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Steven Shaw Dec 3, 1998 03:35 AM

Reviewer Anonymity

Jim introduced the topic of reviewer anonymity--about
which he is quite passionate--over on the Manhattan
board (in the Il Buco thread). It came up regarding
David Rosengarten, who writes New York restaurant
reviews for Gourmet magazine and also hosts two shows
on the Food Network. I think Jim is of the opinion
(I'm sure he'll let us know if I'm putting words in
his mouth) that appearing on TV should be grounds for
automatic expulsion from the restaurant reviewing
community.

I think the more important thing is that a reviewer
not deceive the public. If the readers know that this
guy is on TV, they can read his reviews with that in
mind. Although some objectivity (especially regarding
service) can be lost when a reviewer is recognized, it
is also possible for a recognized journalist to gain
additional knowledge that may be of interest to the
readers. I think it comes down to your mission as a
reviewer. If consumer protection is your priority,
anonymity is critical. Otherwise, it may not be as
essential.

There's also the problem of inconsistent results due
to sometime-anonymity and incorrectly presumed
anonymity. I don't know if Jim has ever been
recognized in a restaurant. I know I have, even though
I try to follow the usual procedures of reserving
under a different name, etc. I also have to assume
that, in some cases, a restaurant has recognized me
but allowed me to think that I am still anonymous.

Well, anyway, does anybody have any thoughts on this?

  1. a
    Anonymous Dec 5, 1998 08:55 AM

    Sounds to me like a bunch of egos! What makes any of
    you think that many of us even care about your
    opinions! Your reviews, at best, are interesting
    reading. If I want to try a restaurant, I will do so
    and review it myself! Same goes for movies! Please
    don't be offended by my response...I do respect your
    right to voice your opinions, just as I have voiced
    mine! ps...Fran Schumer..formerly of the Times...calls
    ahead and warns people...imagine that!

    17 Replies
    1. re: Anonymous
      j
      Jim Leff Dec 5, 1998 09:56 AM

      "Sounds to me like a bunch of egos! What makes any of you think that many of us even care about your opinions! Your reviews, at best, are interesting
      reading. If I want to try a restaurant, I will do so and review it myself!"

      Man, that's the smartest thing anyone's said yet! And it's the very essence of Chowhoundness: 'screw the pompous "experts" ("qualified" or not)...I'm out there eating!'

      THANKS for posting!!!!

      ciao

      1. re: Jim Leff
        j
        John Knoesel Dec 5, 1998 05:50 PM

        Where have you gone Lisa Antinore ? Joltin' Joe's in
        bed and very sick - Hey Hey Hey , Hey Hey Hey.
        Are we sort of pushing this site into areas that us
        chowhounds fear not tread ?
        Lets talk food !
        Regards, JK

      2. re: Anonymous
        j
        Josh Mittleman Dec 7, 1998 10:37 AM

        Why should anyone care about a reviewer's opinion?
        Because most people don't have the time or money to try
        every restaurant in the city, and so look for a
        professional whose reviews are competant and reliable
        to help them choose among the thousands of
        possibilities.

        Note that "competant" and "reliable" are two different
        standards, both important. By "competant" I mean
        truthful, complete, accurate, etc. By "reliable", I
        mean "generally compatible with one's own tastes."
        There are plenty of reliably incompetant reviewers,
        unfortunately. And there are plenty of compentant
        reviewers whose tastes do not reliably match mine, so I
        don't pay attention to them.

        If you want to do your own hunting, more power to you.
        But it's silly to pretend that reviews have no purpose
        or value.

        1. re: Josh Mittleman
          a
          anonymous Dec 8, 1998 06:51 AM

          I realize they have purpose...but, as I said, it is my
          OPINION that MOST of them have little or no value. If
          the next person finds them useful, then so be it!

          1. re: anonymous
            j
            Josh Mittleman Dec 8, 1998 01:57 PM

            You are welcome to hold the opinion that reviewers are
            valueless _to_you_, but it is simply wrong to say flat
            out that they have "little or no value" -- they have a
            real value, as I explained.

            1. re: Josh Mittleman
              a
              Anonymous Dec 8, 1998 04:02 PM

              Precisely, "they have a real value" to YOU. Not
              to me and others.

