289474 Fri May 31 12:17:04 -0700 2002 10 27 General Chowhounding Topics 0 1567409 Re: A lead-in "sponsership" announcement to PBS/Jim Lehrer news program. Anyone know what ADM (ArcherDanielsMidland) means when they say they're bringing us "nutrocuticals"? Will we no longer have food, just nutrocuticals? neutrocuticals? neutro-cals? The step that comes before pharmaceuticals? Fri May 31 12:17:04 -0700 2002 0 saucyknave 1 1567413 If you're interested in this topic, I read a book recently that has a few chapters that discuss nutriceuticals (sp?). It's called "Consumed: Why Americans Love, Fear, and Hate Food," by Michelle Stacy. Interesting book, in general. I think the term refers to "enhanced" foods. Think about Calcium/vitamin fortified foods, stuff like that. (It's getting very hard to get a packaged orange juice that's just orange juice!). Perhaps their goal is to target specific food/additive combos to specific health conditions. AH Fri May 31 13:10:55 -0700 2002 1567409 0 Alexandra Halsey 1 1567415 Here's a site with some good info. Link: http://foodsci.rutgers.edu/nci/ Fri May 31 13:21:38 -0700 2002 1567409 0 the rogue 1 1567421 Remember "Salient Green"? Fri May 31 14:27:31 -0700 2002 1567409 0 flavrmeistr 2 1567429 I don't get the correlation between the old Charlton Heston movie Soylent Green (which was about a future food product made from recycled human remains) and Nutraceuticals. Fri May 31 15:18:07 -0700 2002 1567421 0 the rogue 3 1567430 Well, at least you understood the reference. It was sort of a lame jab at the New World Order agri-business conglomerates. I found the opening page of that website a little creepy and the Soylent Green thing just sort of popped into my head. Thanks for the correction, by the way. I had forgotten about Charlton Heston as well. It figures he would be involved in there somewhere... Fri May 31 15:36:42 -0700 2002 1567429 0 flavrmeistr 4 1567453 I still remember seeing that movie late night on tv when I was a chowpup... turned me right off my chow for days... oh wait... that was just my mothers abysmal cooking. Fri May 31 18:20:15 -0700 2002 1567430 0 the rogue 5 1567633 Nutrocuticals, now there's a great name for an organic nail salon or maybe its the less euphemistically named byproduct of Soylent Green. ; ) eu ps i'm putting down some more serious thoughts on the NAF board. Mon Jun 03 15:49:28 -0700 2002 1567453 0 epicure-us 5 1567774 Nothing makes a woman happier than a man whose mother was a crappy cook! Wed Jun 05 09:32:32 -0700 2002 1567453 0 Danna 6 1567778 My ex-mother-in-law was a crappy cook, but my ex-husband was never able to transcend that. Wed Jun 05 10:00:25 -0700 2002 1567774 0 ironmom 1 1567842 The term "neutraceutical" is a legal dodge. If you call your product a food it's got to meet certain purity and safety standards. If you call it a drug, you need to show that it's safe and effective. If you call it a neutraceutical, anything goes. I'm always amused when friends of alternative medicine insist that big business is conspiring to keep nutritional supplements and other remedies off the market. The truth is that the big pharma (like ADM) already produces most of the nutritional supplements and "neutraceuticals" on the market. Wed Jun 05 20:05:50 -0700 2002 1567409 0 Lindsay B.