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Mar 18, 2006 02:44 AM

SheerBliss Pomegranate Ice Cream IS Sheer Bliss

  • r

Yes it IS worth $5.99 for a pint. Haagen-Dazs tasted positively crude in comparison.

The price and the preciousness of the packaging made me hesitate. It is in beautiful steel-anodized cans ... but there’s an EXCELLENT reason ... it protects against freezer burn.

I don’t buy supermarket ice cream often, but I had some pomegranate molasses that I wanted to try out drizzled on ice cream and there was the SheerBliss next to the Hagan Daaz. So fine, I got both.

Yah know, that pomegranate ice cream is excellent, but drizzled with pomegranate molasses ... wowee !!!

This stuff is so good, I went back and bought another one in another flavor immediately.

Sheer Bliss uses POM 100% Pomegranate Juice.

Pomegranate flavors include:
California Pomegranate
Pomegranate with Dark Chocolate Chips
Vanilla with Pomegranate Swirls
Freedom (Vanilla with Pomegranate and Blueberry Swirl)

There is also Mediterranean Coffee; Chocolate; Vanilla; and a Pomegranate ice cream bar coated in dark chocolate.

Pomegranate with chocolate ... the health super food ... well, I’m telling myself that.

I guess the being full fat “Ultra Super Premium” ice cream negates the health benefits but it is super smooth. It has 66% saturated fat. Haagen-Dazs has a measly 55%.

That high-fat content gives SheerBliss an elegant, silky, decadent, super-smooth mouth feel. The taste is wonderful with restrained sweetness matched by a mild tang and a lovely true pomegranate flavor.

I didn’t have luck with two other flavors – Vanilla with blueberry/pomegranate swirl or vanilla with pomegranate swirl.

The problem was that somewhere along the line the ice cream melted and was re-frozen. Opening it, you could see that something went wrong and a taste confirmed it.

So I can’t recommend these flavors until I get a pint that didn’t melt. Raley’s exchanged the first bad pint. Now I have to take this other one back.

Given all of that, I don’t think I’d get the swirls again because the pure pomegranate was so perfect and the swirls didn’t do much to enhance the vanilla. I’d like to try the flavor with chocolate shavings or the chocolate covered bar.

The ice cream contains cane sugar, no egg yolks, is kosher-certified and says it has no preservatives, artificial colorings or flavors.

However, Haagen-Dazs wins as far as natural ingredients since the vanilla ingredient list is: Cream, skim milk, sugar, egg yolks, and natural vanilla.

Sheer Bliss has Cream, Milk, Cane Sugar, Nonfat Dry Milk, POM Wonderful 100% Pomegranate Juice, Guar Gum, Carob Bean Gum, and Carrageenan.

However, the Haagen-Dazs was too sweet by comparison and wasn’t as smooth. The lack of egg yolks in SheerBliss gave it a lightness. I’ll bet it would be good sprinkled with fresh pomegranate seeds.

Not sure the reason, but unlike ice cream in paper cartons, the tins leave about 1/8 inch space from the top of the can.

Here’s the link to the website which is one of the most annoying I have ever seen. Every link takes a while to load.

Even the list of locations is not alphabetized or in any particular order ... maybe they just keep adding to it as they get more stores. It is incomplete since my local Raley’s is not on it.

To say who they sell to is eclectic is an understatement ... everything from a few Whole Foods to 7-11. Really, who in their right mind goes into 7-11 to buy a six buck pint of ice cream?

In my area they sell to a market in Pt. Richmond, also called “Hidden City”. After a couple of decades living here even I didn’t know this place existed. Yet, IMO, the ice cream is well worth finding … especially the pomegranate.


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  1. Thanks for this rec. It caught my eye at the supermarket and remembering your rec I bought a pint of the vanilla. (I am not a fan of fruit flavors) That really is *good* vanilla ice cream, but not sure at $6.99 a pint (in NYC) it will replace my favorite, Ben & Jerry's. Although this would be the vanilla ice cream I would buy to serve alongside a special dessert.

    Fwiw, the pint I got also had a touch of icy-ness where it had probably been mishandled temperature-wise in transit. (not enough to return it, but worth noting, since you had a similar problem with one pint).