              1. re: Anonymous
                j
                Josh Mittleman Dec 8, 1998 05:29 PM

                Fascinating. When were elected to speak for "others"?

                This is a dopey discussion. You asked why anyone would
                value a reviewer's opinion. I answered. Do you not
                understand the explanation, or are you simply arguing
                for the sake of arguing?

                1. re: Josh Mittleman
                  p
                  pat hammond Dec 9, 1998 08:41 AM

                  I'm waiting for a discussion of how many restaurant
                  reviwers can dance on the head of a pin. pat

                  1. re: pat hammond
                    j
                    jonathan gold Dec 9, 1998 12:06 PM

                    ``One-hundred-forty-seven,'' said the
                    wise rebbe of Pinsk. ``But they all have
                    to be by Gael Greene.''

                    1. re: jonathan gold
                      p
                      pat hammond Dec 9, 1998 01:14 PM

                      Now THIS is more like it!
                      Happiest of holidays to all of Chowdom. pat

                      1. re: pat hammond
                        d
                        Deb Van D Dec 9, 1998 09:15 PM

                        Amen ! And...yay!

                    2. re: pat hammond
                      f
                      Frank Language Dec 9, 1998 12:57 PM

                      I'm waiting for a discussion of how many restaurant
                      reviwers can dance on the head of a pin."

                      Actually, I want to hear the one about how many
                      restaurant reviewers it takes to screw in a light bulb.
                      Anyone know that one?

                      1. re: Frank Language
                        j
                        Josh Mittleman Dec 10, 1998 12:04 PM

                        > how many restaurant reviewers it takes to screw in a
                        > light bulb.

                        Only one, but you won't know who did it until next
                        week's edition.

                        1. re: Josh Mittleman
                          b
                          Barbara S Dec 16, 1998 07:16 PM

                          note that it would have to be a very dim bulb.

                2. re: Josh Mittleman
                  s
                  steve d. Dec 8, 1998 04:08 PM

                  If I may interject a helpful comment (while humbly requesting absence of flames from either side), Anon. originally said " it is my OPINION that MOST of them have little or no value." According to Sturgeon's Law ("90% of everything is crap"), this can be taken as true without impugning the value of any particular reviewer.

                  1. re: steve d.
                    j
                    Josh Mittleman Dec 8, 1998 05:25 PM

                    > Anon. originally said " it is my OPINION that MOST
                    > of them have little or no value."

                    No, he didn't. He originally
                    (http://www.chowhound.com/boards/gener...
                    )said

                    Sounds to me like a bunch of egos! What makes any of
                    you think that many of us even care about your
                    opinions! Your reviews, at best, are interesting
                    reading.

                    I then explained why someone would care about a
                    reviewer's opinion, and Anon. replied with the line you
                    quoted. I then pointed out that that statement is also
                    incorrect: Reviews have value because some people value
                    them. They may have no value to Anon., but that's not
                    what he said. What he said is simply incorrect.

                    1. re: Josh Mittleman
                      s
                      steve d. Dec 8, 1998 05:46 PM

                      Let me clarify. I agree that Anon's original posting wasn't particularly polite, but it didn't strike me as vicious either -- he/she did, after all, say that reviews could be interesting reading. I think the intent was more mischievous/populist than destructive. Since the followup did talk about "MOST" reviews, I was trying to say that we could accept the truth of that formulation without attacking all reviewers -- although Anon seems to be doing the latter as well. I agree, by the way, with your defense of the value of (good!) reviews. No offense to either you or Anon -- I appreciate both expertise and mischievous populism.

          2. a
            Al Pastor Dec 3, 1998 03:01 PM

            Shaw--nothing personal, but you are a hobbyist
            with a web site, not a trained critic for a
            legitimate media outlet. Anonymity as an issue
            probably doesn't come up all that often for you
            because nothing is on the line for the restaurant.
            You are a good eater, and a big spender, and I'm
            sure the Gramercy Tavern adores you as a customer,
            but the Shaw Report ain't exactly the Times, if
            you know what I mean.

            As somebody who makes his living in this wretched
            profession, I've got to tell you--anonymity is
            a pain. I hate being stuck at a bad table and
            watching the waiters fawn over other patrons;
            I hate not being able to command a top performance
            from a chef. I especially hate it when I have
            to watch a restaurant staff fall all over
            freeloading critics from competing publications,
            while I--with literally 500 times the
            readership--have to worry about tasting enough
            dishes without pissing off the paper's accountants.
            When I am recognized, and it happens, believe me,
            I know.

