in an SF Chronicle comparison:

    1. For me, an occasional and non-picky wine drinker living with a never-wine-drinker, the convenience of the box (and the look, I have to admit) wins me over. It was easy to open, easy to use, convenient for a glass here and a glass there, and a conversation starter when we had friends over. Though you're right--you definitely can get two (better) bottles cheaper elsewhere (and we have since finishing The Box).

      I thought the taste was pleasant (I don't remember which I had, other than it was red and not sangria). That being said, you'll see that one of the few other posts I've made on this board was about mixing red wine and Sprite, so take my wine opinions with a grain of salt (and a squeeze of lime).

      1. I am ready to weigh in in favor of the box (specifically the bag in box). Not that I've ever tasted any box wines that were worth drinking. The box is ideally suited to dispensing wine over a period of days. Why can't someone start putting some wine in a box that is worth drinking? I think we all learned to accept the advantages of fake corks and screw-top bottles. The box is the next frontier for decent mid priced wine.

        1. We seem to be in agreement that wine in a box is not a bad concept but, aside from the review from Robert, no one seems to have a firm opinion on the Tar'get WIAB.

          okay so what if we each grab a box from our neighborhood Tar'get, grab a glass from the cupboard, take a swig and report back ASAP.

          I'll do the pinot grigio and report back tomorrow.. .

          1. I've tried a few of the supposedly better box wines and they've all been bad. Since Target's is made by Trinchero, I wouldn't hope for much.