Zesto in Omaha!
Growing up in Columbia, MO, Zesto soft serve ice cream has always been a legendary spot in summer time, and indeed my first job outside of babysitting was for Zesto when I was 15. The main one was/is in Jeff City, MO right in front of the Central Dairy plant.
The one in Columbia closed some years back, reopened under new mngmt (the one I worked at), closed, reopened again under new mngmt, and I've lost track since moving.
Anyway, driving in Omaha the other day I saw an old style Zesto open (though closed for the season).
Anyone know more about this? Is/was there a greater range than Jeff City and COlumbia? How is this franchised? Is it popular and/or good in Omaha? I'm guessing yes on the first as it's still open.
I'm pretty sure that Zesto is seasonal, I'm going home for Thanksgiving so I could check it out as well as some of my other old South Omaha haunts (pint night at the Crescent moon, Menudo & crispy chicken tacos at the GI Forum, deep fried carp from Joe Tess, I salivate at the thought).
Quality wise I'll take Dairy Queen over Zestos, which may sound blasphemous, but is based solely on quality of the ice cream. I've only been to the 13th Street location. They probably can afford to be seasonal as they do enough business during the College World Series to line their pockets for the whole year.
Thanks for the info, I thought it was completely a MO thing. So, the ones in MO, especially the one in Jeff City all tout that it is Central Dairy milk that is used - sort of like the whole ice cream stand was a natural afterthought of having a dairy plant.
Doing some googling, I've seen them now in Atlanta and even more widely located than sladeums has posted about.
I'm guessing that the ones in all the other states aren't Central Dairy, so does anyone know more about the history of Zesto's overall?
re: Dennis S
Check the link below.
The link will take you to a user-posted recipe on ScubaDiverNet for Visalia Orange Baked Fish.
The user that posted this recipe indicates she is the grandchild of the founders of the small restaurant chain of 'May's Cafe' and 'May's Zesto Footlongs and Ice Cream', which were later sold and became Zesto's.
Sounds like a good source of further info if you can get in touch with her.
Zesto was(or is) a franchise. Norm's Zesto sat at Roanoke and Westport in KC,(RIP) but I read about one in Seattle that closed a few years ago.. As I remember, the article discussed the 57 Chevy that was on the roof and how to get it down. I know of a
Zesto or 2 in Georgia in addition.
There are currently two Zesto locations in Omaha:
Zesto, 8609 N. 30th St
Zesto, 3901 S 13th St (near Rosenblatt stadium)
The one near Rosenblatt is the better of the two locations and provides picnic table seating outside and more warm food options.
Both are pretty much the same as what I remember from my youth (with the exception that the Rosenblatt-area location, as mentioned, has a larger menu than normal).
In it's heydey Zesto was a regional chain with locations in South Dakota, Iowa, Nebraska and Minnesota.