            This is why every legitimate publication separates
            the function of restaurant critic and food writer--
            or theater critic and arts reporter, for that matter.

            I truly envy the diners who are able to form
            a true and lasting bond with a restaurant, to
            challenge the kitchen to please them, to be
            offered a special wine that the restaurant
            has just gotten on allocation, or a mallard
            that a customer shot at his duck club last
            weekend, or a special proscuitto the maitre
            'd's mom has managed to smuggle out of Friuli.
            It's truly perverse to play the anonymity
            game if you absolutely don't have to.

            But you know what? The reviews are better for it.
            I never have to worry whether the chef has
            rushed across town from his sister restaurant
            because the sous chef isn't up to snuff this week;
            whether I'm getting 3 times the usual allotment
            of foie gras with my quail; or whether the owner,
            knowing my great affection for winter savory,
            has somehow managed to sneak some into the
            oxtails.

            Rosengarten, with his recognizability and
            (possibly more important) his employer's
            ability to make instant stars out of chefs,
            is no more able to make an accurate assessment
            of a restaurant, to experience a typical MEAL
            in a restaurant, than Elizabeth Taylor ... or
            Tim Zagat.

            14 Replies
            1. re: Al Pastor
              s
              Steven Shaw Dec 3, 1998 04:43 PM

              Al, I'm flattered that you're familiar with my Web
              site. Nothing personal, but should I know who you are?

              Based on what you wrote here (which is all I've ever
              seen of your writing) I think your notions of "trained
              critics" (what school offers this degree?) and
              "legitimate media outlets" (is the Internet
              "illegitimate"?) and such are a bit overblown, as is
              your sense of self-pity. If you think the business is
              wretched, and you feel that you're making a huge
              sacrifice by dining the way you do, I suggest another
              line of work. I write about restaurants because I like
              to do it, not as an act of self-flagellation.

              You think you always know when you've been recognized,
              fine.

              1. re: Steven Shaw
                a
                Al Pastor Dec 3, 1998 08:04 PM

                Basically, Mr. Shaw, you are in the position
                of a man who has gone to a lot of Knicks games
                and thinks that he is qualified to be Mike
                Lupica--or Patrick Ewing.

                Tom Sietsma, who runs the Sidewalk site
                in D.C., is a legitimate critic who just happens
                to be on the web; Jim, whose work is largely
                online these days, is legitimate, a professional.
                So is Amy, who posts here a lot.

                You, on the other hand, are an attorney with
                a fancy computer and a lot of time on your hands.

                Your thoughts on restaurants mean exactly as much
                as my thoughts on tort reform.

                1. re: Al Pastor
                  s
                  Steven Shaw Dec 3, 1998 09:09 PM

                  Your messages speak for themselves--fabulous
                  illustrations of all that's wrong with self-styled
                  "professional" restaurant critics. I certainly don't
                  have enough time on my hands to dignify your
                  groundless statements with further argument. When you
                  address the points I've already made, I may have more
                  to say. Since you've said nothing, I'm done. Nothing
                  personal, of course.

                  1. re: Al Pastor
                    j
                    Jim Leff Dec 3, 1998 09:25 PM

                    Wow, I thought your previous message got the point across very nicely; it's a pity you chose to go this extra angry/insulting mile.

                    I think it's cool that Steven's trying to establish a habit of anonymity. Who knows; he may one day get a real writing gig, and this way he'll be in a more comfortable position than, say, Ruth Reichl who has lots of friends in the restaurant biz from her pre-reviewing West Coast days.

                    And as to his qualifications, while I agree that he may show a bit of hubris, there are people in real reviewing gigs with lots of power and prestige who are less qualified than he (and who, for that matter, don't give a damn about ethics or anonymity). They deserve knocking down to size more than Steven.

                    Also, for the record, while "Al" is correct about my writing largely online these days (while I nurse my post-book burnout by laying low and playing tons of trombone gigs), I have long experience in print, having written for Newsday, NY Press, Brooklyn Bridge, Wine and Spirits, Time Out, and many others, plus two guidebooks.

