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Nov 20, 2004 05:14 PM

Heinz ketchup-do you prefer any other?

  • h

Is there really any other nationally distributed ketchup other than Heinz that you think is superior? They seem to have great brand loyalty, and have such quintessential brand association like Jello gelatin or Scotch tape, that it's no wonder that Theresa Heinz Kerry sits so comfortably in her multi-million dollar mansions.

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  1. Cooks Illustrated did a ketchup test and discovered the obvious -- Heinz came in first because Heinz simply has become what ketchup tastes like. It is therefore immune to competition.

    5 Replies
    1. re: sbp

      ...not that CI's tastings's conclusions are to be blindly trusted.

        1. re: wally

          That's not the point -- wouldn't you agree that the flavor of Heinz is what comes to mind when you think of ketchup? Hunts has far more tomato flavor, but it just doesn't taste like what I know as ketchup.

          1. re: sbp

            Ketchup is superior to catsup. For years only Heinz could use this spelling. Simply, it is a taste that I grew up with.

            1. re: Joe H.

              >"Ketchup is superior to catsup. For years only Heinz could use this spelling. Simply, it is a taste that I grew up with."

              Agreed! Ketchup is infinitely superior to catsoup. (PETA alert!) "Even Cats like our Catsup!"--a Del Monte jingle.

              But cornchops (Hunts in Iowa) is even better. As for ketchup, for years only Heinz would consistantly use that spelling. (Hunts Ketchup west of the Mississippi.) It's not like Heinz had some monopoly on the word.

              Heinz, Hunts, or Del Monte's? I just prefer ketchup not in squeeze bottles. Ketchup bottle shaking is an interesting socio-scientific phenomenon no one should do without.

    2. I saw Organic Heinz Ketchup at the store today. $1.49 for a 12 oz squeeze bottle. Cheaper than the same size, non-organic Heinz.

      1. Short answer - no! I only like Heinz.

        1. I actually like Del Monte best. I know, I may be the only one but its what I grew up on so I still buy it to this day.

          1 Reply
          1. re: Wendy8869

            Nope, you're not the only one. In side-by-side taste tests, I prefer Del Monte. I really dislike Hunts. Heinz is ok if Del Monte's not available.

          2. I found this article by Malcolm Gladwell very interesting. It directly addresses your query.


            2 Replies
            1. re: ericf
              Amin (London Foodie)

              Eric, the article you linked, was immensely
              interesting, informative, and educational.

              1. re: ericf

                Great article. Thanks!