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soft style frozen dessert at A&S Dept Store Bklyn

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There used to be a type of soft ice-cream served with a chocolate or strawberry sauce I haven't tasted it since they closed , does anyone remember and is the product still around?

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  1. I just saw "A&S" and had to look, don't have this recipe but do have their "award winning" recipe for cheesecake. Best I've ever had.
    Living on Long Island, the only place to get "cool" (IE glitter or whatever) clothing in the early 70s was the one in Hempstead, we took a bus from Levittown, can't believe it I did it now. 59th st was about a half hour away but A&S was so easy. Maybe the ones further in were even better?

    1. I remember this at the Gertz (was it an A&S then? ) in the Broadway Mall (then mid island mall) They were served in parfeit (sp?) glasses, the vanilla soft serve with a spoon of the sauce. I don't think the sold anything else.
      Right at the back entrance to the store.

      I remember it being very different from other "frozen custards" of the time, very rich and creamy, not very hard or super cold. The portions were small and you just ate it very quickly. So it must have been softer than what we have now.

      1 Reply
      1. re: Mr. Phil

        Phil - your comment is now 5 years old but did you ever find another source of that Gertz parfeit? It was the best ever - one of a kind! I remembered the little parfeit "shop" at the rear entrance just as you described. I couldn't have written it any better - right on down to the single spoon of syrup that was stuck into the glass just as you bought it! You must be an old-timer - like me!


      2. I was just talking about this with my husband the other night.
        I thought I had it at a department store named McCrory's that was near A&S. I could be wrong though, I am going back to around 1964. I do remember enjoying them!

        1 Reply
        1. re: dmjuli

          If it's the same dessert I remember it was served at the counter in the basement of McCrory's and I, too, remember it being delicious! Not only the ice cream but the chocolate topping had a great flavor too. As a child, I always looked forward to having this wonderful treat when I went shopping on Fulton Street in downtown Brooklyn with my mother. Nice memory.

        2. This brought back a lot of memories for me. I remember shopping at the same Gertz dept. store with my Mom and always stopping for the ice cream after we did some shopping. The way that soft ice cream mingled with the chocolate was truly delicious. It was a treat I always looked forward too.

          1. I remember these as being sold in the A&S basement on Fulton Street. It's almost 30 years since I moved away from Brooklyn, but I can still taste it even now. Extremely creamy, and perfect chocolate sauce and yep, in a parfait glass. McCrory had a lunch counter with cheap sandwiches, and while we'd wait for a seat, we'd watch this really old guy doing cooking gadget demos. Thanks for the memory!

            1. Yes I remember it fondly. I am so glad that there is someone else who remembers it besides myself. I often wondered why it never caught on. Frankly I don't believe that it was as unhealthy as the other dairy products that became popular and it was so good

              1. I am so surprised that anyone other than myself, remembers the delicious soft custard type Ice Cream in the Basement store at A&S and Mc Crory on Fulton Street.. I have tried so many different types of ice cream hoping to find that wonderful creamy taste, but have not been successful. I know it is a long shot but does anyone know what company made the Ice Cream and if it is possibly still available someplace. I realize it was a long time ago but there are some old ice cream companies still around....

                1. I found this...
                  Someone remembered it was made in a machine called the Sweden Soft server.

                  Then I found this...

                  The attendees of the trade fair seem to be enjoying the samples!
                  I wonder if whatever the demonstrator is pouring into the machine is our answer. Can anyone zoom far enough into this video to read the ingredients on the package?

                  I once wrote to the American Frozen Custard Association and someone (I think it might have been its president) said that back in the 60s and early 70s a lot more egg yolk was used in it. He didn't know who supplied Gertz department store with theirs, though!


                  This has become a quest for the holy grail for me. Or at least a quest for a grail filled with that frozen custard!

                  1 Reply
                  1. re: MaineMum

                    Great find! We now know the name of the machine that was used to make that yummy custard .. Maybe finding the company who made the mix isn't far behind.

                  2. My first job after high school was at A&S Brooklyn in the late 60s and I used to go to the basement a few days a week to have the soft serve ice milk that came out of a big machine that was labeled Priscella. They served it in a warm tall glass and poured a small ladle of chocolate syrup or strawberry syrup. I have never tasted anything like it since then and wish I could find out also if it can be found anywhere else on earth! It was that good.

                    1. OMG Do I remember this, of course. It was part of my annual trip to A&S for school clothes. Loved it. It was served in the basement alongside the wooden escalator in a metal parfait cup, which became icy with strawberry or chocolate sauce. I have never tasted it since. Really miss it.