                    1. re: Jim Leff
                      s
                      Steven Shaw Dec 4, 1998 03:20 AM

                      Jim, thanks for those parts of your messages that
                      constitute a defense of me--I think. As for the
                      remaining points--the ones on which you and Al-the-
                      coward (come on, Al, show your face if you dare) seem
                      to agree--I'm not going to bore everybody by dragging
                      this thread out any longer. I've already made the
                      basic points, and what I really wanted to do was have
                      a serious discussion of anonymity. Thanks to all who
                      participated in it. I'll see you on another thread.

                      1. re: Steven Shaw
                        j
                        Jim Leff Dec 4, 1998 10:42 AM

                        "thanks for those parts of your messages that
                        constitute a defense of me--I think"

                        Ouch...I thought it was a pretty good defense. I
                        CERTAINLY didn't mean to make you feel ganged-up on
                        (especially after than spiteful message from "Al"),
                        sorry!

                        Maybe you objected to my saying you had "hubris". Ok,
                        let me explain.

                        Say I was an amateur law buff. I read law books, take
                        adult ed classes on legal issues, hang around
                        courtrooms. I have a website where I opine on legal
                        issues, and some of those opinions are pretty good for
                        someone without the experience and breadth of knowledge
                        of a trained professional.

                        So far so good.

                        But then say I started talking about "my clients". How
                        would you feel?

                        Now, of course, food's a slightly different situation.
                        EVERYONE knows SOMETHING about food, and everyone's
                        justified in having an opinion when it comes to matters
                        of basic taste (that is, my saying a dish is delicious
                        doesn't make it dogma...my taste buds are real good but
                        not intrinsically "better" than any other careful,
                        experienced taster). So in one sense, a professional
                        food critic (I'm only talking about GOOD ones who've
                        worked hard to learn, not hacks who've backdoored into
                        the job) is on a level field with any other dedicated
                        chowhound. In fact, there are chowhounds on this site
                        whose food knowledge rivals my own.

                        But that doesn't make them "real" restaurant critics.
                        Plenty of them definitely could be, but there's a LOT
                        to learn first. Restaurant reviewing is exactly like
                        singing...anyone can do it to some extent, and there
                        are amateurs whose voice quality is as pleasing as some
                        pros. But that doesn't mean that anyone who sings in
                        the shower is a professional just because they declare
                        themselves to be. Or that an amateur with a nice voice
                        would know what to do if the scenery fell over or if
                        the orchestra skipped a beat, or if they'd be able to
                        sing five shows in two days with a bad cold, or just
                        simply know how to comport themselves on stage in
                        front of thousands of savvy, second-guessing spectators
                        night after night without screwing up too much. Or fail
                        to pick up the pseudonym when someone sends them a
                        nasty message signed "Bell Canto" because they haven't
                        done sufficient study of music to know styles
                        and terminology.

                        What I was trying to say to "Al" was that you shouldn't
                        be discouraged from starting off on the right foot re:
                        anonymity, on the chance that you may one day reach a
                        point where you're qualified to call yourself a
                        professional reviewer. "Al's" point, made elegantly in
                        his first message and very badly and nastily in his
                        second, was that there's learning to be done before you
                        put yourself in that rank (though, as I said to "Al",
                        there are plenty in that rank who haven't learned a
                        blessed thing...same as with singing)

                        Also, I agree that "Al" is being cowardly in using a
                        pseudonym (again, folks, let me know--via email if
                        you'd like--if you think personal attacks should be
                        deleted from the message boards. I hate to play censor,
                        but I also hate to have flaming stuff on the site).

                        I agree that we should move on...I very much regret
                        being forced into the difficult position of having to
                        spell this out to you in order to break up a fight (and
                        explain what you took as a half-hearted defense).
                        Please note, too, that this took me over half an hour
                        to write in my brand new apartment full of leftover
                        airborne cat dander and I'm wheezing and taking
                        Ventolin inhalor hits every few minutes...so you've got
                        to believe that I DO care about your feelings!! Ok, now
                        out for some fresh air...