    1. The chocolate-covered pomegranate bars are fantastic. I never would have guessed that pomegranate and chocolate would be a good combination, but it turns out it's kind of similar to the raspberry-chocolate combo; the tartness of the fruit plays very nicely against the chocolate flavor. I love this stuff.

      1. I agree that Sheer Bliss pomegranate and (especially) pomegranate/chocolate chip ice creams are exceptional.

        Have experienced the same iciness problems reported by others with the other flavors, and we also thought the vanilla/pomegranate and "red-white-and-blue" "swirl" ice creams were not all that flavorful or distinguished, especially given the price.

        I have assumed--but cannot confirm--that "Sheer Bliss" is replacement, mainstreamed branding for what was originally called "Persica" brand ice cream, which was marketed as a more explicitly Persian-inspired competitor to brands like Mashti Malone, including flavors like saffron/pistachio and orange blossom. These were quite good and were priced a little less extravagantly. The "Sheer Bliss" logo type face is identical to the one Persica used, as is the metal can (except that the Sheer Bliss is smaller than the one "Persica" came in). Persica brand disappeared from the mainstream outlets in SoCal like Gelsons and Bristol and was thereafter replaced by Sheer Bliss. (I haven't noticed either brand for sale lately at the West LA Persian markets but maybe I have just missed it.) Add to this the apparent fact that some of the same entrepreneurs were responsible for both brands.

        Oddly, however, Persica's website ( still exists and lists the original flavors. I would guess this is just a holdover site that no one has bothered to take down, but maybe someone else actually knows: Is the Persica brand is still being sold anywhere? Persica supposedly opened a retail outlet at Wholesome Choice, the big middle-eastern-oriented store in Orange County--can one of our OC 'Hounds confirm which brand is being sold there now?

        1 Reply
        1. re: PayOrPlay

          I spoke to the owners briefly at the Fancy Food Show last summer where they were finalists for the best new packaging award.

          If I remember correctly Persica was first started around 1999/2000 by the two main guys, Siroos and Sean, and a money / marketing / business guy. It was closed down in 2004. The theme was slightly Persian and "Exotic Natural Ingredients".

          Then a new business named Sheer Bliss was started in 2005 by Siroos and Sean with two different money/business guys. They changed the label/logo slightly to make it more fashionable and changed the theme to one more upscale American featuring "Super Premium Ice Cream."

          The plain Pomegramate and the bars are great. Has anyone tried the coffee?

        2. I bought the pomegranate chocolate chip based on your review last night. I found it very enjoyable, but not better than HD (Caramel Cone must be one of my favorite ice cream flavors ever). It reminded me of the cherry chocolate chip I made last summer from a Chez Panisse cookbook, which used blended cherries (not pieces). Mine was slightly icy/grainy, but not in an unpleasant way. I don't think it was damaged; I got the sense that the ice cream is just that way. In fact, my cherry ice cream had a similar texture, so maybe it has something to do with the fruit puree/juice?

          1 Reply
          1. re: emily

            I haven't had the pomegranate with chocolate chip, but the pomegranate had not one bit of iciness in it. It was just pure silky pleasure, the smoothest ice cream I have ever had. For me, another edge on Haagen Daaz was that the flavor was not as sweet.

            I'm beginning to wonder if that can which is great for storing the ice cream long-term is a problem in transportation. Maybe the metal heats up quicker which makes the ice cream melt. I'm thinking at this point I might drop them an email and ask them about this. The texture of my perfect pint was 100 percent different from those other two. Thanks for reporting back.

          2. I decided that this was something I had to try, pomegranate being one of my passions. The store I went to did not have the pomegranate ice cream. They had the pomegranate with chocolate chips and the vanilla with the pomegranate swirl. They also had the pomegranate ice cream bars. I bought the ice cream bars and the vanilla with pomegrante swirl. The ice cream bars were very good. I will buy the ice cream when I find it. The vanilla with pomegranate swirl seemed to be gummy. The ice cream itself seemed to be gummy. Doesn't really do it for me.
            I have pomegrante molasses but recently I found a product called pomegranate concentrate which is not concentrated as much as the molasses. It seems more acidic. It keeps more of the red color as opposed to the brown of the molasses.