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Aug 11, 2005 09:48 AM

Beer - not just for breakfast anymore

  • r

A great article in the LA times on how far beer has come and recognition of its ability to pair well with food.

Check the link below.

Link: http://www.latimes.com/features/food/...

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  1. Still, nothing goes with cold, leftover pizza in the morning like a nice cold beer.

    1 Reply
    1. re: ladeeda

      BEER--breakfast of champions!

    2. Yes, I need the flakes in LA to justify beer with food.

      And NYC invented the carry out.

      1 Reply
      1. re: MidtownCoog

        I don't think it has anything to do with LA or any region in the country for that matter. The origin of the article is not the focus of the article, its the elevation of what people think beer is and can be. At one point wine was not known in this country as a sophisticated drink - even deragatory terms were associated with wine. If you were an alcoholic, you were called a wino and homeless drunks were called winos. The manufacturers of wine in this country helped to elevate their drink through making a better product, education, increasing accessability, and using food pairings to get people to drink better wine. I think the point of the article is that the beer industry in this country is heading down the same path.

        The fact that most restaurants offer a varied selection of wines and some offer a huge list of wine to choose from, yet only offer basically the same boring lager by a handful of breweries is evidence that there is still a long way to go in educating restaurateurs and diners alike. Education of beer styles and the vast selection of flavors that beer can offer is important and it doesn't matter who came up with it first or who is providing the education.

        And why call people you don't even know flakes? Are you assuming that just because someone is from or living in LA, that they are flakey? Plenty of flakes in NYC too.

      2. m
        Morton the Mousse

        It's nice to see good beer getting more respect in America. Anyone interested in pairing fine beer with fine food should pick up a copy of The Brewmaster's Table by Garett Oliver. It is a thorough exploration of various beer styles, which foods they pair with and why. Oliver's knocks on the wine world and anecdotes about challenging Sommeliers make for amusing asides.

        1. How funny. A friend gave me 2 t-shirts with the slogan: Beer: It's not just for breakfast anymore.

          I don't think I've had a Samuel Adams beer in at least 8 years.

          2 Replies
          1. re: semmel

            "It's Not Just for Breakfast Any More" was the slogan printed on the label of Anderson Valley Brewing Company's Oatmeal Stout years ago.

            Link: http://eatingchinese.org

            1. re: Gary Soup

              I believe my friend was inspired by the grapefruit juice campaign, which used that slogan.

          2. Beer, especially the Belgian darks, is mother's milk. I can't imagine my morning corfn flakes without it.