                        1. re: Jim Leff
                          s
                          Steven Shaw Dec 4, 1998 03:50 PM

                          Thanks, Jim. Although I respectfully disagree with
                          much of what you said, I appreciate your taking so
                          much time to craft such an elegant, diplomatic and
                          thoughtful response. My own position is that there is
                          only one way to judge a critic: By what he or she
                          writes. I have a lot of respect for you and I hope
                          that you will someday come to view me as a colleague.

                          1. re: Steven Shaw
                            j
                            Jim Leff Dec 4, 1998 04:13 PM

                            "My own position is that there is only one way to judge a critic: By what he or she writes"

                            Yes, I agree.

                            1. re: Jim Leff
                              t
                              Tom Collins Dec 5, 1998 02:49 PM

                              Russell "Shit",

                              Aren't you the one who harassed the very same Lisa Antenone that Jim mentioned a few messages ago?

                              YOUR opinion is worth just what your last name suggests.

                              Crawl back under your rock and eat the fungi you deserve.

                            2. re: Steven Shaw
                              r
                              Russell Drecque Dec 4, 1998 05:18 PM

                              What I think big-dog's trying to tell you is that just because you can afford to
                              eat out in fancy places a lot and choose to vent your unsolicited smug
                              pontifications
                              on your embarrassing little vanity website, that doesn't mean you know anything
                              about food (much less have the right to call yourself a restaurant critic). Now, it doesn't necessarily mean you DON'T know anything
                              about food, either. But in your case it does.

                              But this is the Internet. Keep acting like an expert and eventually people will start
                              to believe it. Be careful, though, not to EVER let up with the relentless self promotion.

                  2. re: Al Pastor
                    j
                    Jim Leff Dec 3, 1998 09:11 PM

                    Amen "Al" (Steven--it's a pseudonym..."al pastor" is a Mexican gyro/shwarma). My book wouldn't have had to go thousands of dollars over budget (uncompensed, I might add...this book HAS to sell) and I wouldn't have had to have done so many many hundreds of checkup meals (with the constant headache of lining up eaters...sounds like a snap, but it's a nightmare) if I could've just told each chef "give me a sample taste of everything" and waltzed on to the next place.

                    Oh, and as for "Al" always knowing when he's been recognized...believe it. You can't miss it. It's an umistakable thing. Trust us both on this.

                    But I disagree with one thing "Al" said...about not being able to form lasting bonds and become a regular. It IS possible, but you've got to eat out an awful lot. I manage to scout lots of new places while remaining on semi-regular status at a number of places where I'm a "friend" of the restaurant...as a musician/chowhound, not as a food writer. They don't know my name or that I write (many have my reviews in their window yet have no clue).

                    And, Dave Feldman: while I know you think I'm extreme, you have to understand that there are two tacks to take in this biz: surgical clean or sleazy as all get-out. Anything in the middle is an 89 degree slippery slope (and DUMB...if you're gonna lose yer innocence, sell out BIG). I happen to have chosen the former, reasoning that the only thing I have to sell is my opinion, and that I've got to do everything I can to protect its worth.

                    1. re: Jim Leff
                      s
                      Steven Shaw Dec 3, 1998 09:18 PM

                      So who is Al Pastor and why is he or she afraid to use
                      a real name when leveling unprovoked insults at me?

                      1. re: Steven Shaw
                        j
                        Jim Leff Dec 3, 1998 09:29 PM

                        Not sure. Best to just ignore messages like that.

                        As webmaster here, I'm not really sure what to do about such
                        messages...Lisa Antinore received similarly insulting'
                        anonymous messages a few months ago. I don't feel that I should
                        delete them if they're non-commercial, non-violation of copyright,
                        non-libelous, etc, though I do hope for a more high-toned
                        discussion (feedback on this, anyone?)

                        As for his anonymity, there's no way to prevent that. Short of making this a registered, password-entered site, there's no way to verify identity...

                        1. re: Jim Leff
                          j
                          Jim Leff Dec 3, 1998 09:34 PM

                          woops, I ran out of space (I'm using lynx).

                          Anyway, while we all want to see lively, opinionated, passionate
                          conversation here, I do ask that people try to keep things
                          substantial and not personal.

                          The Management

                  3. d
                    Dave Feldman Dec 3, 1998 02:54 PM

                    I think this is a complicated subject. Relatively few
                    food writers make their living exclusively from
                    reviews. Most reviewers also write features and/or
                    news articles that sometimes involve
                    meeting/interviewing restaurateurs. I imagine it
                    would be difficult to learn more about the industry
                    without talking extensively, and sometimes informally
                    or off the record, with folks in the industry.

