300063 Thu Mar 31 23:32:41 -0800 2005 8 27 General Chowhounding Topics 0 1665578 I know I'm not alone in loving Kewpie. It's the only commercial mayo I ever buy anymore. I know that it tastes better - it's creamier, tangier and a little bit sweet - but how do they do it? What exactly is different about it, ingredient and process-wise? I'd love to make my own mayo that approximates the taste and consistency of Kewpie. Thu Mar 31 23:32:41 -0800 2005 0 flywheel 1 1665585 never heard of it... where do you buy it? what part of the country do you live in? always up for good mayo... I tend to like hellman's myself. Fri Apr 01 01:34:04 -0800 2005 1665578 0 megan 2 1665590 The website in Japanese says it is from salad oil, egg yolks, vinegar, flavorings and aromatics. Sounds like KFC`s secret 11 herbs and spices which turned out to be MSG. I too am a huge fan of Kewpie! It is Japan`s second most popular sauce after soy sauce. Link: http://www.kewpie.co.jp/mayoworld/mayost_index.html Fri Apr 01 10:53:11 -0800 2005 1665585 0 Yukari 3 1665604 I recently bought a similar japanese product at a Kam Man supermarket in New Jersey labelled horsradish mayo, tinted green, its full of wasabi, whew. Its great with smoked flavors, cured fish, chicken or turkey sandwiches. Just use sparingly until you are tuned in to its strength. Link: http://store4.yimg.com/I/drhot_1744_20660768 Fri Apr 01 12:57:51 -0800 2005 1665590 0 jen kalb 4 1665622 FYI - some of the mayo in Japan also has karashi mustard in it. Fri Apr 01 18:21:17 -0800 2005 1665604 0 Yukari 3 1665610 I love kewpie mayo too. I have to agree with Yukari. It's the MSG. I seem to recall that the american packaging lists it as an ingredient (couple years ago) Fri Apr 01 13:56:02 -0800 2005 1665590 0 nutsandchews 3 1665623 I suspect you're right about the MSG... I was kinda hoping it was one of the "spices" listed on the ingredient list. Oh well! Fri Apr 01 19:28:35 -0800 2005 1665590 0 flywheel 4 1665639 I am taking Japanese cooking classes and when the instructors add MSG (which happens in at least one dish per class) it kinda looks like what is on the Kewpie website. Imagine that is the addictive ingredient. Sat Apr 02 08:58:44 -0800 2005 1665623 0 Yukari 2 1665595 Kewpie tastes like Miracle Whip to me. Hellmans is the mayo for me. Fri Apr 01 11:50:17 -0800 2005 1665585 0 AimeeD