Ben & Jerry's free cone day
- Seth Ditchik Apr 18, 2000 03:55 PM
I don't know if anyone has noticed, but today (April 18th) is free cone day at Ben & Jerry's shops across America. THEY'RE GIVING OUT FREE ICE CREAM!!!
re: Frank Language
They've been worse than Edy's all along.
Remember when Pillsbury (owners of Haagen Daz) tried to squeeze B&J off the shelves by threatening to withold Haagen Daz from any retailer who stocked them? B&J responded with a massive grassroots campaign shtick, asking "what's the doughboy afraid of?" Everyone got indignant about the corporate giant squelching the hip upstart.
A friend of a friend owns a regional ice cream brand. B&J, a couple of years later, did the EXACT same maneuver on them. It nearly wrecked their business.
If this is any indication, B&J's enlightened image is just that; a corporate veneer, a marketing spin.