                    We had a similar discussion here vis a vis the Ed
                    Levine article by Ruth Reichl. I used to think that
                    Jim's position was extreme, but I respect it
                    immensely. I do think that upscale-restaurant
                    reviewers, in particular, tend to minimize the drastic
                    change in service that they receive because they are
                    recognized. Anyone who has ever been on the receiving
                    end of a Sirio Maccioni glare at Le Cirque would
                    understand.

                    1 Reply
                    1. re: Dave Feldman
                      j
                      Jim Leff Dec 3, 1998 09:08 PM

                      "I do think that upscale-restaurant reviewers, in particular, tend to minimize the drastic change in service that they receive because they are recognized"

                      Rosengarten's Il Buco review is a stunning example. He blew it. He failed his readers. And that's just shameful (more tongue clucking in my message in the Il Buco thread, at http://www.chowhound.com/boards/manha...)

                    2. j
                      Jeremy Osner Dec 3, 1998 08:14 AM

                      What you said makes sense to me; I'd just like to add
                      another example, that of Sylvia Carter. I think she is
                      a very fine reviewer, but I think she is also often
                      recognized. Last night I was standing outside the
                      Afghan Kebab House #4 in Jackson Heights, waiting for
                      my takeout dinner (I was walking my dog), and as I
                      waited I read Carter's review posted in the window. The
                      first sentence of the review says that the owner of AKH
                      had called her up, inviting her to review his new
                      location -- kind of an extreme example of the reviewer
                      being known to the restaurant. The fact that she made
                      that clear at the head of the review seems to me very
                      ethical; and I think she wrote an accurate review.

                      4 Replies
                      1. re: Jeremy Osner
                        j
                        Jim Leff Dec 3, 1998 09:15 AM

                        jeremy--anonymity is not compromised via a phone call.
                        And I promise you that Sylvia was careful to not tell
                        the owner when she was coming.
                        She's above reproach, ethically.

                        1. re: Jim Leff
                          d
                          Dave Feldman Dec 3, 1998 03:10 PM

                          Jim,

                          Just for clarification. I assume that appearances on
                          television aren't, per se, the problem. Would there
                          be anything wrong with Ruth Reichl or Jim Leff
                          appearing on television, reviewing restaurants,
                          assuming the disguise was maintained (speaking of
                          which, what was your disguise at the Borders signing?).

                          Any problems with having a reporter doing video
                          reports about restaurants? Not full-fledged reviews,
                          but recommendations (e.g., "here's a great place for
                          ribs" with video accompaniment?).

                          1. re: Dave Feldman
                            b
                            Barb. H. Dec 3, 1998 06:48 PM

                            I just think there can be different types of reviews
                            and you get different types of information from each.
                            A truly anonymous reviewer I assume will tell me how I
                            might be treated if I were to visit a restaurant
                            occasionally. A reviewer who is known and even fawned
                            over can let me know exactly what a restaurant is
                            capable of at what it conceives of as it's best. I
                            might also have an idea of how I might be treated if I
                            were to establish myself there as a regular. And
                            then, recognized or not, all the dishes are filtered
                            through the sensibilities of the particular reviewer -
                            that varies and gives me yet another level of
                            information. While true fawning (there are ruder
                            names for it) is pretty repugnant to me, I think all
                            types of reviews are valuable.

                            1. re: Dave Feldman
                              j
                              Jim Leff Dec 3, 1998 09:08 PM

                              no, of course tv is not a problem per se...but television producers are unhappy with having on-air people heavily disguised. And going on without disguise is tantamount to wearing a "bribe me" button in restaurants.

                              "Any problems with having a reporter doing video reports about restaurants?"

                              again, in disguise no problem. The media isn't the problem, it's the loss of anonymity.

                              At the signing today I wore a panama hat with Groucho glasses/nose/moustache (thanks to Jonathan Gold for suggesting the latter somewhat classic touch). Introduced myself as "Captain Spaulding"

                              Many thanks to the many of you who came out, by the way; the Borders people were very pleased with the turnout and sales, so...again, thanks

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